Negan Audience in United States
Negan has an estimated audience of 337,013 people in United States. 59.2% are female, 40.8% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Natural rubber, Collectable, 3D printing, Winemaking.
The average Negan fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Natural rubber, Collectable, with strongest over-indexing on Dog breed (1.98× the country average). Demographically, the Negan audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of Negan fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 36.2 |
| Estimated audience size | 337,013 |
Audience persona
The typical Negan fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,329 | 0.95× |
| Texas | 32,506 | 1.12× |
| Florida | 22,938 | 1.01× |
| New York | 16,846 | 0.89× |
| Pennsylvania | 11,819 | 1.04× |
| Ohio | 11,751 | 1.13× |
| North Carolina | 11,097 | 1.09× |
| Georgia | 10,944 | 1.05× |
| Illinois | 10,407 | 0.93× |
| Michigan | 9,105 | 1.03× |
| Virginia | 8,338 | 1.02× |
| Tennessee | 8,225 | 1.22× |
| Indiana | 7,819 | 1.27× |
| New Jersey | 7,414 | 0.87× |
| Arizona | 6,881 | 1× |
| Washington | 6,613 | 0.98× |
| Kentucky | 6,282 | 1.49× |
| Massachusetts | 6,240 | 0.94× |
| Missouri | 5,852 | 1.08× |
| Oklahoma | 5,344 | 1.43× |
| Maryland | 5,249 | 0.91× |
| South Carolina | 5,167 | 1.02× |
| Alabama | 4,986 | 1.06× |
| Colorado | 4,932 | 0.93× |
| Oregon | 4,433 | 1.15× |
| Louisiana | 4,349 | 1× |
| Wisconsin | 4,333 | 0.85× |
| Minnesota | 4,007 | 0.83× |
| Arkansas | 3,587 | 1.29× |
| Nevada | 3,237 | 0.99× |
| Connecticut | 3,032 | 0.9× |
| Utah | 2,914 | 0.97× |
| Mississippi | 2,887 | 1.04× |
| Kansas | 2,866 | 1.08× |
| West Virginia | 2,702 | 1.72× |
| Iowa | 2,571 | 0.93× |
| New Mexico | 1,710 | 1.01× |
| Idaho | 1,652 | 0.98× |
| Nebraska | 1,521 | 0.9× |
| New Hampshire | 1,236 | 0.93× |
| Maine | 1,210 | 1× |
| Rhode Island | 1,040 | 0.97× |
| Hawaii | 963 | 0.66× |
| Montana | 820 | 0.88× |
| Delaware | 809 | 0.87× |
| Alaska | 652 | 0.9× |
| North Dakota | 590 | 0.85× |
| Washington, District of Columbia | 554 | 0.55× |
| South Dakota | 535 | 0.69× |
| Vermont | 500 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.98× | Pets & Animals |
| Natural rubber | 2.1× | Cars & Mobility |
| Collectable | 1.6× | Kids & Family |
| 3D printing | 2.22× | Technology & Electronics |
| Winemaking | 2.55× | Food & Beverages |
| Saving | 1.56× | Business & Career |
| Sinaloa | 1.63× | Travel & Leisure |
| IS (Infinite Stratos) | 1.7× | Literature |
| ABC 7 Chicago | 1.79× | Movies & TV |
| Temple Grandin | 3× | Literature |
| Mike Conley, Jr. | 2.99× | Sports |
| WESH | 1.67× | Movies & TV |
| Mortgage insurance | 1.51× | Business & Career |
| Fox & Friends | 1.61× | Movies & TV |
| Temple Grandin | 2.4× | Literature |
| WFTV | 1.83× | Movies & TV |
| Arnold Palmer | 1.59× | Sports |
| Ironmongery | 2.59× | Home & Garden |
| WSVN | 1.77× | Movies & TV |
| Ural Mountains | 2.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.58 |
| Pet Ownership | JOY | 1.53 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Early Adopter Mentality | POWER | 1.35 |
| Urban Lifestyle | OPEN | 1.2 |
| Social Media Usage | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| Brazil | 7.0% |
| Poland | 6.7% |
See Negan audiences in other countries
More Movies & TV audiences in United States
- Dodo (Alice's Adventures in Wonderland) (16,898,788)
- Juliet (14,115,421)
- banks (13,634,833)
- Master (Buffy the Vampire Slayer) (10,510,243)
- Yoda (9,294,654)
Frequently asked questions
How many fans does Negan have in United States?
Negan has an estimated audience of 337,013 people in United States, concentrated in California and Texas.
What is the gender split and age of Negan fans?
59.2% of Negan fans are female, 40.8% are male, with an average age of 36.2 years.
Which brands do Negan fans like most?
Negan fans show strongest brand affinity for Dog breed (1.98×), Natural rubber (2.1×), and Collectable (1.6×) over the country average.
Where do Negan fans live in United States?
Negan fans in United States are most concentrated in California (reach 35,329), Texas (reach 32,506), and Florida (reach 22,938). These three regions account for the largest share of the active audience.
What other brands do Negan fans also like?
Beyond Negan itself, the audience over-indexes on Natural rubber (2.1×), Collectable (1.6×), 3D printing (2.22×), and Winemaking (2.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Negan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.