Rascasse Audience Intelligence

Orville Peck Audience in United States

A data profile of the people who buy, follow and care about Orville Peck in United States — modelled from more than twelve digital signal sources. Orville Peck has an estimated audience of 1,231,702 people in United States.

#60among Country music in United States#4349among Person in United States#2554in Music & Radio

The average Orville Peck fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dolly Parton, Willie Nelson, Diane Keaton, with strongest over-indexing on Dolly Parton (6.35× the country average).

Demographically, the Orville Peck audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orville Peck fan in United States is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Dolly Parton.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orville Peck profile in United States.

Audience size
1.2M
in United States
Gender
54.6%♀
45.4% male
Age
39.0
average years
Country rank
#20479
Person in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orville Peck fans

54.6% are female, 45.4% are male, average age 39.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Orville Peck audience in United States
MetricValue
Female54.6%
Male45.4%
Average age39.0
Estimated audience size1,231,702
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Orville Peck audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3916%
40-4920%
50+23%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Orville Peck audience comes from United States.

Worldwide audience distribution share by country for Orville Peck
CountryShare
United States59.6%
United Kingdom7.8%
Canada7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orville Peck audience in United States is strongest.

Fig. 05

Top regions by affinity

Orville Peck fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.62×
02Washington~50K1.46×
03Montana~6K1.45×
04Washington, District of Columbia~7K1.40×
05California~200K1.30×
06Colorado~30K1.25×
07New York~100K1.14×
08Maine~6K1.10×
09Nevada~20K1.09×
10New Mexico~8K1.07×
11Vermont~3K1.07×
12Tennessee~30K1.06×
13Kentucky~20K1.05×
14Oklahoma~20K1.05×
15Virginia~40K1.03×
16Missouri~30K1.03×
17Utah~10K1.03×
18Minnesota~20K1.00×
19Rhode Island~5K1.00×
20Idaho~8K0.99×
21West Virginia~7K0.97×
22Alaska~3K0.97×
23Arizona~30K0.96×
24Massachusetts~30K0.96×
25Arkansas~10K0.96×
26Hawaii~6K0.96×
27Wyoming~2K0.96×
28Texas~100K0.95×
29Pennsylvania~50K0.94×
30Illinois~50K0.94×
31Kansas~10K0.94×
32Wisconsin~20K0.93×
33Iowa~10K0.93×
34North Carolina~40K0.92×
35Maryland~20K0.92×
36Nebraska~7K0.92×
37Ohio~40K0.91×
38New Hampshire~6K0.91×
39Michigan~40K0.89×
40Indiana~30K0.89×
41North Dakota~3K0.89×
42South Dakota~3K0.88×
43Louisiana~20K0.87×
44New Jersey~30K0.85×
45Connecticut~10K0.84×
46Delaware~4K0.84×
47Georgia~40K0.83×
48Mississippi~10K0.77×
49South Carolina~20K0.75×
50Florida~80K0.74×
Fig. 06

Affinity by region

Affinity by region — Orville Peck, United States
0.74×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orville Peck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orville Peck audience
#·InterestCategoryAffinity×
01Military pressSports10.46×
02Hank WilliamsMusic & Radio9.86×
03Waylon JenningsMusic & Radio9.11×
04Kacey MusgravesMusic & Radio9.05×
05Dwight YoakamMusic & Radio8.87×
06Billy Ray CyrusMusic & Radio8.64×
07Kenny RogersMusic & Radio8.43×
08Kris KristoffersonMusic & Radio7.98×
09Shania TwainMusic & Radio7.66×
10Willie NelsonMusic & Radio6.98×
11Chris StapletonMusic & Radio6.65×
12Dolly PartonMusic & Radio6.35×
13Alan JacksonMusic & Radio6.27×
14Toby KeithMusic & Radio6.20×
15Johnny CashMusic & Radio6.13×
16Winona RyderMovies & TV3.73×
17Diane KeatonMovies & TV3.37×
18GeneticsKids & Family1.92×
19Hobby LobbyHome & Garden1.86×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orville Peck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orville Peck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Community OrientationOPEN1.50×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orville Peck audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orville Peck have in United States?

Orville Peck has an estimated audience of 1,231,702 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Orville Peck fans?

54.6% of Orville Peck fans are female, 45.4% are male, with an average age of 39.0 years.

03

Which brands do Orville Peck fans like most?

Orville Peck fans show strongest brand affinity for Dolly Parton (6.35×), Willie Nelson (6.98×), and Diane Keaton (3.37×) over the country average.

04

Where do Orville Peck fans live in United States?

Orville Peck fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Orville Peck fans also like?

Beyond Orville Peck itself, the audience over-indexes on Willie Nelson (6.98×), Diane Keaton (3.37×), Kacey Musgraves (9.05×), and Shania Twain (7.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Orville Peck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orville Peck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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