Rascasse Audience Intelligence

Michael K. Williams Audience in United States

A data profile of the people who buy, follow and care about Michael K. Williams in United States — modelled from more than twelve digital signal sources. Michael K. Williams has an estimated audience of 1,083,234 people in United States.

The average Michael K. Williams fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Maya Angelou, Quincy Jones, Viggo Mortensen, with strongest over-indexing on Maya Angelou (57.1× the country average).

Demographically, the Michael K. Williams audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael K. Williams fan in United States is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Maya Angelou.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael K. Williams profile in United States.

Audience size
1.1M
in United States
Gender
58.6%
41.4% male
Age
37.8
average years
Country rank
#22442
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael K. Williams fans

58.6% are female, 41.4% are male, average age 37.8.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Michael K. Williams audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.8
Estimated audience size1,083,234
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Michael K. Williams audience in United States
Age bracketShare%
16-1929%
20-2912%
30-3919%
40-4923%
50+18%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Michael K. Williams audience comes from United States.

Worldwide audience distribution share by country for Michael K. Williams
CountryShare
United States56.9%
United Kingdom9.6%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael K. Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael K. Williams fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K1.92×
02Georgia~50K1.49×
03Washington, District of Columbia~5K1.49×
04Delaware~4K1.43×
05New York~80K1.38×
06Mississippi~10K1.38×
07Louisiana~20K1.32×
08North Carolina~40K1.29×
09South Carolina~20K1.27×
10Virginia~30K1.26×
11New Jersey~30K1.25×
12Pennsylvania~40K1.22×
13Alabama~20K1.20×
14Illinois~40K1.14×
15Connecticut~10K1.14×
16Rhode Island~4K1.14×
17Tennessee~20K1.10×
18Massachusetts~20K1.10×
19Michigan~30K1.09×
20Ohio~40K1.08×
21Arkansas~10K1.08×
22Missouri~20K1.04×
23Texas~100K1.01×
24Florida~70K0.99×
25Nevada~10K0.98×
26Kentucky~10K0.96×
27California~100K0.92×
28Vermont~2K0.92×
29Indiana~20K0.91×
30Oregon~10K0.89×
31Oklahoma~10K0.89×
32New Hampshire~4K0.88×
33Washington~20K0.87×
34Colorado~10K0.87×
35Maine~3K0.87×
36West Virginia~4K0.86×
37Kansas~7K0.85×
38Arizona~20K0.84×
39Minnesota~10K0.83×
40Wisconsin~10K0.82×
41Alaska~2K0.81×
42New Mexico~4K0.79×
43Nebraska~4K0.75×
44Montana~2K0.74×
45Iowa~6K0.71×
46North Dakota~2K0.70×
47Hawaii~3K0.69×
48South Dakota~2K0.67×
49Idaho~3K0.62×
50Utah~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Michael K. Williams, United States
0.57×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael K. Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael K. Williams audience
#·InterestCategoryAffinity×
01Maya AngelouLiterature57.10×
02Quincy JonesMusic & Radio53.98×
03Sheila E.Music & Radio48.26×
04Wanda SykesMovies & TV40.96×
05Don CheadleMovies & TV36.86×
06Viggo MortensenMovies & TV33.35×
07Thandie NewtonMovies & TV20.00×
08Berlin WallTravel & Leisure17.32×
09Chris TuckerMovies & TV16.29×
10Taraji P. HensonMovies & TV12.95×
11Javier BardemMovies & TV9.97×
12The Lord of the RingsMovies & TV9.51×
13Microwave ovenHome & Garden6.22×
14Weather forecastingHome & Garden5.90×
15Non-alcoholic beverageFood & Beverages5.84×
16Renewable energyBusiness & Career5.82×
17Sustainable energyHome & Garden5.44×
18Internet celebrityInternet & Social Media4.90×
19Diane KeatonMovies & TV4.77×
20Discount storesShopping4.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael K. Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Michael K. Williams audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.64×
PatriotismCONSERVATISM2.38×
IndividualismJOY2.08×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Michael K. Williams audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Michael K. Williams have in United States?

Michael K. Williams has an estimated audience of 1,083,234 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael K. Williams fans?

58.6% of Michael K. Williams fans are female, 41.4% are male, with an average age of 37.8 years.

03

Which brands do Michael K. Williams fans like most?

Michael K. Williams fans show strongest brand affinity for Maya Angelou (57.1×), Quincy Jones (53.98×), and Viggo Mortensen (33.35×) over the country average.

04

Where do Michael K. Williams fans live in United States?

Michael K. Williams fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Michael K. Williams fans also like?

Beyond Michael K. Williams itself, the audience over-indexes on Quincy Jones (53.98×), Viggo Mortensen (33.35×), Wanda Sykes (40.96×), and Don Cheadle (36.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael K. Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →