Rascasse Audience Intelligence

Pay-per-view Audience in United States

A data profile of the people who buy, follow and care about Pay-per-view in United States — modelled from more than twelve digital signal sources. Pay-per-view has an estimated audience of 1,053,333 people in United States.

#8499among Topic in United States#4123in Movies & TV

The average Pay-per-view fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charles Wright (wrestler), DIRECTV Sports, WWE Hall of Fame, with strongest over-indexing on Charles Wright (wrestler) (48.46× the country average).

Demographically, the Pay-per-view audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pay-per-view fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Charles Wright (wrestler).

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pay-per-view profile in United States.

Audience size
1.1M
in United States
Gender
16.2%♀
83.8% male
Age
35.8
average years
Country rank
#22870
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pay-per-view fans

16.2% are female, 83.8% are male, average age 35.8.

Fig. 02

Gender split

16.2%
Female
83.8%
Male
Demographic split for Pay-per-view audience in United States
MetricValue
Female16.2%
Male83.8%
Average age35.8
Estimated audience size1,053,333
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Pay-per-view audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3922%
40-4917%
50+12%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Pay-per-view audience comes from United States.

Worldwide audience distribution share by country for Pay-per-view
CountryShare
United States39.4%
Thailand5.8%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pay-per-view audience in United States is strongest.

Fig. 05

Top regions by affinity

Pay-per-view fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K1.22×
02California~100K1.21×
03Nevada~10K1.19×
04New York~70K1.16×
05Florida~80K1.15×
06Louisiana~20K1.15×
07Connecticut~10K1.15×
08Pennsylvania~40K1.10×
09New Jersey~30K1.10×
10Texas~100K1.09×
11Arizona~20K1.07×
12Kentucky~10K1.06×
13West Virginia~5K1.06×
14Georgia~30K1.05×
15Tennessee~20K1.05×
16Maryland~20K1.05×
17North Carolina~30K1.04×
18Virginia~30K1.04×
19Indiana~20K1.04×
20Arkansas~9K1.02×
21Illinois~40K1.01×
22Ohio~30K1.01×
23Nebraska~5K1.01×
24Delaware~3K1.01×
25Mississippi~9K1.00×
26New Mexico~5K1.00×
27North Dakota~2K1.00×
28Michigan~30K0.99×
29Rhode Island~3K0.99×
30Alaska~2K0.99×
31Massachusetts~20K0.98×
32Alabama~10K0.97×
33Kansas~8K0.97×
34South Dakota~2K0.97×
35Oklahoma~10K0.96×
36Iowa~8K0.96×
37Maine~4K0.96×
38Vermont~2K0.96×
39Washington~20K0.95×
40Washington, District of Columbia~3K0.95×
41Missouri~20K0.94×
42South Carolina~10K0.94×
43Oregon~10K0.94×
44New Hampshire~4K0.94×
45Montana~3K0.94×
46Idaho~5K0.93×
47Utah~9K0.92×
48Colorado~20K0.91×
49Wisconsin~10K0.90×
50Minnesota~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Pay-per-view, United States
0.90×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pay-per-view audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pay-per-view audience
#·InterestCategoryAffinity×
01DIRECTV SportsMovies & TV51.90×
02Charles Wright (wrestler)Sports48.46×
03Dean AmbroseSports30.80×
04A.J. StylesSports19.26×
05Chris JerichoSports17.28×
06Alexander RusevSports16.50×
07Randy OrtonSports15.83×
08New Japan Pro WrestlingSports15.58×
09Adrien BronerSports14.96×
10Stephanie McMahonSports13.46×
11Manny PacquiaoSports13.29×
12Royal RumbleSports9.88×
13Brock LesnarSports9.85×
14WWE Hall of FameSports7.70×
15Fox SportsMovies & TV5.79×
16Avatar (Swedish band)Music & Radio4.99×
17CaseyMusic & Radio3.96×
18CBS SportsMovies & TV3.47×
19Team sportSports2.59×
20TelevisionsTechnology & Electronics2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pay-per-view audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pay-per-view audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
Need for SecurityCONSERVATISM1.33×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pay-per-view audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.40×
CreativityOPEN0.54×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pay-per-view have in United States?

Pay-per-view has an estimated audience of 1,053,333 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pay-per-view fans?

16.2% of Pay-per-view fans are female, 83.8% are male, with an average age of 35.8 years.

03

Which brands do Pay-per-view fans like most?

Pay-per-view fans show strongest brand affinity for Charles Wright (wrestler) (48.46×), DIRECTV Sports (51.9×), and WWE Hall of Fame (7.7×) over the country average.

04

Where do Pay-per-view fans live in United States?

Pay-per-view fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pay-per-view fans also like?

Beyond Pay-per-view itself, the audience over-indexes on DIRECTV Sports (51.9×), WWE Hall of Fame (7.7×), Dean Ambrose (30.8×), and New Japan Pro Wrestling (15.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Pay-per-view audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pay-per-view. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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