Michael Bay Audience in United States
Michael Bay has an estimated audience of 884,876 people in United States. 38.3% are female, 61.7% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Pai gow, Monogram, Google Photos, Casely, Hog Hunting.
The average Michael Bay fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pai gow, Monogram, Google Photos, with strongest over-indexing on Pai gow (110.21× the country average). Demographically, the Michael Bay audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Director
Demographics of Michael Bay fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 35.7 |
| Estimated audience size | 884,876 |
Audience persona
The typical Michael Bay fan in United States is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Pai gow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 136,884 | 1.41× |
| Texas | 94,091 | 1.24× |
| Florida | 70,852 | 1.18× |
| New York | 55,557 | 1.12× |
| Illinois | 32,453 | 1.1× |
| Georgia | 30,432 | 1.12× |
| Pennsylvania | 27,877 | 0.94× |
| North Carolina | 27,325 | 1.03× |
| Ohio | 26,259 | 0.96× |
| New Jersey | 22,898 | 1.02× |
| Michigan | 22,576 | 0.98× |
| Virginia | 21,981 | 1.02× |
| Arizona | 20,943 | 1.16× |
| Washington | 20,609 | 1.16× |
| Tennessee | 17,854 | 1.01× |
| Massachusetts | 16,792 | 0.96× |
| Indiana | 16,068 | 0.99× |
| Maryland | 15,735 | 1.03× |
| Colorado | 14,854 | 1.07× |
| Missouri | 14,563 | 1.02× |
| Minnesota | 12,601 | 0.99× |
| South Carolina | 12,347 | 0.93× |
| Wisconsin | 11,740 | 0.88× |
| Oregon | 11,165 | 1.1× |
| Louisiana | 11,038 | 0.97× |
| Kentucky | 10,490 | 0.95× |
| Oklahoma | 10,238 | 1.04× |
| Alabama | 9,930 | 0.8× |
| Nevada | 9,836 | 1.15× |
| Connecticut | 9,351 | 1.05× |
| Utah | 8,791 | 1.11× |
| Kansas | 7,130 | 1.02× |
| Arkansas | 7,096 | 0.97× |
| Iowa | 6,589 | 0.9× |
| Mississippi | 6,455 | 0.89× |
| Idaho | 4,663 | 1.05× |
| New Mexico | 4,591 | 1.03× |
| Nebraska | 4,097 | 0.92× |
| Hawaii | 3,946 | 1.04× |
| West Virginia | 3,209 | 0.78× |
| Rhode Island | 3,130 | 1.11× |
| New Hampshire | 2,973 | 0.85× |
| Maine | 2,744 | 0.87× |
| Washington, District of Columbia | 2,665 | 1× |
| Montana | 2,605 | 1.06× |
| Delaware | 1,975 | 0.81× |
| South Dakota | 1,781 | 0.87× |
| Alaska | 1,726 | 0.91× |
| North Dakota | 1,563 | 0.86× |
| Vermont | 1,252 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pai gow | 110.21× | Games |
| Monogram | 5.1× | Home & Garden |
| Google Photos | 3.06× | Technology & Electronics |
| Casely | 6.3× | Shopping |
| Hog Hunting | 3.26× | Sports |
| KWQC TV-6 News | 66.73× | Movies & TV |
| Personalised Gifts | 3.65× | Home & Garden |
| Israel | 1.75× | Travel & Leisure |
| Edvard Grieg | 20× | Literature |
| Jingoism | 1.71× | Politics & Society |
| Nebraska Cornhuskers football | 2.72× | Sports |
| Captain America (1990 film) | 3.35× | Movies & TV |
| Nationality | 1.51× | Politics & Society |
| Nancy Cartwright | 7.64× | Movies & TV |
| Home staging | 3.57× | Home & Garden |
| Theocracy | 5.25× | Music & Radio |
| 3D printing | 1.62× | Technology & Electronics |
| Glossier | 3.39× | Beauty & Wellness |
| Hocus Pocus | 2.97× | Movies & TV |
| Bullion | 5.34× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.71 |
| Tradition | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.36 |
| Extroversion | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| United Kingdom | 6.8% |
| Brazil | 6.4% |
See Michael Bay audiences in other countries
More Director audiences in United States
- Rob Reiner (39,072,293)
- Ryan Coogler (5,253,395)
- Quentin Tarantino (4,772,199)
- Paul Thomas Anderson (4,340,260)
- Tim Burton (3,900,451)
Frequently asked questions
How many fans does Michael Bay have in United States?
Michael Bay has an estimated audience of 884,876 people in United States, concentrated in California and Texas.
What is the gender split and age of Michael Bay fans?
38.3% of Michael Bay fans are female, 61.7% are male, with an average age of 35.7 years.
Which brands do Michael Bay fans like most?
Michael Bay fans show strongest brand affinity for Pai gow (110.21×), Monogram (5.1×), and Google Photos (3.06×) over the country average.
Where do Michael Bay fans live in United States?
Michael Bay fans in United States are most concentrated in California (reach 136,884), Texas (reach 94,091), and Florida (reach 70,852). These three regions account for the largest share of the active audience.
What other brands do Michael Bay fans also like?
Beyond Michael Bay itself, the audience over-indexes on Monogram (5.1×), Google Photos (3.06×), Casely (6.3×), and Hog Hunting (3.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michael Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.