Little League Baseball Audience in United States

Little League Baseball logo

Little League Baseball has an estimated audience of 367,282 people in United States. 37.1% are female, 62.9% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Urban Outfitters, Product design, UK garage, JDSU.

The average Little League Baseball fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Urban Outfitters, Product design, with strongest over-indexing on Pro-Ject (11.18× the country average). Demographically, the Little League Baseball audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of Little League Baseball fans

Demographic split for Little League Baseball audience in United States
MetricValue
Female37.1%
Male62.9%
Average age36.4
Estimated audience size367,282

Audience persona

The typical Little League Baseball fan in United States is more male, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Little League Baseball in United States
RegionReachAffinity
California51,0581.26×
Texas43,6641.38×
Florida22,8220.92×
Pennsylvania20,4391.65×
New York15,2400.74×
Arizona10,4351.39×
North Carolina10,2890.93×
Michigan9,1100.95×
Ohio9,0880.8×
Georgia8,8200.78×
Illinois8,7870.72×
New Jersey8,7390.94×
Virginia8,4200.94×
Tennessee7,9321.08×
Washington7,2450.98×
Indiana6,9451.03×
Massachusetts6,0930.84×
Kentucky5,4111.18×
Nevada5,0671.43×
Maryland4,9730.79×
South Carolina4,9070.89×
Louisiana4,7781.01×
Missouri4,5420.77×
Alabama3,9780.78×
Wisconsin3,8630.7×
Connecticut3,7131.01×
Colorado3,6840.64×
Oregon3,5230.84×
Oklahoma3,2940.81×
Hawaii3,1311.98×
West Virginia3,0811.8×
Iowa3,0691.01×
Minnesota2,9100.55×
New Mexico2,9081.58×
Arkansas2,6250.87×
Mississippi2,4180.8×
Kansas2,1850.75×
Utah2,1670.66×
Idaho1,9121.04×
Nebraska1,6500.9×
South Dakota1,3971.65×
Maine1,3721.04×
New Hampshire1,3600.94×
Delaware1,2471.23×
Rhode Island1,1961.02×
Montana9650.95×
Alaska6390.81×
Vermont6170.96×
North Dakota5770.76×
Wyoming5581.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little League Baseball audience
BrandAffinityCategory
Pro-Ject11.18×Music & Radio
Urban Outfitters2.18×Shopping
Product design2.15×Business & Career
UK garage5.7×Music & Radio
JDSU2.41×Business & Career
Stamp collecting3.01×Home & Garden
Bridget Jones: The Edge of Reason12.8×Movies & TV
Staycation2.02×Home & Garden
Hebe3.92×Home & Garden
Isometric exercise4.95×Sports
Emilio Estefan7.9×Music & Radio
Home staging2.54×Home & Garden
Halsey, Oregon3.8×Travel & Leisure
Noodle (Gorillaz)1.58×Music & Radio
Kerang2.94×Travel & Leisure
Nuts (film)2.39×Movies & TV
N1 road (South Africa)1.66×Travel & Leisure
Personalised Gifts1.76×Home & Garden
Tipsy Elves3.9×Shopping
Meals on Wheels2.25×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little League Baseball audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
LGBTQ+ IdentityOPEN1.31
PatriotismCONSERVATISM1.22
Early Adopter MentalityPOWER1.14
Pet OwnershipJOY1.13
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Little League Baseball
CountryShare
United States43.7%
Japan31.0%
Taiwan3.2%

See Little League Baseball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Little League Baseball have in United States?

Little League Baseball has an estimated audience of 367,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Little League Baseball fans?

37.1% of Little League Baseball fans are female, 62.9% are male, with an average age of 36.4 years.

Which brands do Little League Baseball fans like most?

Little League Baseball fans show strongest brand affinity for Pro-Ject (11.18×), Urban Outfitters (2.18×), and Product design (2.15×) over the country average.

Where do Little League Baseball fans live in United States?

Little League Baseball fans in United States are most concentrated in California (reach 51,058), Texas (reach 43,664), and Florida (reach 22,822). These three regions account for the largest share of the active audience.

What other brands do Little League Baseball fans also like?

Beyond Little League Baseball itself, the audience over-indexes on Urban Outfitters (2.18×), Product design (2.15×), UK garage (5.7×), and JDSU (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little League Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.