Outlook.com Audience in United States

Outlook.com logo

Outlook.com has an estimated audience of 1,622,941 people in United States. 51.9% are female, 48.1% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Hebe, Emperor Entertainment Group, Product design, Fairy godmother.

The average Outlook.com fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Hebe, Emperor Entertainment Group, with strongest over-indexing on Historic site (6.24× the country average). Demographically, the Outlook.com audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand

Demographics of Outlook.com fans

Demographic split for Outlook.com audience in United States
MetricValue
Female51.9%
Male48.1%
Average age37.8
Estimated audience size1,622,941

Audience persona

The typical Outlook.com fan in United States is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Outlook.com in United States
RegionReachAffinity
California145,9550.82×
Texas135,3240.97×
Florida125,8861.15×
New York96,0501.06×
Pennsylvania51,4020.94×
Georgia50,1991×
Illinois49,7870.92×
Ohio48,6350.97×
North Carolina45,2010.93×
Washington41,5711.28×
Virginia39,7221×
New Jersey39,4270.96×
Michigan36,0120.85×
Arizona34,9561.05×
Tennessee34,5931.06×
Massachusetts31,1480.97×
Minnesota28,6971.23×
Maryland27,6730.99×
Missouri26,9861.03×
Indiana26,9100.91×
Colorado26,4151.03×
Kentucky24,2301.19×
Wisconsin22,2880.91×
Alabama21,5230.95×
South Carolina21,4710.88×
Oregon18,7741.01×
Iowa17,2601.29×
Louisiana16,6960.8×
Nevada15,7471×
Oklahoma15,5730.86×
Connecticut14,7980.91×
Utah14,6791.01×
Arkansas11,7790.88×
Kansas11,1950.88×
Nebraska10,1581.25×
Mississippi10,0150.75×
Idaho9,7171.19×
West Virginia8,3151.1×
New Mexico8,1071×
Montana5,8851.31×
New Hampshire5,4580.85×
Rhode Island5,4051.05×
North Dakota5,1841.55×
Delaware5,0211.12×
Hawaii4,8490.7×
Maine4,4080.76×
South Dakota4,3001.15×
Washington, District of Columbia3,9150.8×
Alaska3,4601×
Wyoming2,5881.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outlook.com audience
BrandAffinityCategory
Historic site6.24×Arts & Culture
Hebe8.13×Home & Garden
Emperor Entertainment Group11.82×Business & Career
Product design1.9×Business & Career
Fairy godmother6.4×Literature
UK garage4.24×Music & Radio
Grace Slick6.43×Music & Radio
Dental hygienist4.35×Health
Governor of Michigan4.48×Politics & Society
Zoo Tycoon (series)11.82×Games
Goop2.93×Internet & Social Media
Vocal harmony2.47×Music & Radio
JDSU1.58×Business & Career
Hipster4.95×Politics & Society
Mackenzie Foy3.84×Fashion & Accessoires
Home staging2.53×Home & Garden
Jesse Plemons1.63×Movies & TV
Staycation1.5×Home & Garden
Yoga Journal8.16×Sports
Mathcore3.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outlook.com audience
TraitClusterScore
SustainabilityBALANCE1.62
Urban LifestyleOPEN1.52
Family OrientationCONSERVATISM1.31
Career OrientationPOWER1.29
Price SensitivityPREMIUM1.27
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Outlook.com
CountryShare
United States16.0%
China10.9%
United Kingdom9.0%

See Outlook.com audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Outlook.com have in United States?

Outlook.com has an estimated audience of 1,622,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Outlook.com fans?

51.9% of Outlook.com fans are female, 48.1% are male, with an average age of 37.8 years.

Which brands do Outlook.com fans like most?

Outlook.com fans show strongest brand affinity for Historic site (6.24×), Hebe (8.13×), and Emperor Entertainment Group (11.82×) over the country average.

Where do Outlook.com fans live in United States?

Outlook.com fans in United States are most concentrated in California (reach 145,955), Texas (reach 135,324), and Florida (reach 125,886). These three regions account for the largest share of the active audience.

What other brands do Outlook.com fans also like?

Beyond Outlook.com itself, the audience over-indexes on Hebe (8.13×), Emperor Entertainment Group (11.82×), Product design (1.9×), and Fairy godmother (6.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outlook.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.