Michigan State Spartans men's ice hockey Audience in United States
Michigan State Spartans men's ice hockey has an estimated audience of 339,700 people in United States. 52.6% are female, 47.4% are male, average age 36.7. Top regions: Michigan, Florida, Illinois. Top brand affinities: Nebraska Cornhuskers football, Chandrakasem Rajabhat University, JTV (Indonesia), Sinaloa, Laguna (province).
The average Michigan State Spartans men's ice hockey fan in United States is 36.7 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Illinois. Top brand affinities include Nebraska Cornhuskers football, Chandrakasem Rajabhat University, JTV (Indonesia), with strongest over-indexing on Nebraska Cornhuskers football (16.96× the country average). Demographically, the Michigan State Spartans men's ice hockey audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Michigan State Spartans men's ice hockey fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.7 |
| Estimated audience size | 339,700 |
Audience persona
The typical Michigan State Spartans men's ice hockey fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Nebraska Cornhuskers football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 254,776 | 31.02× |
| Florida | 15,775 | 0.69× |
| Illinois | 14,381 | 1.27× |
| California | 8,057 | 0.22× |
| Ohio | 8,012 | 0.77× |
| New York | 6,044 | 0.32× |
| Texas | 5,284 | 0.18× |
| Minnesota | 4,938 | 1.01× |
| Indiana | 4,935 | 0.8× |
| North Carolina | 3,981 | 0.39× |
| Virginia | 3,310 | 0.4× |
| Tennessee | 3,287 | 0.48× |
| Georgia | 3,130 | 0.3× |
| Arizona | 3,040 | 0.44× |
| Pennsylvania | 2,976 | 0.26× |
| Wisconsin | 2,925 | 0.57× |
| Colorado | 2,841 | 0.53× |
| Massachusetts | 2,301 | 0.34× |
| Missouri | 2,078 | 0.38× |
| New Jersey | 2,076 | 0.24× |
| South Carolina | 1,742 | 0.34× |
| Maryland | 1,712 | 0.29× |
| Montana | 1,543 | 1.64× |
| Washington | 1,536 | 0.23× |
| Kentucky | 1,235 | 0.29× |
| Oregon | 976 | 0.25× |
| Connecticut | 970 | 0.28× |
| Alabama | 963 | 0.2× |
| Nevada | 946 | 0.29× |
| Hawaii | 847 | 0.58× |
| Maine | 739 | 0.61× |
| Louisiana | 694 | 0.16× |
| Utah | 688 | 0.23× |
| Iowa | 685 | 0.24× |
| West Virginia | 591 | 0.37× |
| Washington, District of Columbia | 467 | 0.46× |
| Kansas | 439 | 0.16× |
| Oklahoma | 422 | 0.11× |
| North Dakota | 397 | 0.57× |
| New Hampshire | 365 | 0.27× |
| Idaho | 341 | 0.2× |
| Arkansas | 341 | 0.12× |
| Vermont | 330 | 0.55× |
| Nebraska | 315 | 0.18× |
| Mississippi | 307 | 0.11× |
| South Dakota | 263 | 0.33× |
| Rhode Island | 260 | 0.24× |
| New Mexico | 254 | 0.15× |
| Wyoming | 239 | 0.47× |
| Alaska | 200 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska Cornhuskers football | 16.96× | Sports |
| Chandrakasem Rajabhat University | 53.94× | Business & Career |
| JTV (Indonesia) | 9.65× | |
| Sinaloa | 4.71× | Travel & Leisure |
| Laguna (province) | 12.54× | |
| Keenan Allen | 5.86× | Sports |
| Minnesota | 1.51× | Travel & Leisure |
| JDSU | 2.41× | Business & Career |
| Quiche | 9.71× | Food & Beverages |
| Surf kayaking | 10.81× | Sports |
| Unique Gifts | 1.73× | Shopping |
| Jesse Plemons | 2.28× | Movies & TV |
| Charlamagne Tha God | 5.82× | Movies & TV |
| Kate Morton | 22.8× | Literature |
| South Asian cuisine | 4.86× | Food & Beverages |
| Pro-Ject | 2.24× | Music & Radio |
| Birthday Gifts | 1.73× | Kids & Family |
| Kevin Carroll | 13.01× | Movies & TV |
| Noodle (Gorillaz) | 1.89× | Music & Radio |
| Staycation | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.4 |
| Family Orientation | CONSERVATISM | 1.4 |
| Design Affinity | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.17 |
| Risk Appetite | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.0% |
| United Kingdom | 3.1% |
| Canada | 2.8% |
See Michigan State Spartans men's ice hockey audiences in other countries
- Michigan State Spartans men's ice hockey — Germany
- Michigan State Spartans men's ice hockey — United Kingdom
- Michigan State Spartans men's ice hockey — France
- Michigan State Spartans men's ice hockey — Italy
- Michigan State Spartans men's ice hockey — Spain
- Michigan State Spartans men's ice hockey — Brazil
- Michigan State Spartans men's ice hockey — Japan
- Michigan State Spartans men's ice hockey — South Korea
- Michigan State Spartans men's ice hockey — India
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
Frequently asked questions
How many fans does Michigan State Spartans men's ice hockey have in United States?
Michigan State Spartans men's ice hockey has an estimated audience of 339,700 people in United States, concentrated in Michigan and Florida.
What is the gender split and age of Michigan State Spartans men's ice hockey fans?
52.6% of Michigan State Spartans men's ice hockey fans are female, 47.4% are male, with an average age of 36.7 years.
Which brands do Michigan State Spartans men's ice hockey fans like most?
Michigan State Spartans men's ice hockey fans show strongest brand affinity for Nebraska Cornhuskers football (16.96×), Chandrakasem Rajabhat University (53.94×), and JTV (Indonesia) (9.65×) over the country average.
Where do Michigan State Spartans men's ice hockey fans live in United States?
Michigan State Spartans men's ice hockey fans in United States are most concentrated in Michigan (reach 254,776), Florida (reach 15,775), and Illinois (reach 14,381). These three regions account for the largest share of the active audience.
What other brands do Michigan State Spartans men's ice hockey fans also like?
Beyond Michigan State Spartans men's ice hockey itself, the audience over-indexes on Chandrakasem Rajabhat University (53.94×), JTV (Indonesia) (9.65×), Sinaloa (4.71×), and Laguna (province) (12.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michigan State Spartans men's ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.