A data profile of the people who buy, follow and care about Michael K. Williams in United States — modelled from more than twelve digital signal sources. Michael K. Williams has an estimated audience of 1,083,234 people in United States.
The average Michael K. Williams fan in United States is 37.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Maya Angelou, Quincy Jones, Viggo Mortensen, with strongest over-indexing on Maya Angelou (57.1× the country average).
Demographically, the Michael K. Williams audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Michael K. Williams fan in United States is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Maya Angelou.
The key figures that characterise the Michael K. Williams profile in United States.
58.6% are female, 41.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 37.8 |
| Estimated audience size | 1,083,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Michael K. Williams audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.9% |
| United Kingdom | 9.6% |
| France | 5.2% |
Where the Michael K. Williams audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~40K | 1.92× | |
| 02 | Georgia | ~50K | 1.49× | |
| 03 | Washington, District of Columbia | ~5K | 1.49× | |
| 04 | Delaware | ~4K | 1.43× | |
| 05 | New York | ~80K | 1.38× | |
| 06 | Mississippi | ~10K | 1.38× | |
| 07 | Louisiana | ~20K | 1.32× | |
| 08 | North Carolina | ~40K | 1.29× | |
| 09 | South Carolina | ~20K | 1.27× | |
| 10 | Virginia | ~30K | 1.26× | |
| 11 | New Jersey | ~30K | 1.25× | |
| 12 | Pennsylvania | ~40K | 1.22× | |
| 13 | Alabama | ~20K | 1.20× | |
| 14 | Illinois | ~40K | 1.14× | |
| 15 | Connecticut | ~10K | 1.14× | |
| 16 | Rhode Island | ~4K | 1.14× | |
| 17 | Tennessee | ~20K | 1.10× | |
| 18 | Massachusetts | ~20K | 1.10× | |
| 19 | Michigan | ~30K | 1.09× | |
| 20 | Ohio | ~40K | 1.08× | |
| 21 | Arkansas | ~10K | 1.08× | |
| 22 | Missouri | ~20K | 1.04× | |
| 23 | Texas | ~100K | 1.01× | |
| 24 | Florida | ~70K | 0.99× | |
| 25 | Nevada | ~10K | 0.98× | |
| 26 | Kentucky | ~10K | 0.96× | |
| 27 | California | ~100K | 0.92× | |
| 28 | Vermont | ~2K | 0.92× | |
| 29 | Indiana | ~20K | 0.91× | |
| 30 | Oregon | ~10K | 0.89× | |
| 31 | Oklahoma | ~10K | 0.89× | |
| 32 | New Hampshire | ~4K | 0.88× | |
| 33 | Washington | ~20K | 0.87× | |
| 34 | Colorado | ~10K | 0.87× | |
| 35 | Maine | ~3K | 0.87× | |
| 36 | West Virginia | ~4K | 0.86× | |
| 37 | Kansas | ~7K | 0.85× | |
| 38 | Arizona | ~20K | 0.84× | |
| 39 | Minnesota | ~10K | 0.83× | |
| 40 | Wisconsin | ~10K | 0.82× | |
| 41 | Alaska | ~2K | 0.81× | |
| 42 | New Mexico | ~4K | 0.79× | |
| 43 | Nebraska | ~4K | 0.75× | |
| 44 | Montana | ~2K | 0.74× | |
| 45 | Iowa | ~6K | 0.71× | |
| 46 | North Dakota | ~2K | 0.70× | |
| 47 | Hawaii | ~3K | 0.69× | |
| 48 | South Dakota | ~2K | 0.67× | |
| 49 | Idaho | ~3K | 0.62× | |
| 50 | Utah | ~6K | 0.57× |
The strongest cross-interests of the Michael K. Williams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maya Angelou | Literature | 57.10× | ||
| 02 | Quincy Jones | Music & Radio | 53.98× | ||
| 03 | Sheila E. | Music & Radio | 48.26× | ||
| 04 | Wanda Sykes | Movies & TV | 40.96× | ||
| 05 | Don Cheadle | Movies & TV | 36.86× | ||
| 06 | Viggo Mortensen | Movies & TV | 33.35× | ||
| 07 | Thandie Newton | Movies & TV | 20.00× | ||
| 08 | Berlin Wall | Travel & Leisure | 17.32× | ||
| 09 | Chris Tucker | Movies & TV | 16.29× | ||
| 10 | Taraji P. Henson | Movies & TV | 12.95× | ||
| 11 | Javier Bardem | Movies & TV | 9.97× | ||
| 12 | The Lord of the Rings | Movies & TV | 9.51× | ||
| 13 | Microwave oven | Home & Garden | 6.22× | ||
| 14 | Weather forecasting | Home & Garden | 5.90× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 5.84× | ||
| 16 | Renewable energy | Business & Career | 5.82× | ||
| 17 | Sustainable energy | Home & Garden | 5.44× | ||
| 18 | Internet celebrity | Internet & Social Media | 4.90× | ||
| 19 | Diane Keaton | Movies & TV | 4.77× | ||
| 20 | Discount stores | Shopping | 4.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.64× | |
| Patriotism | CONSERVATISM | 2.38× | |
| Individualism | JOY | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.78× |
Michael K. Williams has an estimated audience of 1,083,234 people in United States, concentrated in California and Texas.
58.6% of Michael K. Williams fans are female, 41.4% are male, with an average age of 37.8 years.
Michael K. Williams fans show strongest brand affinity for Maya Angelou (57.1×), Quincy Jones (53.98×), and Viggo Mortensen (33.35×) over the country average.
Michael K. Williams fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Michael K. Williams itself, the audience over-indexes on Quincy Jones (53.98×), Viggo Mortensen (33.35×), Wanda Sykes (40.96×), and Don Cheadle (36.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Michael K. Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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