Paola, Malta Audience in United States
Paola, Malta has an estimated audience of 359,834 people in United States. 60.8% are female, 39.2% are male, average age 35.0. Top regions: California, Mississippi, Texas. Top brand affinities: Justice, Minnesota, Penn & Teller, JTV (Indonesia), Dental hygienist.
The average Paola, Malta fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Mississippi, Texas. Top brand affinities include Justice, Minnesota, Penn & Teller, with strongest over-indexing on Justice (3.53× the country average). Demographically, the Paola, Malta audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Paola, Malta fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 35.0 |
| Estimated audience size | 359,834 |
Audience persona
The typical Paola, Malta fan in United States is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Justice.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 8,511 | 0.22× |
| Mississippi | 6,314 | 2.13× |
| Texas | 5,752 | 0.19× |
| Louisiana | 5,614 | 1.21× |
| Kentucky | 5,399 | 1.2× |
| Alabama | 5,226 | 1.04× |
| Florida | 5,014 | 0.21× |
| Tennessee | 4,979 | 0.69× |
| South Carolina | 4,943 | 0.91× |
| Indiana | 4,816 | 0.73× |
| Kansas | 4,815 | 1.7× |
| Missouri | 4,664 | 0.8× |
| Pennsylvania | 4,587 | 0.38× |
| New York | 4,570 | 0.23× |
| North Carolina | 4,478 | 0.41× |
| Ohio | 4,460 | 0.4× |
| Georgia | 4,442 | 0.4× |
| Michigan | 4,440 | 0.47× |
| Wisconsin | 4,416 | 0.82× |
| Arizona | 4,253 | 0.58× |
| Connecticut | 4,199 | 1.16× |
| New Mexico | 4,184 | 2.32× |
| Nevada | 4,170 | 1.2× |
| Oregon | 4,117 | 1× |
| Utah | 4,093 | 1.27× |
| Vermont | 4,079 | 6.46× |
| Virginia | 4,066 | 0.46× |
| Maryland | 4,046 | 0.65× |
| New Jersey | 4,036 | 0.44× |
| Illinois | 3,972 | 0.33× |
| Minnesota | 3,946 | 0.77× |
| Massachusetts | 3,905 | 0.55× |
| Washington | 3,812 | 0.53× |
| Colorado | 3,802 | 0.67× |
| Washington, District of Columbia | 2,682 | 2.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 3.53× | Politics & Society |
| Minnesota | 2.05× | Travel & Leisure |
| Penn & Teller | 4.98× | Movies & TV |
| JTV (Indonesia) | 2.67× | |
| Dental hygienist | 2.69× | Health |
| Mad About You | 4.14× | Movies & TV |
| Tierra Cali | 2.03× | Travel & Leisure |
| My Name Is Khan | 8.19× | Movies & TV |
| Toros de Tijuana | 6.98× | Sports |
| Ext JS | 6.11× | Technology & Electronics |
| Better Off Dead (film) | 2.12× | Movies & TV |
| The Boomtown Rats | 10.87× | Music & Radio |
| New York Harbor | 2.42× | Travel & Leisure |
| Sub Zero (Official) | 1.68× | Literature |
| bumGenius | 7.58× | Kids & Family |
| Bus Driver (video game) | 2.83× | Games |
| Michael Jr. Comedy | 4.42× | Movies & TV |
| E-box | 1.73× | Health |
| JC Whitney | 2.2× | Shopping |
| Lion of Judah | 1.98× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| Risk Appetite | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.18 |
| Travelling | THRILL | 1.16 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| France | 30.6% |
| Italy | 0.7% |
See Paola, Malta audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
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- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Paola, Malta have in United States?
Paola, Malta has an estimated audience of 359,834 people in United States, concentrated in California and Mississippi.
What is the gender split and age of Paola, Malta fans?
60.8% of Paola, Malta fans are female, 39.2% are male, with an average age of 35.0 years.
Which brands do Paola, Malta fans like most?
Paola, Malta fans show strongest brand affinity for Justice (3.53×), Minnesota (2.05×), and Penn & Teller (4.98×) over the country average.
Where do Paola, Malta fans live in United States?
Paola, Malta fans in United States are most concentrated in California (reach 8,511), Mississippi (reach 6,314), and Texas (reach 5,752). These three regions account for the largest share of the active audience.
What other brands do Paola, Malta fans also like?
Beyond Paola, Malta itself, the audience over-indexes on Minnesota (2.05×), Penn & Teller (4.98×), JTV (Indonesia) (2.67×), and Dental hygienist (2.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Paola, Malta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.