Making-of Audience in United States

Making-of logo

Making-of has an estimated audience of 2,806,886 people in United States. 69.7% are female, 30.3% are male, average age 37.8. Top regions: California, Florida, New York. Top brand affinities: Saving, Mothercare, Cachorro, Fox & Friends, WFTS-TV.

The average Making-of fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Saving, Mothercare, Cachorro, with strongest over-indexing on Saving (1.71× the country average). Demographically, the Making-of audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Making-of fans

Demographic split for Making-of audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.8
Estimated audience size2,806,886

Audience persona

The typical Making-of fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Making-of in United States
RegionReachAffinity
California164,6870.53×
Florida144,7970.76×
New York111,1680.71×
Texas77,1770.32×
Massachusetts42,8240.77×
New Jersey33,8430.47×
Georgia30,0850.35×
Pennsylvania30,0450.32×
Illinois29,4610.32×
Virginia28,8500.42×
Mississippi24,4381.06×
Louisiana21,7280.6×
Arkansas21,7100.94×
North Carolina21,6650.26×
Ohio21,5770.25×
Michigan21,4790.29×
Oklahoma21,2320.68×
Kentucky20,8950.59×
Maryland20,8770.43×
Tennessee20,8740.37×
Alabama20,2250.52×
West Virginia20,1741.54×
Alaska20,1333.35×
Missouri19,5560.43×
South Carolina19,1300.45×
Indiana18,6390.36×
Kansas18,6340.84×
Idaho18,6301.32×
Wisconsin18,5160.44×
Washington18,4430.33×
Arizona17,8320.31×
Hawaii17,7971.48×
Iowa17,6900.76×
Connecticut17,6070.63×
Montana17,5502.25×
South Dakota17,3232.67×
Colorado17,1650.39×
North Dakota16,8672.93×
New Hampshire16,6231.5×
Minnesota16,5440.41×
Wyoming16,3203.92×
Nebraska16,2771.16×
New Mexico16,1921.15×
Nevada16,1400.59×
Rhode Island16,0511.8×
Maine16,0421.6×
Oregon15,9340.5×
Utah15,8390.63×
Vermont15,7883.2×
Delaware14,3751.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Making-of audience
BrandAffinityCategory
Saving1.71×Business & Career
Mothercare1.83×Kids & Family
Cachorro1.77×Pets & Animals
Fox & Friends1.51×Movies & TV
WFTS-TV1.6×Movies & TV
English literature1.62×Literature
Tierra Cali1.56×Travel & Leisure
Temple Grandin1.54×Literature
Buenavista (Madrid)1.79×Travel & Leisure
Tierra caliente1.55×Travel & Leisure
Ironmongery1.82×Home & Garden
Divergent series1.96×Movies & TV
Mariel Hemingway1.54×Fashion & Accessoires
Cultural studies1.85×Business & Career
Ural Mountains1.86×Travel & Leisure
Gemma Ward1.87×Fashion & Accessoires
Lion of Judah1.61×
Ephraim1.73×
Stealing Beauty1.65×Movies & TV
California University of Pennsylvania1.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Making-of audience
TraitClusterScore
Design AffinityPREMIUM1.29
IndulgenceJOY1.25
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.2
CreativityOPEN1.18
Pet OwnershipJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Making-of
CountryShare
United States60.5%
Brazil11.2%
Egypt4.7%

See Making-of audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Making-of have in United States?

Making-of has an estimated audience of 2,806,886 people in United States, concentrated in California and Florida.

What is the gender split and age of Making-of fans?

69.7% of Making-of fans are female, 30.3% are male, with an average age of 37.8 years.

Which brands do Making-of fans like most?

Making-of fans show strongest brand affinity for Saving (1.71×), Mothercare (1.83×), and Cachorro (1.77×) over the country average.

Where do Making-of fans live in United States?

Making-of fans in United States are most concentrated in California (reach 164,687), Florida (reach 144,797), and New York (reach 111,168). These three regions account for the largest share of the active audience.

What other brands do Making-of fans also like?

Beyond Making-of itself, the audience over-indexes on Mothercare (1.83×), Cachorro (1.77×), Fox & Friends (1.51×), and WFTS-TV (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Making-of. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.