Odessa, Texas Audience in United States
Odessa, Texas has an estimated audience of 467,490 people in United States. 49.1% are female, 50.9% are male, average age 34.8. Top brand affinities: Nebraska, WESH, Leverage (TV series), Omaha Storm Chasers, Cockpit.
Top brand affinities include Nebraska, WESH, Leverage (TV series), with strongest over-indexing on Nebraska (2.88× the country average). Demographically, the Odessa, Texas audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Travel & Leisure · Type: POI
Demographics of Odessa, Texas fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 34.8 |
| Estimated audience size | 467,490 |
Audience persona
The typical Odessa, Texas fan in United States is balanced, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 2.88× | Travel & Leisure |
| WESH | 1.59× | Movies & TV |
| Leverage (TV series) | 1.69× | Movies & TV |
| Omaha Storm Chasers | 4.99× | Sports |
| Cockpit | 2.28× | Travel & Leisure |
| Life of Pi | 1.9× | Movies & TV |
| The Tree of Life (film) | 2.03× | Movies & TV |
| Better Off Dead (film) | 1.68× | Movies & TV |
| Title Nine | 1.58× | Fashion & Accessoires |
| JBS USA | 2.18× | Food & Beverages |
| Toros de Tijuana | 3.49× | Sports |
| Equinix | 1.69× | Business & Career |
| I-Witness | 5.95× | Movies & TV |
| George Mikan | 2.17× | Sports |
| Star Trek: Insurrection | 2.84× | Movies & TV |
| Ub Iwerks | 2.83× | Literature |
| Ext JS | 2.44× | Technology & Electronics |
| James Stewart, Jr. | 2.35× | Sports |
| ixigo | 1.92× | Travel & Leisure |
| Cagayan | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.02 |
| DIY Mentality | THRILL | 0.99 |
| Career Orientation | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.4% |
| Ukraine | 9.1% |
| Mexico | 1.9% |
See Odessa, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Odessa, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.