Pogona Audience in United States

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Pogona has an estimated audience of 491,894 people in United States. 52.2% are female, 47.8% are male, average age 32.0. Top regions: California, Florida, Texas. Top brand affinities: Collectable, Combat sport, Natural rubber, Bank account, Nasal cavity.

The average Pogona fan in United States is 32.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Collectable, Combat sport, Natural rubber, with strongest over-indexing on Collectable (2.66× the country average). Demographically, the Pogona audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pogona fans

Demographic split for Pogona audience in United States
MetricValue
Female52.2%
Male47.8%
Average age32.0
Estimated audience size491,894

Audience persona

The typical Pogona fan in United States is balanced, around 32.0 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Pogona in United States
RegionReachAffinity
California36,7580.68×
Florida30,1750.91×
Texas29,0020.69×
New York17,0240.62×
Oregon10,9601.94×
Pennsylvania9,4320.57×
Georgia7,9640.53×
Illinois7,5520.46×
North Carolina7,2990.49×
New Jersey6,3590.51×
Arizona6,0080.6×
Virginia5,7440.48×
Massachusetts5,0920.53×
Ohio5,0890.34×
Washington4,7640.48×
Louisiana4,2700.67×
Mississippi4,1171.02×
Maryland3,9560.47×
Michigan3,8600.3×
Kentucky3,8130.62×
Tennessee3,7870.38×
Colorado3,7180.48×
Indiana3,6630.41×
Arkansas3,6570.9×
Oklahoma3,5770.65×
South Carolina3,4910.47×
Alabama3,4070.5×
Kansas3,4010.88×
Nevada3,3990.71×
West Virginia3,3981.48×
Missouri3,2940.42×
Iowa3,2280.8×
Idaho3,1381.27×
Wisconsin3,1190.42×
Minnesota3,0010.43×
Hawaii2,9981.42×
Connecticut2,9660.6×
Montana2,9562.17×
South Dakota2,9182.57×
North Dakota2,8412.81×
New Hampshire2,8001.44×
Wyoming2,7493.77×
Nebraska2,7421.11×
New Mexico2,7281.11×
Rhode Island2,7041.73×
Maine2,7021.53×
Utah2,6680.61×
Vermont2,6593.08×
Delaware2,4211.78×
Washington, District of Columbia1,7481.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pogona audience
BrandAffinityCategory
Collectable2.66×Kids & Family
Combat sport2.59×Sports
Natural rubber2.73×Cars & Mobility
Bank account3.13×Business & Career
Nasal cavity5.07×Health
Acoustic music2.13×Music & Radio
Hypertext2.61×Technology & Electronics
Notre Dame Fighting Irish football1.92×Sports
N1 road (South Africa)1.5×Travel & Leisure
Paul Dano1.9×Movies & TV
Tierra caliente2.72×Travel & Leisure
Temple Grandin2.39×Literature
Jack Skellington2.04×Movies & TV
Consequence (rapper)1.82×Music & Radio
Ellen Burstyn2.52×Movies & TV
Tequila Cazadores4.38×Food & Beverages
Wizards of Waverly Place1.74×Movies & TV
Julius Caesar (play)1.62×
E-box3.16×Health
Cadena SER3.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pogona audience
TraitClusterScore
Pet OwnershipJOY2.96
ExtroversionTHRILL2.47
MindfulnessBALANCE1.8
SustainabilityBALANCE1.75
Sports ActivityPOWER1.75
Early Adopter MentalityPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for Pogona
CountryShare
United States62.8%
United Kingdom6.5%
Japan5.3%

See Pogona audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pogona have in United States?

Pogona has an estimated audience of 491,894 people in United States, concentrated in California and Florida.

What is the gender split and age of Pogona fans?

52.2% of Pogona fans are female, 47.8% are male, with an average age of 32.0 years.

Which brands do Pogona fans like most?

Pogona fans show strongest brand affinity for Collectable (2.66×), Combat sport (2.59×), and Natural rubber (2.73×) over the country average.

Where do Pogona fans live in United States?

Pogona fans in United States are most concentrated in California (reach 36,758), Florida (reach 30,175), and Texas (reach 29,002). These three regions account for the largest share of the active audience.

What other brands do Pogona fans also like?

Beyond Pogona itself, the audience over-indexes on Combat sport (2.59×), Natural rubber (2.73×), Bank account (3.13×), and Nasal cavity (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pogona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.