Rascasse Audience Intelligence

Michael Bay Audience in United States

A data profile of the people who buy, follow and care about Michael Bay in United States — modelled from more than twelve digital signal sources. Michael Bay has an estimated audience of 848,983 people in United States.

#47among Director in United States#6051among Person in United States#4878in Movies & TV

The average Michael Bay fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jake Gyllenhaal, Armageddon (1998 film), Guy Ritchie, with strongest over-indexing on Jake Gyllenhaal (78.39× the country average).

Demographically, the Michael Bay audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Bay fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Jake Gyllenhaal.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Bay profile in United States.

Audience size
849K
in United States
Gender
38.3%♀
61.7% male
Age
35.7
average years
Country rank
#26399
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Bay fans

38.3% are female, 61.7% are male, average age 35.7.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Michael Bay audience in United States
MetricValue
Female38.3%
Male61.7%
Average age35.7
Estimated audience size848,983
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Michael Bay audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Michael Bay audience comes from United States.

Worldwide audience distribution share by country for Michael Bay
CountryShare
United States35.3%
United Kingdom6.6%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Bay audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Bay fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.33×
02Arizona~20K1.17×
03Texas~90K1.15×
04Florida~70K1.13×
05Washington~20K1.13×
06Nevada~10K1.11×
07Utah~9K1.11×
08Idaho~5K1.11×
09Oregon~10K1.10×
10Rhode Island~3K1.10×
11Montana~3K1.10×
12New Mexico~5K1.08×
13Hawaii~4K1.06×
14Oklahoma~10K1.05×
15Illinois~30K1.04×
16Georgia~30K1.04×
17New York~50K1.03×
18Connecticut~9K1.03×
19Arkansas~7K1.03×
20Alaska~2K1.02×
21Colorado~10K1.01×
22Kansas~7K1.01×
23Missouri~10K1.00×
24North Carolina~30K0.99×
25Maryland~20K0.99×
26Minnesota~10K0.99×
27Virginia~20K0.98×
28Tennessee~20K0.97×
29Indiana~20K0.97×
30Louisiana~10K0.97×
31Washington, District of Columbia~3K0.97×
32Michigan~20K0.96×
33New Jersey~20K0.96×
34Kentucky~10K0.96×
35Nebraska~4K0.96×
36South Dakota~2K0.96×
37Ohio~30K0.95×
38North Dakota~2K0.95×
39Iowa~7K0.94×
40Massachusetts~20K0.93×
41Mississippi~7K0.93×
42South Carolina~10K0.92×
43Maine~3K0.92×
44Pennsylvania~30K0.91×
45Wisconsin~10K0.91×
46New Hampshire~3K0.89×
47Vermont~1K0.88×
48Delaware~2K0.87×
49Alabama~10K0.86×
50West Virginia~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Michael Bay, United States
0.84×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Bay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Bay audience
#·InterestCategoryAffinity×
01Armageddon (1998 film)Movies & TV84.02×
02Jake GyllenhaalMovies & TV78.39×
03Guy RitchieMovies & TV60.08×
04I, Robot (film)Movies & TV56.50×
05Rambo (film series)Movies & TV41.75×
06Charlie PuthMusic & Radio30.95×
07The Sims ResourceGames30.89×
08Guillermo del ToroMovies & TV23.52×
09WaterworldMovies & TV20.00×
10Miami ViceMovies & TV19.94×
11Christopher NolanMovies & TV19.50×
12Gerard ButlerMovies & TV15.05×
13International educationBusiness & Career14.26×
14James McAvoyMovies & TV13.80×
15City BankBusiness & Career10.52×
16Sylvester StalloneMovies & TV8.99×
17George ClooneyMovies & TV7.89×
18Robert RedfordMovies & TV7.50×
19Brittany SnowMovies & TV6.53×
20SupermanMovies & TV2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Bay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Bay audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Risk AppetiteTHRILL1.42×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Bay audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Bay have in United States?

Michael Bay has an estimated audience of 848,983 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael Bay fans?

38.3% of Michael Bay fans are female, 61.7% are male, with an average age of 35.7 years.

03

Which brands do Michael Bay fans like most?

Michael Bay fans show strongest brand affinity for Jake Gyllenhaal (78.39×), Armageddon (1998 film) (84.02×), and Guy Ritchie (60.08×) over the country average.

04

Where do Michael Bay fans live in United States?

Michael Bay fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Bay fans also like?

Beyond Michael Bay itself, the audience over-indexes on Armageddon (1998 film) (84.02×), Guy Ritchie (60.08×), I, Robot (film) (56.5×), and Rambo (film series) (41.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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