Michael K. Williams Audience in United States

Michael K. Williams logo

Michael K. Williams has an estimated audience of 1,092,008 people in United States. 58.6% are female, 41.4% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, 13 Assassins, Who Wants to Be a Millionaire?, Whataburger, Erie County, New York.

The average Michael K. Williams fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, 13 Assassins, Who Wants to Be a Millionaire?, with strongest over-indexing on Lulu 黃路梓茵 (13.08× the country average). Demographically, the Michael K. Williams audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Michael K. Williams fans

Demographic split for Michael K. Williams audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.8
Estimated audience size1,092,008

Audience persona

The typical Michael K. Williams fan in United States is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Michael K. Williams in United States
RegionReachAffinity
California114,0950.95×
Texas101,7661.08×
New York88,6411.45×
Florida76,4051.03×
Georgia54,1741.61×
Pennsylvania47,0281.28×
North Carolina45,1941.38×
Illinois44,0221.21×
Ohio37,0321.1×
Maryland36,4281.94×
New Jersey35,6411.28×
Virginia34,2561.29×
Michigan31,9461.12×
Tennessee24,9231.14×
Massachusetts23,7311.1×
South Carolina21,8951.33×
Louisiana19,6271.39×
Washington19,2770.88×
Missouri18,8761.07×
Arizona18,7810.84×
Indiana18,6780.94×
Alabama18,4491.21×
Colorado15,1160.88×
Wisconsin13,1680.8×
Kentucky12,7850.93×
Mississippi12,6821.41×
Minnesota12,6370.81×
Connecticut12,4581.14×
Oregon11,1390.89×
Oklahoma11,1130.92×
Nevada10,5301×
Arkansas9,5301.06×
Kansas7,1200.83×
Iowa5,6890.63×
Washington, District of Columbia5,1381.57×
Utah5,0560.52×
Delaware4,1251.37×
New Mexico4,0320.74×
West Virginia3,8590.76×
Rhode Island3,8561.11×
New Hampshire3,6350.84×
Nebraska3,6160.66×
Maine3,0540.78×
Idaho2,9210.53×
Hawaii2,8840.61×
Montana1,9330.64×
Vermont1,6660.87×
Alaska1,4410.62×
South Dakota1,1850.47×
North Dakota1,1370.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael K. Williams audience
BrandAffinityCategory
Lulu 黃路梓茵13.08×Movies & TV
13 Assassins46.67×Movies & TV
Who Wants to Be a Millionaire?16.81×Movies & TV
Whataburger2.75×Food & Beverages
Erie County, New York13.27×Travel & Leisure
Litter box2.55×Pets & Animals
3D printing3.02×Technology & Electronics
Collectable1.87×Kids & Family
Pillow2.43×Home & Garden
Elsword17.23×Games
Minnesota1.72×Travel & Leisure
Natural rubber2×Cars & Mobility
JDSU2.86×Business & Career
Personalised Gifts4.04×Home & Garden
Israel1.8×Travel & Leisure
The Nice Guys6.87×Movies & TV
Keck School of Medicine of USC15.04×Business & Career
Buying a House5.56×Home & Garden
Google Photos1.96×Technology & Electronics
Magazine (band)5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael K. Williams audience
TraitClusterScore
IndividualismJOY2.56
Convenience OrientationPREMIUM2.26
SpiritualityBALANCE2.2
Community OrientationOPEN1.89
PatriotismCONSERVATISM1.87
MindfulnessBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Michael K. Williams
CountryShare
United States58.2%
United Kingdom9.1%
France5.3%

See Michael K. Williams audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Michael K. Williams have in United States?

Michael K. Williams has an estimated audience of 1,092,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael K. Williams fans?

58.6% of Michael K. Williams fans are female, 41.4% are male, with an average age of 37.8 years.

Which brands do Michael K. Williams fans like most?

Michael K. Williams fans show strongest brand affinity for Lulu 黃路梓茵 (13.08×), 13 Assassins (46.67×), and Who Wants to Be a Millionaire? (16.81×) over the country average.

Where do Michael K. Williams fans live in United States?

Michael K. Williams fans in United States are most concentrated in California (reach 114,095), Texas (reach 101,766), and New York (reach 88,641). These three regions account for the largest share of the active audience.

What other brands do Michael K. Williams fans also like?

Beyond Michael K. Williams itself, the audience over-indexes on 13 Assassins (46.67×), Who Wants to Be a Millionaire? (16.81×), Whataburger (2.75×), and Erie County, New York (13.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael K. Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.