Michael K. Williams Audience in United States

Michael K. Williams has an estimated audience of 1,092,008 people in United States. 58.6% are female, 41.4% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Maya Angelou, Quincy Jones, Viggo Mortensen, Don Cheadle, Javier Bardem.

The average Michael K. Williams fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Maya Angelou, Quincy Jones, Viggo Mortensen, with strongest over-indexing on Maya Angelou (46.67× the country average). Demographically, the Michael K. Williams audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Michael K. Williams fans

Demographic split for Michael K. Williams audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.8
Estimated audience size1,092,008

Audience persona

The typical Michael K. Williams fan in United States is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Maya Angelou.

Top regions in United States

Top regions ranked by reach for Michael K. Williams in United States
RegionReachAffinity
California114,0950.95×
Texas101,7661.08×
New York88,6411.45×
Florida76,4051.03×
Georgia54,1741.61×
Pennsylvania47,0281.28×
North Carolina45,1941.38×
Illinois44,0221.21×
Ohio37,0321.1×
Maryland36,4281.94×
New Jersey35,6411.28×
Virginia34,2561.29×
Michigan31,9461.12×
Tennessee24,9231.14×
Massachusetts23,7311.1×
South Carolina21,8951.33×
Louisiana19,6271.39×
Washington19,2770.88×
Missouri18,8761.07×
Arizona18,7810.84×
Indiana18,6780.94×
Alabama18,4491.21×
Colorado15,1160.88×
Wisconsin13,1680.8×
Kentucky12,7850.93×
Mississippi12,6821.41×
Minnesota12,6370.81×
Connecticut12,4581.14×
Oregon11,1390.89×
Oklahoma11,1130.92×
Nevada10,5301×
Arkansas9,5301.06×
Kansas7,1200.83×
Iowa5,6890.63×
Washington, District of Columbia5,1381.57×
Utah5,0560.52×
Delaware4,1251.37×
New Mexico4,0320.74×
West Virginia3,8590.76×
Rhode Island3,8561.11×
New Hampshire3,6350.84×
Nebraska3,6160.66×
Maine3,0540.78×
Idaho2,9210.53×
Hawaii2,8840.61×
Montana1,9330.64×
Vermont1,6660.87×
Alaska1,4410.62×
South Dakota1,1850.47×
North Dakota1,1370.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael K. Williams audience
BrandAffinityCategory
Maya Angelou46.67×Literature
Quincy Jones44.53×Music & Radio
Viggo Mortensen36.35×Movies & TV
Don Cheadle34.44×Movies & TV
Javier Bardem16.56×Movies & TV
Diane Keaton7.3×Movies & TV
Chris Tucker19.63×Movies & TV
Thandie Newton20×Movies & TV
Amandla Stenberg28.87×Movies & TV
Autism Awareness9.19×Health
Kate Beckinsale13.24×Movies & TV
Microwave oven6.12×Home & Garden
Penélope Cruz19.29×Movies & TV
Internet celebrity5.98×Internet & Social Media
Berlin Wall13.27×Travel & Leisure
Diabetes mellitus awareness6.14×Health
Taraji P. Henson12.68×Movies & TV
Teyana Taylor8.23×Movies & TV
Fox News Channel2.43×Movies & TV
Kia Sportage17.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael K. Williams audience
TraitClusterScore
IndividualismJOY2.56
Convenience OrientationPREMIUM2.26
SpiritualityBALANCE2.2
Community OrientationOPEN1.89
PatriotismCONSERVATISM1.87
MindfulnessBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Michael K. Williams
CountryShare
United States58.2%
United Kingdom9.1%
France5.3%

See Michael K. Williams audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Michael K. Williams have in United States?

Michael K. Williams has an estimated audience of 1,092,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael K. Williams fans?

58.6% of Michael K. Williams fans are female, 41.4% are male, with an average age of 37.8 years.

Which brands do Michael K. Williams fans like most?

Michael K. Williams fans show strongest brand affinity for Maya Angelou (46.67×), Quincy Jones (44.53×), and Viggo Mortensen (36.35×) over the country average.

Where do Michael K. Williams fans live in United States?

Michael K. Williams fans in United States are most concentrated in California (reach 114,095), Texas (reach 101,766), and New York (reach 88,641). These three regions account for the largest share of the active audience.

What other brands do Michael K. Williams fans also like?

Beyond Michael K. Williams itself, the audience over-indexes on Quincy Jones (44.53×), Viggo Mortensen (36.35×), Don Cheadle (34.44×), and Javier Bardem (16.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael K. Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.