A data profile of the people who buy, follow and care about Magicians in United States — modelled from more than twelve digital signal sources. Magicians has an estimated audience of 479,871 people in United States.
The average Magicians fan in United States is 29.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Jay Alexander, Supergirl, Final Fantasy VII, with strongest over-indexing on Jay Alexander (237.46× the country average).
Demographically, the Magicians audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Magicians fan in United States is more female, around 29.3 years old, with strong Extroversion tendencies and a notable affinity for Jay Alexander.
The key figures that characterise the Magicians profile in United States.
57.1% are female, 42.9% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 29.3 |
| Estimated audience size | 479,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 2% |
of the worldwide Magicians audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.9% |
| India | 11.6% |
| China | 4.4% |
Where the Magicians audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~6K | 1.13× | |
| 02 | California | ~60K | 1.12× | |
| 03 | Utah | ~5K | 1.12× | |
| 04 | New York | ~30K | 1.10× | |
| 05 | Nevada | ~5K | 1.10× | |
| 06 | Illinois | ~20K | 1.07× | |
| 07 | Indiana | ~10K | 1.07× | |
| 08 | Oklahoma | ~6K | 1.07× | |
| 09 | Washington | ~10K | 1.06× | |
| 10 | Texas | ~40K | 1.05× | |
| 11 | Idaho | ~3K | 1.05× | |
| 12 | Michigan | ~10K | 1.04× | |
| 13 | Ohio | ~20K | 1.03× | |
| 14 | Kentucky | ~6K | 1.03× | |
| 15 | Arkansas | ~4K | 1.03× | |
| 16 | Alaska | ~1K | 1.03× | |
| 17 | Pennsylvania | ~20K | 1.02× | |
| 18 | Missouri | ~8K | 1.02× | |
| 19 | Minnesota | ~7K | 1.02× | |
| 20 | Kansas | ~4K | 1.02× | |
| 21 | Maine | ~2K | 1.02× | |
| 22 | New Jersey | ~10K | 1.01× | |
| 23 | Maryland | ~9K | 1.01× | |
| 24 | Nebraska | ~3K | 1.01× | |
| 25 | Georgia | ~20K | 1.00× | |
| 26 | Arizona | ~10K | 1.00× | |
| 27 | Colorado | ~8K | 1.00× | |
| 28 | Louisiana | ~6K | 1.00× | |
| 29 | Connecticut | ~5K | 1.00× | |
| 30 | Iowa | ~4K | 1.00× | |
| 31 | Wisconsin | ~7K | 0.99× | |
| 32 | New Hampshire | ~2K | 0.99× | |
| 33 | North Dakota | ~1K | 0.99× | |
| 34 | Alabama | ~7K | 0.98× | |
| 35 | West Virginia | ~2K | 0.98× | |
| 36 | Hawaii | ~2K | 0.98× | |
| 37 | Virginia | ~10K | 0.97× | |
| 38 | Vermont | <1K | 0.97× | |
| 39 | Florida | ~30K | 0.96× | |
| 40 | Tennessee | ~9K | 0.96× | |
| 41 | Massachusetts | ~9K | 0.96× | |
| 42 | North Carolina | ~10K | 0.95× | |
| 43 | South Carolina | ~7K | 0.95× | |
| 44 | Rhode Island | ~1K | 0.95× | |
| 45 | New Mexico | ~2K | 0.94× | |
| 46 | Mississippi | ~4K | 0.93× | |
| 47 | Montana | ~1K | 0.92× | |
| 48 | Delaware | ~1K | 0.92× | |
| 49 | South Dakota | ~1K | 0.91× | |
| 50 | Washington, District of Columbia | ~1K | 0.85× |
The strongest cross-interests of the Magicians audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jay Alexander | Movies & TV | 237.46× | ||
| 02 | Dexter's Laboratory | Literature | 33.11× | ||
| 03 | The Expanse (novel series) | Movies & TV | 31.48× | ||
| 04 | Steven Universe | Movies & TV | 26.04× | ||
| 05 | DC's Legends of Tomorrow | Movies & TV | 21.01× | ||
| 06 | Final Fantasy VII | Games | 18.21× | ||
| 07 | Taron Egerton | Movies & TV | 17.39× | ||
| 08 | Fairy Tail | Literature | 14.51× | ||
| 09 | Supergirl | Movies & TV | 13.96× | ||
| 10 | Miniature wargaming | Games | 12.40× | ||
| 11 | Tabletop role-playing game | Games | 10.84× | ||
| 12 | Mckenna Grace | Movies & TV | 9.79× | ||
| 13 | Rick and Morty | Movies & TV | 9.58× | ||
| 14 | Harmonica | Music & Radio | 9.41× | ||
| 15 | Dylan O'Brien | Movies & TV | 8.67× | ||
| 16 | A Knight of the Seven Kingdoms | Movies & TV | 6.42× | ||
| 17 | Anime convention | Literature | 6.41× | ||
| 18 | Anime and manga fandom | Literature | 6.34× | ||
| 19 | Peacemaker | Movies & TV | 4.46× | ||
| 20 | Harry Potter | Movies & TV | 4.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.70× | |
| Tradition | CONSERVATISM | 1.68× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Career Orientation | POWER | 0.68× | |
| Sports Activity | POWER | 0.73× |
Magicians has an estimated audience of 479,871 people in United States, concentrated in California and Texas.
57.1% of Magicians fans are female, 42.9% are male, with an average age of 29.3 years.
Magicians fans show strongest brand affinity for Jay Alexander (237.46×), Supergirl (13.96×), and Final Fantasy VII (18.21×) over the country average.
Magicians fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Magicians itself, the audience over-indexes on Supergirl (13.96×), Final Fantasy VII (18.21×), DC's Legends of Tomorrow (21.01×), and Steven Universe (26.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Magicians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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