Orville Peck Audience in United States
Orville Peck has an estimated audience of 1,544,495 people in United States. 59.4% are female, 40.6% are male, average age 41.2. Top brand affinities: Kia Sportage, Willie Nelson, Hobby Lobby, MSN, Singer-songwriter.
Top brand affinities include Kia Sportage, Willie Nelson, Hobby Lobby, with strongest over-indexing on Kia Sportage (16.87× the country average). Demographically, the Orville Peck audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Orville Peck fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 41.2 |
| Estimated audience size | 1,544,495 |
Audience persona
The typical Orville Peck fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 16.87× | Cars & Mobility |
| Willie Nelson | 7.88× | Music & Radio |
| Hobby Lobby | 2.52× | Home & Garden |
| MSN | 2.44× | News |
| Singer-songwriter | 2.45× | Music & Radio |
| Billy Ray Cyrus | 10.61× | Music & Radio |
| Capital One | 2.3× | Business & Career |
| Shania Twain | 8.73× | Music & Radio |
| Alan Jackson | 7.68× | Music & Radio |
| Diabetes mellitus awareness | 3.51× | Health |
| Jane Fonda | 7.34× | Movies & TV |
| Chris Stapleton | 7.75× | Music & Radio |
| Diane Keaton | 3.12× | Movies & TV |
| Nature | 1.54× | Home & Garden |
| Johnny Cash | 6.97× | Music & Radio |
| Honda HR-V | 12.3× | Cars & Mobility |
| Autism Awareness | 4.46× | Health |
| Military press | 10.27× | Sports |
| Dolly Parton | 4.07× | Music & Radio |
| Kelsey Grammer | 8.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.08 |
| Spirituality | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.1% |
| United Kingdom | 8.0% |
| Canada | 6.5% |
See Orville Peck audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Orville Peck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.