Nutrisystem Audience in United States

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Nutrisystem has an estimated audience of 1,249,017 people in United States. 70.7% are female, 29.3% are male, average age 47.6. Top regions: California, Florida, New York. Top brand affinities: Lulu 黃路梓茵, Kendra Scott, Governor of Michigan, San Jacinto, California, JDSU.

The average Nutrisystem fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Lulu 黃路梓茵, Kendra Scott, Governor of Michigan, with strongest over-indexing on Lulu 黃路梓茵 (7.86× the country average). Demographically, the Nutrisystem audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Nutrisystem fans

Demographic split for Nutrisystem audience in United States
MetricValue
Female70.7%
Male29.3%
Average age47.6
Estimated audience size1,249,017

Audience persona

The typical Nutrisystem fan in United States is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Nutrisystem in United States
RegionReachAffinity
California103,0070.75×
Florida93,3161.1×
New York77,6721.11×
Texas75,2320.7×
Pennsylvania64,5901.54×
Georgia42,1271.09×
New Jersey41,7551.31×
Ohio40,8201.06×
Illinois39,7730.96×
North Carolina35,6400.95×
Arizona35,3711.39×
Virginia33,5731.1×
Michigan31,2130.96×
Tennessee24,1040.96×
Washington23,7660.95×
Alabama22,2511.28×
Missouri22,0091.09×
Indiana21,6880.95×
Massachusetts21,3160.87×
South Carolina20,6201.1×
Maryland20,6060.96×
Wisconsin20,4151.09×
Kentucky16,0051.02×
Minnesota15,5840.87×
Louisiana15,3400.95×
Colorado15,1400.77×
Connecticut14,9281.19×
Oregon13,3250.93×
Nevada12,3631.02×
Oklahoma11,4240.82×
Iowa10,4281.01×
Kansas9,6750.98×
Arkansas9,5610.93×
Mississippi9,2340.9×
Utah8,7940.79×
West Virginia7,0531.21×
Idaho6,7201.07×
New Hampshire6,1671.25×
Nebraska5,9970.96×
New Mexico5,2440.84×
Maine4,8791.09×
Delaware4,6681.35×
Rhode Island4,6621.17×
Montana3,7591.08×
South Dakota2,8200.98×
Wyoming2,3491.27×
North Dakota2,2540.88×
Vermont2,1240.97×
Hawaii1,9520.36×
Alaska1,6730.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nutrisystem audience
BrandAffinityCategory
Lulu 黃路梓茵7.86×Movies & TV
Kendra Scott3.34×Fashion & Accessoires
Governor of Michigan4.64×Politics & Society
San Jacinto, California7.12×Travel & Leisure
JDSU1.79×Business & Career
Wikia1.64×Internet & Social Media
Cincinnati Bearcats4.44×Sports
Home staging2.21×Home & Garden
Monogram1.59×Home & Garden
Layne Staley2.36×Music & Radio
Mathcore2.99×Music & Radio
Goop1.91×Internet & Social Media
Cherish (group)3.88×Music & Radio
Fairy godmother2.61×Literature
Hipster3.35×Politics & Society
Jack White1.59×Movies & TV
HydraFacial2.68×Beauty & Wellness
jordy nelson5.07×Sports
Hayward, California3.22×Travel & Leisure
Paducah, Kentucky2.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nutrisystem audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Quality AwarenessPREMIUM1.34
IndulgenceJOY1.29
Price SensitivityPREMIUM1.25
Convenience OrientationPREMIUM1.17
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Nutrisystem
CountryShare
United States93.8%
United Kingdom1.9%
Italy1.1%

See Nutrisystem audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Nutrisystem have in United States?

Nutrisystem has an estimated audience of 1,249,017 people in United States, concentrated in California and Florida.

What is the gender split and age of Nutrisystem fans?

70.7% of Nutrisystem fans are female, 29.3% are male, with an average age of 47.6 years.

Which brands do Nutrisystem fans like most?

Nutrisystem fans show strongest brand affinity for Lulu 黃路梓茵 (7.86×), Kendra Scott (3.34×), and Governor of Michigan (4.64×) over the country average.

Where do Nutrisystem fans live in United States?

Nutrisystem fans in United States are most concentrated in California (reach 103,007), Florida (reach 93,316), and New York (reach 77,672). These three regions account for the largest share of the active audience.

What other brands do Nutrisystem fans also like?

Beyond Nutrisystem itself, the audience over-indexes on Kendra Scott (3.34×), Governor of Michigan (4.64×), San Jacinto, California (7.12×), and JDSU (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nutrisystem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.