Palm Beach County, Florida Audience in United States

Palm Beach County, Florida logo

Palm Beach County, Florida has an estimated audience of 1,953,290 people in United States. 54.1% are female, 45.9% are male, average age 44.2. Top regions: Florida, New York, Texas. Top brand affinities: Home construction, Google Analytics, WGN-TV, Israeli cuisine, Mackenzie Foy.

The average Palm Beach County, Florida fan in United States is 44.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Home construction, Google Analytics, WGN-TV, with strongest over-indexing on Home construction (1.72× the country average). Demographically, the Palm Beach County, Florida audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Palm Beach County, Florida fans

Demographic split for Palm Beach County, Florida audience in United States
MetricValue
Female54.1%
Male45.9%
Average age44.2
Estimated audience size1,953,290

Audience persona

The typical Palm Beach County, Florida fan in United States is balanced, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Palm Beach County, Florida in United States
RegionReachAffinity
Florida1,464,96815.55×
New York126,6881.16×
Texas103,9420.62×
California99,6110.46×
Georgia87,6301.46×
North Carolina56,4170.96×
New Jersey55,5321.12×
Ohio54,5140.91×
Pennsylvania53,9500.82×
Virginia50,8611.07×
Illinois49,8210.77×
Michigan38,1620.75×
Massachusetts36,2190.94×
Tennessee35,8530.92×
Maryland29,8570.89×
South Carolina29,3251×
Indiana25,5600.72×
Alabama23,2530.85×
Colorado23,2330.75×
Arizona21,7360.55×
Missouri21,0870.67×
Washington20,9820.54×
Connecticut20,1111.03×
Kentucky18,9090.77×
Minnesota18,4730.66×
Wisconsin17,5990.6×
Louisiana16,0520.64×
Oregon10,5210.47×
Oklahoma10,3910.48×
Washington, District of Columbia10,1591.73×
Kansas9,8080.64×
Nevada9,2410.49×
Iowa9,1480.57×
Mississippi9,1390.57×
Arkansas9,1220.57×
Utah8,1910.47×
New Hampshire6,2170.81×
West Virginia5,4030.59×
Nebraska5,3360.54×
Maine5,2590.75×
Rhode Island5,1140.82×
Idaho4,3010.44×
Delaware3,6500.68×
New Mexico3,0650.31×
Hawaii2,9580.35×
Vermont2,4780.72×
South Dakota2,0000.44×
Montana1,9450.36×
North Dakota1,4020.35×
Alaska1,3010.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palm Beach County, Florida audience
BrandAffinityCategory
Home construction1.72×Home & Garden
Google Analytics1.66×Internet & Social Media
WGN-TV1.76×Movies & TV
Israeli cuisine1.83×Food & Beverages
Mackenzie Foy1.53×Fashion & Accessoires
Title Nine1.55×Fashion & Accessoires
Academy Award for Best Visual Effects1.8×Movies & TV
Bulacan2.37×Travel & Leisure
Parma1.68×Travel & Leisure
Cacique1.52×Food & Beverages
Food quality1.77×Food & Beverages
New York Harbor1.61×Travel & Leisure
IWeb1.91×
Ipsos1.7×Business & Career
Otto Graham1.76×Sports
Cuautitlán Izcalli2.82×Travel & Leisure
Ember.js1.98×Technology & Electronics
cake decorating shop3.79×Food & Beverages
John Key1.72×Politics & Society
Memphis May Fire1.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palm Beach County, Florida audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
Quality AwarenessPREMIUM2.06
TravellingTHRILL1.51
Career OrientationPOWER1.3
Urban LifestyleOPEN1.2
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Palm Beach County, Florida
CountryShare
United States94.2%
Canada1.7%
United Kingdom1.2%

See Palm Beach County, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Palm Beach County, Florida have in United States?

Palm Beach County, Florida has an estimated audience of 1,953,290 people in United States, concentrated in Florida and New York.

What is the gender split and age of Palm Beach County, Florida fans?

54.1% of Palm Beach County, Florida fans are female, 45.9% are male, with an average age of 44.2 years.

Which brands do Palm Beach County, Florida fans like most?

Palm Beach County, Florida fans show strongest brand affinity for Home construction (1.72×), Google Analytics (1.66×), and WGN-TV (1.76×) over the country average.

Where do Palm Beach County, Florida fans live in United States?

Palm Beach County, Florida fans in United States are most concentrated in Florida (reach 1,464,968), New York (reach 126,688), and Texas (reach 103,942). These three regions account for the largest share of the active audience.

What other brands do Palm Beach County, Florida fans also like?

Beyond Palm Beach County, Florida itself, the audience over-indexes on Google Analytics (1.66×), WGN-TV (1.76×), Israeli cuisine (1.83×), and Mackenzie Foy (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Beach County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.