Mission Hill Audience in United States

Mission Hill logo

Mission Hill has an estimated audience of 488,784 people in United States. 46.6% are female, 53.4% are male, average age 27.8. Top regions: California, Texas, Massachusetts. Top brand affinities: Gilt.com, JDSU, Elsword, UK garage, Who Wants to Be a Millionaire?.

The average Mission Hill fan in United States is 27.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Gilt.com, JDSU, Elsword, with strongest over-indexing on Gilt.com (12.25× the country average). Demographically, the Mission Hill audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of Mission Hill fans

Demographic split for Mission Hill audience in United States
MetricValue
Female46.6%
Male53.4%
Average age27.8
Estimated audience size488,784

Audience persona

The typical Mission Hill fan in United States is balanced, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gilt.com.

Top regions in United States

Top regions ranked by reach for Mission Hill in United States
RegionReachAffinity
California265,1264.93×
Texas50,1491.19×
Massachusetts45,7964.76×
Florida23,7940.72×
New York20,2290.74×
Missouri15,9302.02×
Illinois14,8190.91×
Kansas14,7713.83×
Colorado13,7791.79×
Washington13,5171.38×
Pennsylvania11,5860.7×
Georgia10,3130.68×
Nevada10,1432.15×
Ohio9,4570.63×
Michigan8,8000.69×
North Carolina8,3280.57×
New Jersey8,1270.65×
Virginia7,4170.62×
Indiana7,3590.82×
Oklahoma5,6971.05×
Oregon5,6731.01×
Tennessee5,6420.58×
Maryland5,4950.65×
Wisconsin5,1960.71×
Arizona4,8190.48×
New Mexico4,7081.92×
Minnesota4,5340.65×
Kentucky3,9650.65×
Louisiana3,6800.58×
South Carolina3,6500.5×
Connecticut3,5480.72×
Alabama3,1980.47×
Arkansas2,7460.68×
Iowa2,4730.61×
Mississippi2,2940.57×
Utah1,9880.45×
New Hampshire1,7130.89×
Rhode Island1,6541.06×
South Dakota1,3781.22×
West Virginia1,1940.52×
Idaho1,1590.47×
Hawaii1,1080.53×
Maine1,0970.63×
Nebraska1,0300.42×
Washington, District of Columbia9530.65×
Delaware6310.47×
Montana5910.44×
Vermont4510.53×
North Dakota4470.45×
Alaska3700.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mission Hill audience
BrandAffinityCategory
Gilt.com12.25×Shopping
JDSU2.67×Business & Career
Elsword12.25×Games
UK garage4.06×Music & Radio
Who Wants to Be a Millionaire?5.9×Movies & TV
Nebraska Cornhuskers football2.14×Sports
Sinaloa2.12×Travel & Leisure
Keith Stanfield3.6×Movies & TV
Jesse Plemons1.83×Movies & TV
Home staging2.51×Home & Garden
Jiménez Municipality, Chihuahua17.65×Travel & Leisure
TeachHUB1.72×Business & Career
Cleveland Clinic2.44×Health
Pro-Ject1.6×Music & Radio
Isometric exercise3.29×Sports
Corona (band)2.07×Music & Radio
The Rain5.92×Movies & TV
Vicky Kaushal4.9×Movies & TV
Halsey, Oregon2.84×Travel & Leisure
Circular Quay12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mission Hill audience
TraitClusterScore
Early Adopter MentalityPOWER1.17
Luxury OrientationPREMIUM1.15
CreativityOPEN1.14
IndulgenceJOY1.14
Design AffinityPREMIUM1.14
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Mission Hill
CountryShare
United States65.0%
Canada7.0%
Brazil6.2%

See Mission Hill audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does Mission Hill have in United States?

Mission Hill has an estimated audience of 488,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Mission Hill fans?

46.6% of Mission Hill fans are female, 53.4% are male, with an average age of 27.8 years.

Which brands do Mission Hill fans like most?

Mission Hill fans show strongest brand affinity for Gilt.com (12.25×), JDSU (2.67×), and Elsword (12.25×) over the country average.

Where do Mission Hill fans live in United States?

Mission Hill fans in United States are most concentrated in California (reach 265,126), Texas (reach 50,149), and Massachusetts (reach 45,796). These three regions account for the largest share of the active audience.

What other brands do Mission Hill fans also like?

Beyond Mission Hill itself, the audience over-indexes on JDSU (2.67×), Elsword (12.25×), UK garage (4.06×), and Who Wants to Be a Millionaire? (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mission Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.