Lincoln MKZ Audience in United States

Lincoln MKZ logo

Lincoln MKZ has an estimated audience of 420,705 people in United States. 30.7% are female, 69.3% are male, average age 45.5. Top regions: Texas, California, Florida. Top brand affinities: Stamp collecting, Hammock camping, Mathcore, Google Home, Israeli cuisine.

The average Lincoln MKZ fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Stamp collecting, Hammock camping, Mathcore, with strongest over-indexing on Stamp collecting (14.15× the country average). Demographically, the Lincoln MKZ audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lincoln MKZ fans

Demographic split for Lincoln MKZ audience in United States
MetricValue
Female30.7%
Male69.3%
Average age45.5
Estimated audience size420,705

Audience persona

The typical Lincoln MKZ fan in United States is more male, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Lincoln MKZ in United States
RegionReachAffinity
Texas43,5131.2×
California30,8130.67×
Florida29,4471.03×
Michigan23,2542.11×
Illinois21,4991.53×
Ohio18,0291.39×
New York16,5220.7×
Pennsylvania16,5221.17×
Georgia13,3501.03×
North Carolina11,8060.93×
Indiana11,1731.45×
Tennessee10,3951.23×
Missouri10,1321.49×
Virginia8,2330.8×
Kentucky8,1981.55×
New Jersey8,0860.76×
Arizona7,9530.93×
Wisconsin7,6691.21×
Minnesota7,5451.25×
Massachusetts6,7200.81×
Alabama6,5211.11×
Louisiana6,3541.17×
Maryland6,0720.84×
Oklahoma5,9781.28×
South Carolina5,8810.93×
Washington5,5280.65×
Colorado5,5120.83×
Kansas4,9081.48×
Iowa4,6591.34×
Mississippi4,1281.19×
Arkansas3,7961.1×
Connecticut3,6530.87×
Nevada3,3420.82×
Oregon2,6630.55×
Nebraska2,5801.22×
West Virginia2,3731.21×
Utah2,1430.57×
New Mexico2,0000.95×
Idaho1,3450.64×
New Hampshire1,3360.81×
Rhode Island1,1810.88×
Maine1,1660.77×
Delaware1,0970.94×
South Dakota1,0781.11×
North Dakota9421.09×
Washington, District of Columbia9050.72×
Montana7490.64×
Hawaii5980.33×
Alaska4480.5×
Wyoming4450.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lincoln MKZ audience
BrandAffinityCategory
Stamp collecting14.15×Home & Garden
Hammock camping16.58×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Israeli cuisine14.17×Food & Beverages
Hipster13.72×Politics & Society
Arrietty20×Movies & TV
Tipsy Elves11.31×Shopping
Leverage (TV series)7.33×Movies & TV
The Historian16.48×Literature
Omaha Storm Chasers20×Sports
Cullinan Diamond16.72×
Academy Award for Best Original Score15.48×Movies & TV
Historic site3.44×Arts & Culture
Title Nine8.15×Fashion & Accessoires
IWeb13.87×
Eurail16.57×Cars & Mobility
Hog Hunting2.49×Sports
The Tree of Life (film)8.89×Movies & TV
Urban horticulture2.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lincoln MKZ audience
TraitClusterScore
Risk AppetiteTHRILL2.77
Need for SecurityCONSERVATISM2.17
Quality AwarenessPREMIUM1.91
Luxury OrientationPREMIUM1.82
Price SensitivityPREMIUM1.69
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Lincoln MKZ
CountryShare
United States71.3%
Mexico6.9%
Canada4.5%

See Lincoln MKZ audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lincoln MKZ have in United States?

Lincoln MKZ has an estimated audience of 420,705 people in United States, concentrated in Texas and California.

What is the gender split and age of Lincoln MKZ fans?

30.7% of Lincoln MKZ fans are female, 69.3% are male, with an average age of 45.5 years.

Which brands do Lincoln MKZ fans like most?

Lincoln MKZ fans show strongest brand affinity for Stamp collecting (14.15×), Hammock camping (16.58×), and Mathcore (18.06×) over the country average.

Where do Lincoln MKZ fans live in United States?

Lincoln MKZ fans in United States are most concentrated in Texas (reach 43,513), California (reach 30,813), and Florida (reach 29,447). These three regions account for the largest share of the active audience.

What other brands do Lincoln MKZ fans also like?

Beyond Lincoln MKZ itself, the audience over-indexes on Hammock camping (16.58×), Mathcore (18.06×), Google Home (11.64×), and Israeli cuisine (14.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln MKZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.