Mandala Audience in United States

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Mandala has an estimated audience of 3,322,756 people in United States. 76.0% are female, 24.0% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Combat sport, Home construction, Natural rubber, UK garage.

The average Mandala fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Combat sport, Home construction, with strongest over-indexing on Product design (3.71× the country average). Demographically, the Mandala audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Mandala fans

Demographic split for Mandala audience in United States
MetricValue
Female76.0%
Male24.0%
Average age36.2
Estimated audience size3,322,756

Audience persona

The typical Mandala fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Mandala in United States
RegionReachAffinity
California510,7501.4×
Texas296,6421.04×
Florida251,5731.12×
New York202,6951.09×
Illinois99,5510.9×
Pennsylvania99,2900.89×
North Carolina93,3410.93×
Georgia92,5840.9×
New Jersey87,3841.03×
Ohio86,7510.85×
Washington79,4601.19×
Virginia77,8090.96×
Arizona73,1721.08×
Massachusetts71,0491.09×
Michigan68,8090.79×
Colorado61,8191.18×
Tennessee61,0550.92×
Indiana52,3550.86×
Oregon51,4141.35×
Maryland49,6130.87×
Missouri49,2370.92×
Wisconsin46,6200.93×
Minnesota43,9580.92×
South Carolina39,3020.79×
Kentucky39,2890.94×
Louisiana38,5860.9×
Alabama38,0300.82×
Utah37,5031.26×
Nevada34,2821.07×
Oklahoma34,0070.92×
Connecticut33,3901×
Arkansas26,4080.96×
Kansas25,4350.97×
Iowa23,6540.86×
Mississippi22,1520.81×
Hawaii20,8221.46×
Idaho19,0291.14×
New Mexico18,5691.11×
West Virginia15,8531.02×
Nebraska15,1520.91×
New Hampshire14,2581.09×
Maine13,6671.15×
Rhode Island10,6381.01×
Montana10,4911.14×
Alaska9,6511.36×
Washington, District of Columbia8,1800.82×
Vermont6,5051.12×
Delaware6,2570.68×
South Dakota6,0120.78×
North Dakota5,2660.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mandala audience
BrandAffinityCategory
Product design3.71×Business & Career
Combat sport1.83×Sports
Home construction1.6×Home & Garden
Natural rubber1.83×Cars & Mobility
UK garage4.29×Music & Radio
Bank account1.79×Business & Career
Racing1.53×Cars & Mobility
9NEWS (KUSA)2.81×Movies & TV
Stamp collecting2.34×Home & Garden
Nasal cavity4.09×Health
Isometric exercise4.21×Sports
Janitor2.67×Home & Garden
Paul Dano2.02×Movies & TV
Biblical inspiration3.32×Politics & Society
Artistic inspiration2.18×Arts & Culture
iPEC Coaching7.29×Business & Career
Embroidery Library5.39×Home & Garden
Cadena SER5.42×Music & Radio
Cachorro1.81×Pets & Animals
Tierra Cali2.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mandala audience
TraitClusterScore
ExtroversionTHRILL2.15
MindfulnessBALANCE1.72
Urban LifestyleOPEN1.68
Design AffinityPREMIUM1.43
CreativityOPEN1.39
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Mandala
CountryShare
United States16.6%
Brazil9.0%
Italy4.6%

See Mandala audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Mandala have in United States?

Mandala has an estimated audience of 3,322,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Mandala fans?

76.0% of Mandala fans are female, 24.0% are male, with an average age of 36.2 years.

Which brands do Mandala fans like most?

Mandala fans show strongest brand affinity for Product design (3.71×), Combat sport (1.83×), and Home construction (1.6×) over the country average.

Where do Mandala fans live in United States?

Mandala fans in United States are most concentrated in California (reach 510,750), Texas (reach 296,642), and Florida (reach 251,573). These three regions account for the largest share of the active audience.

What other brands do Mandala fans also like?

Beyond Mandala itself, the audience over-indexes on Combat sport (1.83×), Home construction (1.6×), Natural rubber (1.83×), and UK garage (4.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.