Rascasse Audience Intelligence

Neha Kakkar Audience in United States

A data profile of the people who buy, follow and care about Neha Kakkar in United States — modelled from more than twelve digital signal sources. Neha Kakkar has an estimated audience of 282,459 people in United States.

#12457among Person in United States#7278in Music & Radio

The average Neha Kakkar fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NDTV, Alia Bhatt, Shah Rukh Khan, with strongest over-indexing on NDTV (80.42× the country average).

Demographically, the Neha Kakkar audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neha Kakkar fan in United States is balanced, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for NDTV.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neha Kakkar profile in United States.

Audience size
282K
in United States
Gender
52.4%♀
47.6% male
Age
36.1
average years
Country rank
#49828
Person in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neha Kakkar fans

52.4% are female, 47.6% are male, average age 36.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Neha Kakkar audience in United States
MetricValue
Female52.4%
Male47.6%
Average age36.1
Estimated audience size282,459
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Neha Kakkar audience in United States
Age bracketShare%
16-1919%
20-2928%
30-3924%
40-4918%
50+10%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Neha Kakkar audience comes from United States.

Worldwide audience distribution share by country for Neha Kakkar
CountryShare
India71.8%
United States9.2%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neha Kakkar audience in United States is strongest.

Fig. 05

Top regions by affinity

Neha Kakkar fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K3.63×
02California~60K2.05×
03New York~30K1.92×
04Virginia~10K1.92×
05Washington~10K1.91×
06Texas~40K1.72×
07Illinois~20K1.64×
08Georgia~10K1.62×
09Maryland~8K1.56×
10Massachusetts~8K1.45×
11Pennsylvania~10K1.29×
12North Carolina~10K1.16×
13Michigan~8K1.14×
14Connecticut~3K1.14×
15Delaware<1K1.11×
16Washington, District of Columbia<1K1.05×
17Ohio~9K1.00×
18Alaska<1K0.98×
19North Dakota<1K0.97×
20Vermont<1K0.97×
21New Hampshire~1K0.96×
22South Dakota<1K0.96×
23Arizona~5K0.95×
24Montana<1K0.95×
25Florida~20K0.94×
26Indiana~5K0.94×
27Rhode Island<1K0.94×
28Oregon~3K0.93×
29West Virginia~1K0.93×
30Maine<1K0.93×
31Idaho~1K0.92×
32Hawaii~1K0.92×
33Arkansas~2K0.91×
34Nebraska~1K0.91×
35Mississippi~2K0.90×
36New Mexico~1K0.90×
37Kentucky~3K0.89×
38Kansas~2K0.89×
39Minnesota~3K0.87×
40Nevada~2K0.87×
41Iowa~2K0.87×
42Missouri~4K0.85×
43Colorado~4K0.85×
44Oklahoma~3K0.85×
45Utah~2K0.85×
46Wisconsin~4K0.84×
47Louisiana~3K0.84×
48Alabama~3K0.83×
49South Carolina~3K0.82×
50Tennessee~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Neha Kakkar, United States
0.81×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neha Kakkar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neha Kakkar audience
#·InterestCategoryAffinity×
01NDTVMovies & TV80.42×
02Alia BhattMovies & TV80.29×
03Katrina KaifMovies & TV68.17×
04Shah Rukh KhanMovies & TV60.39×
05Deepika PadukoneMovies & TV57.70×
06Diljit DosanjhMusic & Radio56.08×
07Ranbir KapoorMovies & TV48.81×
08Ranveer SinghMovies & TV38.25×
09Hrithik RoshanMovies & TV34.36×
10Aamir KhanMovies & TV34.24×
11Priyanka ChopraMovies & TV31.57×
12Salman KhanMovies & TV28.24×
13Viola DavisMovies & TV27.62×
14FlipkartShopping27.51×
15Sri LankaTravel & Leisure23.09×
16Lindsey VonnSports20.37×
17MalaysiaTravel & Leisure19.83×
18HindiPolitics & Society18.89×
19Indian Premier LeagueSports18.59×
20International educationBusiness & Career18.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neha Kakkar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neha Kakkar audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.00×
Pet OwnershipJOY1.96×
Community OrientationOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neha Kakkar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.79×
Family OrientationCONSERVATISM0.80×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neha Kakkar have in United States?

Neha Kakkar has an estimated audience of 282,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Neha Kakkar fans?

52.4% of Neha Kakkar fans are female, 47.6% are male, with an average age of 36.1 years.

03

Which brands do Neha Kakkar fans like most?

Neha Kakkar fans show strongest brand affinity for NDTV (80.42×), Alia Bhatt (80.29×), and Shah Rukh Khan (60.39×) over the country average.

04

Where do Neha Kakkar fans live in United States?

Neha Kakkar fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Neha Kakkar fans also like?

Beyond Neha Kakkar itself, the audience over-indexes on Alia Bhatt (80.29×), Shah Rukh Khan (60.39×), Priyanka Chopra (31.57×), and Deepika Padukone (57.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Neha Kakkar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Neha Kakkar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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