Poltergeist Audience in United States

Poltergeist has an estimated audience of 1,487,523 people in United States. 59.0% are female, 41.0% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Minnesota, Pillow, 3D printing, Panama.
The average Poltergeist fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Minnesota, Pillow, with strongest over-indexing on Home construction (3.66× the country average). Demographically, the Poltergeist audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Poltergeist fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 39.8 |
| Estimated audience size | 1,487,523 |
Audience persona
The typical Poltergeist fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 192,926 | 1.18× |
| Texas | 147,661 | 1.15× |
| Florida | 94,710 | 0.94× |
| New York | 76,807 | 0.92× |
| Illinois | 55,272 | 1.12× |
| Pennsylvania | 53,517 | 1.07× |
| Ohio | 50,960 | 1.11× |
| Georgia | 44,779 | 0.98× |
| North Carolina | 43,135 | 0.96× |
| Michigan | 41,151 | 1.06× |
| Arizona | 36,734 | 1.21× |
| New Jersey | 35,192 | 0.93× |
| Virginia | 34,784 | 0.96× |
| Washington | 32,333 | 1.08× |
| Tennessee | 31,707 | 1.06× |
| Indiana | 30,016 | 1.1× |
| Massachusetts | 29,254 | 1× |
| Missouri | 26,188 | 1.09× |
| Colorado | 24,760 | 1.06× |
| Wisconsin | 23,172 | 1.04× |
| Maryland | 22,978 | 0.9× |
| Kentucky | 22,181 | 1.19× |
| South Carolina | 21,143 | 0.94× |
| Alabama | 20,727 | 1× |
| Minnesota | 20,052 | 0.94× |
| Oregon | 18,783 | 1.1× |
| Louisiana | 18,712 | 0.98× |
| Oklahoma | 18,085 | 1.09× |
| Utah | 16,696 | 1.25× |
| Nevada | 15,172 | 1.05× |
| Connecticut | 14,778 | 0.99× |
| Iowa | 12,229 | 1× |
| Arkansas | 12,106 | 0.99× |
| Kansas | 11,900 | 1.02× |
| Mississippi | 10,905 | 0.89× |
| New Mexico | 7,996 | 1.07× |
| Idaho | 7,787 | 1.04× |
| Nebraska | 7,666 | 1.03× |
| West Virginia | 7,207 | 1.04× |
| New Hampshire | 5,843 | 1× |
| Maine | 5,445 | 1.02× |
| Hawaii | 4,864 | 0.76× |
| Rhode Island | 4,544 | 0.96× |
| Montana | 3,889 | 0.94× |
| Delaware | 3,382 | 0.82× |
| Alaska | 3,065 | 0.96× |
| Washington, District of Columbia | 3,060 | 0.68× |
| South Dakota | 2,836 | 0.82× |
| North Dakota | 2,587 | 0.85× |
| Vermont | 2,250 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.66× | Home & Garden |
| Minnesota | 1.83× | Travel & Leisure |
| Pillow | 1.74× | Home & Garden |
| 3D printing | 1.65× | Technology & Electronics |
| Panama | 1.88× | Travel & Leisure |
| IS (Infinite Stratos) | 1.66× | Literature |
| Winemaking | 1.88× | Food & Beverages |
| Toros de Tijuana | 9.82× | Sports |
| Paul Dano | 1.9× | Movies & TV |
| Magazine (band) | 2.01× | Music & Radio |
| Temple Grandin | 2.32× | Literature |
| Julius Caesar (play) | 1.96× | |
| Ironmongery | 2.98× | Home & Garden |
| REO Speedwagon | 1.92× | Music & Radio |
| Eindhoven | 1.63× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 1.51× | Sports |
| Lebanese cuisine | 1.52× | Food & Beverages |
| IPM | 3.65× | |
| Boracay | 1.68× | Travel & Leisure |
| Ayrton Senna | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.64 |
| Spirituality | BALANCE | 1.27 |
| Social Media Usage | JOY | 1.27 |
| Pet Ownership | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Individualism | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 6.9% |
| France | 5.5% |
See Poltergeist audiences in other countries
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Frequently asked questions
How many fans does Poltergeist have in United States?
Poltergeist has an estimated audience of 1,487,523 people in United States, concentrated in California and Texas.
What is the gender split and age of Poltergeist fans?
59.0% of Poltergeist fans are female, 41.0% are male, with an average age of 39.8 years.
Which brands do Poltergeist fans like most?
Poltergeist fans show strongest brand affinity for Home construction (3.66×), Minnesota (1.83×), and Pillow (1.74×) over the country average.
Where do Poltergeist fans live in United States?
Poltergeist fans in United States are most concentrated in California (reach 192,926), Texas (reach 147,661), and Florida (reach 94,710). These three regions account for the largest share of the active audience.
What other brands do Poltergeist fans also like?
Beyond Poltergeist itself, the audience over-indexes on Minnesota (1.83×), Pillow (1.74×), 3D printing (1.65×), and Panama (1.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Poltergeist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.