Pay-per-view Audience in United States

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Pay-per-view has an estimated audience of 1,053,333 people in United States. 16.2% are female, 83.8% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: WWE Hall of Fame, Randy Orton, New Japan Pro Wrestling, Casey, Manny Pacquiao.

The average Pay-per-view fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WWE Hall of Fame, Randy Orton, New Japan Pro Wrestling, with strongest over-indexing on WWE Hall of Fame (7.7× the country average). Demographically, the Pay-per-view audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Pay-per-view fans

Demographic split for Pay-per-view audience in United States
MetricValue
Female16.2%
Male83.8%
Average age35.8
Estimated audience size1,053,333

Audience persona

The typical Pay-per-view fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for WWE Hall of Fame.

Top regions in United States

Top regions ranked by reach for Pay-per-view in United States
RegionReachAffinity
California153,3511.32×
Texas114,3631.26×
Florida82,8711.16×
New York70,6431.2×
Illinois38,9231.11×
Pennsylvania38,5981.09×
Georgia36,7241.13×
North Carolina34,9061.1×
Ohio33,8921.04×
New Jersey29,4181.1×
Michigan27,1510.99×
Virginia26,9201.05×
Arizona25,9381.21×
Tennessee22,4881.06×
Maryland20,6491.14×
Massachusetts20,0600.97×
Indiana20,0271.04×
Washington19,7070.93×
Colorado15,6840.94×
Louisiana15,6551.15×
Missouri15,2120.9×
South Carolina15,0730.95×
Nevada14,3491.41×
Kentucky14,0861.07×
Wisconsin13,6830.86×
Alabama13,2090.9×
Connecticut13,0801.24×
Minnesota12,9330.86×
Oklahoma11,5400.99×
Oregon10,4060.86×
Arkansas8,5980.99×
Iowa8,1990.94×
Mississippi8,1340.94×
Utah8,0080.85×
Kansas7,6940.93×
Hawaii6,2991.39×
New Mexico5,8671.11×
Nebraska5,4871.04×
West Virginia5,3551.09×
Idaho4,1600.79×
Rhode Island3,3821.01×
Maine3,0420.81×
New Hampshire2,9420.71×
Washington, District of Columbia2,9300.93×
Delaware2,8470.98×
North Dakota1,9900.92×
Montana1,9230.66×
Alaska1,8660.83×
South Dakota1,8250.75×
Vermont1,1310.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pay-per-view audience
BrandAffinityCategory
WWE Hall of Fame7.7×Sports
Randy Orton15.83×Sports
New Japan Pro Wrestling15.58×Sports
Casey3.96×Music & Radio
Manny Pacquiao13.29×Sports
Televisions2.2×Technology & Electronics
A.J. Styles19.26×Sports
Chris Jericho17.28×Sports
Brock Lesnar9.85×Sports
Fox Sports5.79×Movies & TV
Royal Rumble9.88×Sports
Jayson Tatum7.4×Sports
Stephanie McMahon13.46×Sports
CBS Sports3.47×Movies & TV
AutoZone2.55×Cars & Mobility
Team sport2.59×Sports
Ben Askren10.98×Sports
Shawn Michaels14.63×Sports
Anthony Joshua7.56×Sports
Dean Ambrose30.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pay-per-view audience
TraitClusterScore
Risk AppetiteTHRILL1.17
Need for SecurityCONSERVATISM1.13
Social Media UsageJOY1.04
Convenience OrientationPREMIUM1.04
Urban LifestyleOPEN1.03
LGBTQ+ IdentityOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Pay-per-view
CountryShare
United States39.4%
Thailand5.8%
Canada5.7%

See Pay-per-view audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Pay-per-view have in United States?

Pay-per-view has an estimated audience of 1,053,333 people in United States, concentrated in California and Texas.

What is the gender split and age of Pay-per-view fans?

16.2% of Pay-per-view fans are female, 83.8% are male, with an average age of 35.8 years.

Which brands do Pay-per-view fans like most?

Pay-per-view fans show strongest brand affinity for WWE Hall of Fame (7.7×), Randy Orton (15.83×), and New Japan Pro Wrestling (15.58×) over the country average.

Where do Pay-per-view fans live in United States?

Pay-per-view fans in United States are most concentrated in California (reach 153,351), Texas (reach 114,363), and Florida (reach 82,871). These three regions account for the largest share of the active audience.

What other brands do Pay-per-view fans also like?

Beyond Pay-per-view itself, the audience over-indexes on Randy Orton (15.83×), New Japan Pro Wrestling (15.58×), Casey (3.96×), and Manny Pacquiao (13.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pay-per-view. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.