Lenta.ru Audience in United States
Lenta.ru has an estimated audience of 391,636 people in United States. 53.1% are female, 46.9% are male, average age 28.1. Top regions: New York, California, Florida. Top brand affinities: Nationality, Home construction, Panama, JTV (Indonesia), FaithGateway.
The average Lenta.ru fan in United States is 28.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Nationality, Home construction, Panama, with strongest over-indexing on Nationality (6.25× the country average). Demographically, the Lenta.ru audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Lenta.ru fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 28.1 |
| Estimated audience size | 391,636 |
Audience persona
The typical Lenta.ru fan in United States is balanced, around 28.1 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 97,536 | 4.46× |
| California | 64,355 | 1.49× |
| Florida | 48,216 | 1.82× |
| New Jersey | 31,533 | 3.17× |
| Illinois | 24,135 | 1.85× |
| Massachusetts | 22,929 | 2.97× |
| Pennsylvania | 20,992 | 1.59× |
| Washington | 20,902 | 2.66× |
| Texas | 17,872 | 0.53× |
| Maryland | 14,233 | 2.11× |
| Georgia | 13,801 | 1.14× |
| Oregon | 11,052 | 2.46× |
| Ohio | 10,699 | 0.89× |
| North Carolina | 8,440 | 0.72× |
| Connecticut | 7,195 | 1.83× |
| Colorado | 6,983 | 1.13× |
| Virginia | 6,967 | 0.73× |
| Minnesota | 5,382 | 0.96× |
| Missouri | 5,200 | 0.82× |
| Wisconsin | 5,125 | 0.87× |
| Indiana | 4,583 | 0.64× |
| South Carolina | 4,556 | 0.77× |
| Michigan | 4,240 | 0.41× |
| Tennessee | 3,224 | 0.41× |
| Arizona | 3,012 | 0.38× |
| Hawaii | 2,463 | 1.46× |
| Nevada | 2,258 | 0.6× |
| Delaware | 2,104 | 1.95× |
| Utah | 1,510 | 0.43× |
| Washington, District of Columbia | 1,495 | 1.27× |
| Iowa | 1,462 | 0.45× |
| Idaho | 1,364 | 0.69× |
| Rhode Island | 1,241 | 1× |
| Maine | 1,155 | 0.82× |
| Louisiana | 1,154 | 0.23× |
| Kansas | 1,138 | 0.37× |
| Kentucky | 1,104 | 0.22× |
| Nebraska | 1,018 | 0.52× |
| Alaska | 974 | 1.16× |
| Oklahoma | 840 | 0.19× |
| Alabama | 770 | 0.14× |
| Montana | 761 | 0.7× |
| New Hampshire | 633 | 0.41× |
| West Virginia | 572 | 0.31× |
| New Mexico | 473 | 0.24× |
| Mississippi | 317 | 0.1× |
| North Dakota | 224 | 0.28× |
| Wyoming | 222 | 0.38× |
| Arkansas | 199 | 0.06× |
| South Dakota | 77 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 6.25× | Politics & Society |
| Home construction | 2.44× | Home & Garden |
| Panama | 2.95× | Travel & Leisure |
| JTV (Indonesia) | 2.78× | |
| FaithGateway | 12.85× | Literature |
| Sears | 1.67× | Shopping |
| University of Education | 24.29× | Business & Career |
| Boystown | 10.78× | Travel & Leisure |
| Lebanese cuisine | 2.4× | Food & Beverages |
| Isabela (province) | 4.01× | |
| Mad About You | 3.65× | Movies & TV |
| Zach Ertz | 2.2× | Sports |
| Buying a House | 1.52× | Home & Garden |
| Eiffel (band) | 5.07× | Music & Radio |
| Biblical inspiration | 1.87× | Politics & Society |
| REO Speedwagon | 1.62× | Music & Radio |
| Elmhurst College | 6.59× | Business & Career |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 2.27× | Politics & Society |
| Nantes | 1.95× | Travel & Leisure |
| La Prensa (Honduras) | 2.34× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.33 |
| Indulgence | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.17 |
| Extroversion | THRILL | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.2% |
| United States | 12.1% |
| Israel | 8.8% |
See Lenta.ru audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Lenta.ru have in United States?
Lenta.ru has an estimated audience of 391,636 people in United States, concentrated in New York and California.
What is the gender split and age of Lenta.ru fans?
53.1% of Lenta.ru fans are female, 46.9% are male, with an average age of 28.1 years.
Which brands do Lenta.ru fans like most?
Lenta.ru fans show strongest brand affinity for Nationality (6.25×), Home construction (2.44×), and Panama (2.95×) over the country average.
Where do Lenta.ru fans live in United States?
Lenta.ru fans in United States are most concentrated in New York (reach 97,536), California (reach 64,355), and Florida (reach 48,216). These three regions account for the largest share of the active audience.
What other brands do Lenta.ru fans also like?
Beyond Lenta.ru itself, the audience over-indexes on Home construction (2.44×), Panama (2.95×), JTV (Indonesia) (2.78×), and FaithGateway (12.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lenta.ru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.