Parkway Drive Audience in United States

Parkway Drive logo

Parkway Drive has an estimated audience of 364,908 people in United States. 42.9% are female, 57.1% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Casey, The Devil Wears Prada, Sony Entertainment Television (India), Maroon, Pierce the Veil.

The average Parkway Drive fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casey, The Devil Wears Prada, Sony Entertainment Television (India), with strongest over-indexing on Casey (17.35× the country average). Demographically, the Parkway Drive audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Parkway Drive fans

Demographic split for Parkway Drive audience in United States
MetricValue
Female42.9%
Male57.1%
Average age31.9
Estimated audience size364,908

Audience persona

The typical Parkway Drive fan in United States is more male, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Parkway Drive in United States
RegionReachAffinity
California32,3390.81×
Texas24,9490.8×
Florida17,8630.72×
Ohio17,8161.58×
Pennsylvania14,8091.21×
New York14,5660.71×
Illinois11,3130.93×
Michigan10,6801.12×
Wisconsin10,5511.92×
North Carolina10,2880.94×
Georgia8,6680.77×
Tennessee8,5851.17×
Virginia8,1100.91×
New Jersey7,8970.85×
Indiana7,3151.1×
Missouri7,3111.24×
Colorado6,8431.19×
Kentucky6,7121.47×
Massachusetts6,6710.93×
Washington6,6350.91×
Arizona6,6210.89×
Minnesota4,9050.94×
Maryland4,5700.73×
South Carolina4,4620.81×
Louisiana4,4310.94×
Utah4,1811.28×
Oklahoma3,7070.91×
Oregon3,6270.87×
Kansas3,6181.26×
Nevada3,4040.96×
Alabama3,3900.66×
Iowa3,2121.07×
West Virginia3,0431.79×
Arkansas2,9110.97×
Connecticut2,7920.76×
Idaho2,3161.27×
Mississippi2,2530.75×
New Mexico2,2391.22×
Nebraska1,5460.84×
New Hampshire1,5321.07×
Maine1,3441.03×
Montana1,1771.16×
North Dakota1,1071.48×
Rhode Island8070.69×
South Dakota7980.95×
Washington, District of Columbia7390.67×
Wyoming6611.22×
Alaska6470.83×
Delaware6020.6×
Vermont5290.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parkway Drive audience
BrandAffinityCategory
Casey17.35×Music & Radio
The Devil Wears Prada35.49×Music & Radio
Sony Entertainment Television (India)606.79×Movies & TV
Maroon23.66×Music & Radio
Pierce the Veil30.19×Music & Radio
Citizen17.78×Music & Radio
Bloom24.05×Music & Radio
Sharks13.4×Music & Radio
Palisades25.9×Music & Radio
Pennywise (band)15.73×Music & Radio
Acres31.37×Music & Radio
I Prevail32.83×Music & Radio
Belmont23.44×Music & Radio
Inertia24.89×Music & Radio
Motionless in White35.86×Music & Radio
Beartooth51.09×Music & Radio
Windwaker33.96×Music & Radio
Dead Poet Society13.65×Music & Radio
PUP11.2×Music & Radio
Bad Omens25.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parkway Drive audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
LGBTQ+ IdentityOPEN1.78
Risk AppetiteTHRILL1.66
Early Adopter MentalityPOWER1.64
ExtroversionTHRILL1.55
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Parkway Drive
CountryShare
United States27.1%
Germany15.8%
Australia8.7%

See Parkway Drive audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Parkway Drive have in United States?

Parkway Drive has an estimated audience of 364,908 people in United States, concentrated in California and Texas.

What is the gender split and age of Parkway Drive fans?

42.9% of Parkway Drive fans are female, 57.1% are male, with an average age of 31.9 years.

Which brands do Parkway Drive fans like most?

Parkway Drive fans show strongest brand affinity for Casey (17.35×), The Devil Wears Prada (35.49×), and Sony Entertainment Television (India) (606.79×) over the country average.

Where do Parkway Drive fans live in United States?

Parkway Drive fans in United States are most concentrated in California (reach 32,339), Texas (reach 24,949), and Florida (reach 17,863). These three regions account for the largest share of the active audience.

What other brands do Parkway Drive fans also like?

Beyond Parkway Drive itself, the audience over-indexes on The Devil Wears Prada (35.49×), Sony Entertainment Television (India) (606.79×), Maroon (23.66×), and Pierce the Veil (30.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parkway Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.