A data profile of the people who buy, follow and care about Parkway Drive in United States — modelled from more than twelve digital signal sources. Parkway Drive has an estimated audience of 343,023 people in United States.
The average Parkway Drive fan in United States is 31.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Casey, The Devil Wears Prada, Sony Entertainment Television (India), with strongest over-indexing on Casey (17.35× the country average).
Demographically, the Parkway Drive audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Parkway Drive fan in United States is more male, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Casey.
The key figures that characterise the Parkway Drive profile in United States.
42.9% are female, 57.1% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 31.9 |
| Estimated audience size | 343,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Parkway Drive audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.5% |
| Germany | 15.5% |
| Australia | 8.9% |
Where the Parkway Drive audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~4K | 2.13× | |
| 02 | Wisconsin | ~9K | 1.64× | |
| 03 | Ohio | ~20K | 1.39× | |
| 04 | Utah | ~5K | 1.39× | |
| 05 | Kentucky | ~6K | 1.38× | |
| 06 | Pennsylvania | ~20K | 1.23× | |
| 07 | Idaho | ~2K | 1.23× | |
| 08 | Missouri | ~7K | 1.20× | |
| 09 | Colorado | ~7K | 1.16× | |
| 10 | North Dakota | <1K | 1.16× | |
| 11 | Michigan | ~10K | 1.15× | |
| 12 | Louisiana | ~5K | 1.12× | |
| 13 | Montana | ~1K | 1.11× | |
| 14 | Wyoming | <1K | 1.11× | |
| 15 | Arkansas | ~3K | 1.08× | |
| 16 | Kansas | ~3K | 1.08× | |
| 17 | New Mexico | ~2K | 1.08× | |
| 18 | New Jersey | ~10K | 1.05× | |
| 19 | Tennessee | ~8K | 1.05× | |
| 20 | Maine | ~1K | 1.03× | |
| 21 | New Hampshire | ~1K | 1.01× | |
| 22 | Indiana | ~7K | 1.00× | |
| 23 | Iowa | ~3K | 0.99× | |
| 24 | North Carolina | ~10K | 0.98× | |
| 25 | Alaska | <1K | 0.98× | |
| 26 | Nevada | ~3K | 0.97× | |
| 27 | South Dakota | <1K | 0.97× | |
| 28 | Virginia | ~8K | 0.95× | |
| 29 | Mississippi | ~3K | 0.95× | |
| 30 | Illinois | ~10K | 0.92× | |
| 31 | South Carolina | ~5K | 0.92× | |
| 32 | Oklahoma | ~4K | 0.89× | |
| 33 | Arizona | ~7K | 0.88× | |
| 34 | Minnesota | ~5K | 0.88× | |
| 35 | Rhode Island | ~1K | 0.87× | |
| 36 | Massachusetts | ~6K | 0.86× | |
| 37 | Oregon | ~4K | 0.86× | |
| 38 | Alabama | ~4K | 0.85× | |
| 39 | Nebraska | ~2K | 0.85× | |
| 40 | Maryland | ~5K | 0.84× | |
| 41 | Connecticut | ~3K | 0.84× | |
| 42 | Delaware | <1K | 0.84× | |
| 43 | Georgia | ~9K | 0.83× | |
| 44 | Washington | ~6K | 0.78× | |
| 45 | Washington, District of Columbia | <1K | 0.78× | |
| 46 | Hawaii | ~1K | 0.77× | |
| 47 | Texas | ~20K | 0.75× | |
| 48 | Florida | ~20K | 0.74× | |
| 49 | California | ~30K | 0.73× | |
| 50 | New York | ~10K | 0.70× |
The strongest cross-interests of the Parkway Drive audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sony Entertainment Television (India) | Movies & TV | 606.79× | ||
| 02 | Beartooth | Music & Radio | 51.09× | ||
| 03 | Motionless in White | Music & Radio | 35.86× | ||
| 04 | The Devil Wears Prada | Music & Radio | 35.49× | ||
| 05 | Tokio Hotel | Music & Radio | 34.34× | ||
| 06 | I Prevail | Music & Radio | 32.83× | ||
| 07 | Acres | Music & Radio | 31.37× | ||
| 08 | Pierce the Veil | Music & Radio | 30.19× | ||
| 09 | Palisades | Music & Radio | 25.90× | ||
| 10 | Inertia | Music & Radio | 24.89× | ||
| 11 | Bloom | Music & Radio | 24.05× | ||
| 12 | Maroon | Music & Radio | 23.66× | ||
| 13 | Belmont | Music & Radio | 23.44× | ||
| 14 | Citizen | Music & Radio | 17.78× | ||
| 15 | Casey | Music & Radio | 17.35× | ||
| 16 | Pennywise (band) | Music & Radio | 15.73× | ||
| 17 | Dead Poet Society | Music & Radio | 13.65× | ||
| 18 | Sharks | Music & Radio | 13.40× | ||
| 19 | PUP | Music & Radio | 11.20× | ||
| 20 | Minnesota Wild | Sports | 9.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Pet Ownership | JOY | 1.12× | |
| Mindfulness | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.60× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Community Orientation | OPEN | 0.71× |
Parkway Drive has an estimated audience of 343,023 people in United States, concentrated in California and Texas.
42.9% of Parkway Drive fans are female, 57.1% are male, with an average age of 31.9 years.
Parkway Drive fans show strongest brand affinity for Casey (17.35×), The Devil Wears Prada (35.49×), and Sony Entertainment Television (India) (606.79×) over the country average.
Parkway Drive fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Parkway Drive itself, the audience over-indexes on The Devil Wears Prada (35.49×), Sony Entertainment Television (India) (606.79×), Maroon (23.66×), and Bloom (24.05×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Parkway Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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