Noblesville, Indiana Audience in United States

Noblesville, Indiana logo

Noblesville, Indiana has an estimated audience of 406,324 people in United States. 57.7% are female, 42.3% are male, average age 38.6. Top regions: Indiana, Illinois, Ohio. Top brand affinities: Home construction, Alaska, Finding Your Roots, Sinaloa, Kerala.

The average Noblesville, Indiana fan in United States is 38.6 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Ohio. Top brand affinities include Home construction, Alaska, Finding Your Roots, with strongest over-indexing on Home construction (1.55× the country average). Demographically, the Noblesville, Indiana audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Noblesville, Indiana fans

Demographic split for Noblesville, Indiana audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.6
Estimated audience size406,324

Audience persona

The typical Noblesville, Indiana fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Noblesville, Indiana in United States
RegionReachAffinity
Indiana273,07436.79×
Illinois13,2350.98×
Ohio10,3010.82×
Michigan8,0010.75×
California7,6170.17×
Florida7,3240.27×
Texas6,5280.19×
Kentucky5,0701×
New York4,1630.18×
Tennessee3,1830.39×
Georgia3,1240.25×
North Carolina3,0060.25×
Virginia2,8920.29×
Pennsylvania2,8760.21×
Wisconsin2,5230.41×
Missouri2,5160.38×
Colorado1,8680.29×
Minnesota1,7500.3×
Arizona1,7330.21×
New Jersey1,6770.16×
Massachusetts1,5290.19×
Washington1,4620.18×
South Carolina1,3430.22×
Alabama1,1900.21×
Iowa1,1510.34×
Louisiana1,1220.21×
Maryland1,1150.16×
Kansas1,0000.31×
Oklahoma9430.21×
Utah7850.22×
Arkansas7850.23×
Mississippi7570.23×
Connecticut7550.19×
Oregon7240.16×
Nevada7000.18×
Nebraska5040.25×
West Virginia4580.24×
Washington, District of Columbia3320.27×
Idaho3270.16×
New Hampshire2750.17×
New Mexico2670.13×
Alaska2490.29×
South Dakota2330.25×
North Dakota2260.27×
Hawaii2200.13×
Wyoming2190.36×
Montana2170.19×
Rhode Island2150.17×
Maine2150.15×
Vermont1960.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Noblesville, Indiana audience
BrandAffinityCategory
Home construction1.55×Home & Garden
Alaska1.54×Travel & Leisure
Finding Your Roots8.08×Movies & TV
Sinaloa1.85×Travel & Leisure
Kerala1.64×Travel & Leisure
Tuscany1.75×Travel & Leisure
Laguna (province)1.63×
John Key2.86×Politics & Society
George Mikan2.11×Sports
Building-integrated photovoltaics1.93×Home & Garden
Jumia1.73×Fashion & Accessoires
Newtown, Bucks County, Pennsylvania1.64×Travel & Leisure
James Stewart, Jr.1.98×Sports
richard speight jr1.61×Movies & TV
WOFL1.63×Movies & TV
Jbc1.52×Kids & Family
Mandarins Drum and Bugle Corps1.95×Music & Radio
Rafael Lovato Jr.1.71×Sports
Glassmen Drum and Bugle Corps2×Music & Radio
The Bugaboos2.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Noblesville, Indiana audience
TraitClusterScore
ExtroversionTHRILL1.32
Family OrientationCONSERVATISM1.03
Price SensitivityPREMIUM1.01
Pet OwnershipJOY1
Risk AppetiteTHRILL0.99
Urban LifestyleOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Noblesville, Indiana
CountryShare
United States99.5%
Germany0.4%
Italy0.1%

See Noblesville, Indiana audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Noblesville, Indiana have in United States?

Noblesville, Indiana has an estimated audience of 406,324 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Noblesville, Indiana fans?

57.7% of Noblesville, Indiana fans are female, 42.3% are male, with an average age of 38.6 years.

Which brands do Noblesville, Indiana fans like most?

Noblesville, Indiana fans show strongest brand affinity for Home construction (1.55×), Alaska (1.54×), and Finding Your Roots (8.08×) over the country average.

Where do Noblesville, Indiana fans live in United States?

Noblesville, Indiana fans in United States are most concentrated in Indiana (reach 273,074), Illinois (reach 13,235), and Ohio (reach 10,301). These three regions account for the largest share of the active audience.

What other brands do Noblesville, Indiana fans also like?

Beyond Noblesville, Indiana itself, the audience over-indexes on Alaska (1.54×), Finding Your Roots (8.08×), Sinaloa (1.85×), and Kerala (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Noblesville, Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.