Matthew Koma Audience in United States

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Matthew Koma has an estimated audience of 814,875 people in United States. 54.2% are female, 45.8% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

The average Matthew Koma fan in United States is 29.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Matthew Koma audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Matthew Koma fans

Demographic split for Matthew Koma audience in United States
MetricValue
Female54.2%
Male45.8%
Average age29.3
Estimated audience size814,875

Audience persona

The typical Matthew Koma fan in United States is balanced, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Matthew Koma in United States
RegionReachAffinity
California112,9521.26×
Texas77,5711.11×
Florida57,8221.05×
New York53,9191.18×
Illinois32,4931.2×
Pennsylvania28,1551.03×
Ohio26,0181.04×
North Carolina25,1241.02×
New Jersey23,4801.13×
Georgia22,9120.91×
Michigan22,6021.06×
Virginia20,3191.02×
Massachusetts18,8661.18×
Washington18,7931.15×
Tennessee16,9271.04×
Colorado15,7191.22×
Indiana14,2350.96×
Missouri13,8221.05×
Maryland13,3870.96×
Arizona13,2340.8×
Minnesota13,1381.13×
Wisconsin12,9961.06×
South Carolina12,0940.99×
Connecticut9,9691.22×
Oregon9,8271.05×
Kentucky9,7040.95×
Louisiana9,3180.89×
Oklahoma8,7480.97×
Nevada8,4811.08×
Utah8,1421.12×
Alabama7,2350.64×
Iowa6,5060.97×
Kansas6,2400.97×
Arkansas5,7400.86×
Mississippi4,9360.74×
Idaho4,4261.08×
New Mexico4,0320.99×
Hawaii4,0131.15×
Nebraska3,9330.96×
New Hampshire3,5811.12×
West Virginia3,1000.82×
Maine2,8530.98×
Rhode Island2,7791.07×
Montana2,2501×
Washington, District of Columbia2,0690.84×
Delaware1,9870.88×
North Dakota1,5050.9×
South Dakota1,5000.8×
Alaska1,3380.77×
Vermont1,2400.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matthew Koma audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.86×Travel & Leisure
Hypothec2.74×Business & Career
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.16×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2×Movies & TV
Little Italy1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matthew Koma audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
ExtroversionTHRILL1.37
SustainabilityBALANCE1.3
Risk AppetiteTHRILL1.25
Healthy LifestyleBALANCE1.22
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Matthew Koma
CountryShare
United States91.4%
Germany6.0%
Italy2.6%

See Matthew Koma audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Matthew Koma have in United States?

Matthew Koma has an estimated audience of 814,875 people in United States, concentrated in California and Texas.

What is the gender split and age of Matthew Koma fans?

54.2% of Matthew Koma fans are female, 45.8% are male, with an average age of 29.3 years.

Which brands do Matthew Koma fans like most?

Matthew Koma fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Matthew Koma fans live in United States?

Matthew Koma fans in United States are most concentrated in California (reach 112,952), Texas (reach 77,571), and Florida (reach 57,822). These three regions account for the largest share of the active audience.

What other brands do Matthew Koma fans also like?

Beyond Matthew Koma itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Koma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.