Pow wow Audience in United States

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Pow wow has an estimated audience of 1,446,912 people in United States. 63.7% are female, 36.3% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, Product design.

The average Pow wow fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pow wow audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event · Subtype: Band

Demographics of Pow wow fans

Demographic split for Pow wow audience in United States
MetricValue
Female63.7%
Male36.3%
Average age39.8
Estimated audience size1,446,912

Audience persona

The typical Pow wow fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pow wow in United States
RegionReachAffinity
California189,3911.19×
Texas99,4050.8×
New York66,9440.83×
Florida59,3280.61×
Arizona39,5241.34×
Washington37,0571.28×
North Carolina36,1960.83×
Illinois33,9390.7×
Michigan32,3560.86×
Minnesota31,9621.54×
Pennsylvania31,1090.64×
Virginia29,0040.82×
Georgia28,6270.64×
Colorado26,4631.16×
Oklahoma26,3041.64×
Wisconsin25,0811.15×
New Jersey24,5730.67×
Ohio24,5350.55×
Massachusetts24,2180.85×
Oregon22,5021.36×
Tennessee22,3360.77×
Mississippi19,2981.62×
Maryland16,9980.68×
Missouri16,9670.73×
Nevada16,8041.2×
Indiana15,9190.6×
New Mexico13,3331.84×
Alabama13,1180.65×
Utah12,8720.99×
Connecticut12,5350.86×
South Carolina12,2610.56×
Louisiana11,5940.62×
Kentucky11,2140.62×
Kansas10,3430.91×
Iowa9,3850.79×
Montana9,3652.33×
South Dakota7,9952.39×
North Dakota7,9142.66×
Nebraska7,4881.03×
Arkansas7,2240.61×
Idaho6,8270.94×
Hawaii5,5120.89×
Washington, District of Columbia5,0771.17×
New Hampshire4,2060.74×
Rhode Island4,1840.91×
Maine3,5670.69×
West Virginia3,2170.48×
Delaware2,8650.72×
Alaska2,5310.82×
Wyoming2,2271.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pow wow audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Urban Outfitters2.59×Shopping
Product design2.41×Business & Career
The Historian16.48×Literature
3D printing2.46×Technology & Electronics
Minnesota1.55×Travel & Leisure
Eurail16.57×Cars & Mobility
Pillow1.5×Home & Garden
UK garage3.71×Music & Radio
Bank account1.65×Business & Career
Isometric exercise5.82×Sports
Stamp collecting2.89×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Embroidery Library8.71×Home & Garden
Pro-Ject2.25×Music & Radio
Emilio Estefan7.56×Music & Radio
Bridget Jones: The Edge of Reason9.88×Movies & TV
Evan Tanner16.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pow wow audience
TraitClusterScore
PatriotismCONSERVATISM2.06
TraditionCONSERVATISM2.05
Community OrientationOPEN1.74
SpiritualityBALANCE1.33
IndividualismJOY1.33
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Pow wow
CountryShare
United States65.6%
Canada15.6%
United Kingdom3.0%

See Pow wow audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Pow wow have in United States?

Pow wow has an estimated audience of 1,446,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Pow wow fans?

63.7% of Pow wow fans are female, 36.3% are male, with an average age of 39.8 years.

Which brands do Pow wow fans like most?

Pow wow fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Pow wow fans live in United States?

Pow wow fans in United States are most concentrated in California (reach 189,391), Texas (reach 99,405), and New York (reach 66,944). These three regions account for the largest share of the active audience.

What other brands do Pow wow fans also like?

Beyond Pow wow itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Urban Outfitters (2.59×), and Product design (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pow wow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.