mgk Audience in United States
mgk has an estimated audience of 2,901,685 people in United States. 47.0% are female, 53.0% are male, average age 28.0. Top brand affinities: Grinch, Dog breed, Product design, Goop, Combat sport.
Top brand affinities include Grinch, Dog breed, Product design, with strongest over-indexing on Grinch (8.24× the country average). Demographically, the mgk audience skews balanced with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of mgk fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 28.0 |
| Estimated audience size | 2,901,685 |
Audience persona
The typical mgk fan in United States is balanced, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 8.24× | Movies & TV |
| Dog breed | 2.38× | Pets & Animals |
| Product design | 3.64× | Business & Career |
| Goop | 9.81× | Internet & Social Media |
| Combat sport | 2.83× | Sports |
| Home construction | 2.47× | Home & Garden |
| Vocal harmony | 7.6× | Music & Radio |
| No Escape (1994 film) | 18.27× | Movies & TV |
| Historic site | 6.25× | Arts & Culture |
| Mathcore | 9.92× | Music & Radio |
| Japanese domestic market | 5.89× | Politics & Society |
| Progressive rock | 2.56× | Music & Radio |
| Queens College, City University of New York | 8.56× | Business & Career |
| Harlow | 13.53× | Travel & Leisure |
| Fairy godmother | 7.3× | Literature |
| TV Fanatic | 10.25× | Movies & TV |
| Governor of Michigan | 6.97× | Politics & Society |
| Inland Empire (film) | 9.4× | Movies & TV |
| La Jolla | 8.4× | Travel & Leisure |
| Hipster | 7.4× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.22 |
| Early Adopter Mentality | POWER | 1.77 |
| Extroversion | THRILL | 1.64 |
| Family Orientation | CONSERVATISM | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| Canada | 8.8% |
| United Kingdom | 6.2% |
See mgk audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for mgk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.