Norbit Audience in United States
Norbit has an estimated audience of 2,334,216 people in United States. 59.2% are female, 40.8% are male, average age 31.3. Top regions: Texas, California, Florida. Top brand affinities: Panama, Mortgage insurance, Sears, Graham Greene, Consequence (rapper).
The average Norbit fan in United States is 31.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Panama, Mortgage insurance, Sears, with strongest over-indexing on Panama (3.83× the country average). Demographically, the Norbit audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Norbit fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 31.3 |
| Estimated audience size | 2,334,216 |
Audience persona
The typical Norbit fan in United States is more female, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Panama.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 303,327 | 1.51× |
| California | 278,696 | 1.09× |
| Florida | 166,818 | 1.06× |
| Georgia | 113,900 | 1.58× |
| New York | 102,286 | 0.78× |
| North Carolina | 91,348 | 1.3× |
| Illinois | 82,263 | 1.06× |
| Ohio | 77,880 | 1.08× |
| Pennsylvania | 73,939 | 0.94× |
| Michigan | 64,258 | 1.05× |
| Tennessee | 62,221 | 1.33× |
| Arizona | 57,688 | 1.21× |
| Virginia | 56,928 | 1× |
| Louisiana | 54,267 | 1.8× |
| Alabama | 52,249 | 1.6× |
| New Jersey | 48,887 | 0.82× |
| Indiana | 48,152 | 1.13× |
| South Carolina | 48,038 | 1.37× |
| Maryland | 43,419 | 1.08× |
| Missouri | 42,231 | 1.12× |
| Kentucky | 37,559 | 1.28× |
| Washington | 35,183 | 0.75× |
| Mississippi | 34,766 | 1.81× |
| Oklahoma | 34,136 | 1.32× |
| Colorado | 29,969 | 0.81× |
| Massachusetts | 29,353 | 0.64× |
| Wisconsin | 28,484 | 0.81× |
| Arkansas | 26,964 | 1.4× |
| Nevada | 26,461 | 1.17× |
| Minnesota | 23,036 | 0.69× |
| Kansas | 19,862 | 1.08× |
| Oregon | 18,639 | 0.7× |
| Connecticut | 17,543 | 0.75× |
| Iowa | 16,858 | 0.88× |
| Utah | 15,666 | 0.75× |
| New Mexico | 15,065 | 1.29× |
| West Virginia | 12,355 | 1.14× |
| Nebraska | 9,880 | 0.84× |
| Idaho | 8,607 | 0.74× |
| Hawaii | 6,647 | 0.66× |
| Delaware | 6,245 | 0.97× |
| Washington, District of Columbia | 5,428 | 0.77× |
| Rhode Island | 5,270 | 0.71× |
| New Hampshire | 4,647 | 0.51× |
| Maine | 4,615 | 0.55× |
| Montana | 4,074 | 0.63× |
| North Dakota | 4,022 | 0.84× |
| South Dakota | 3,755 | 0.7× |
| Alaska | 3,473 | 0.7× |
| Wyoming | 2,528 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panama | 3.83× | Travel & Leisure |
| Mortgage insurance | 1.84× | Business & Career |
| Sears | 1.56× | Shopping |
| Graham Greene | 1.94× | Literature |
| Consequence (rapper) | 1.92× | Music & Radio |
| JTV (Indonesia) | 1.57× | |
| Penn & Teller | 2.44× | Movies & TV |
| WFTV | 1.63× | Movies & TV |
| E-box | 3.33× | Health |
| Graham Greene (actor) | 1.55× | |
| Picnic | 1.72× | Kids & Family |
| Temple Grandin | 1.83× | Literature |
| Nick Jr. (Australia) | 2.14× | Kids & Family |
| Chili con carne | 1.86× | Food & Beverages |
| WSVN | 1.61× | Movies & TV |
| Sub Zero (Official) | 2.17× | Literature |
| Overtone | 2× | Beauty & Wellness |
| Cockpit | 1.88× | Travel & Leisure |
| Mad About You | 2.38× | Movies & TV |
| Ural Mountains | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| Urban Lifestyle | OPEN | 1.27 |
| Indulgence | JOY | 1.15 |
| Mindfulness | BALANCE | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Brazil | 11.8% |
| Mexico | 7.8% |
See Norbit audiences in other countries
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Frequently asked questions
How many fans does Norbit have in United States?
Norbit has an estimated audience of 2,334,216 people in United States, concentrated in Texas and California.
What is the gender split and age of Norbit fans?
59.2% of Norbit fans are female, 40.8% are male, with an average age of 31.3 years.
Which brands do Norbit fans like most?
Norbit fans show strongest brand affinity for Panama (3.83×), Mortgage insurance (1.84×), and Sears (1.56×) over the country average.
Where do Norbit fans live in United States?
Norbit fans in United States are most concentrated in Texas (reach 303,327), California (reach 278,696), and Florida (reach 166,818). These three regions account for the largest share of the active audience.
What other brands do Norbit fans also like?
Beyond Norbit itself, the audience over-indexes on Mortgage insurance (1.84×), Sears (1.56×), Graham Greene (1.94×), and Consequence (rapper) (1.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Norbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.