Precious metal Audience in United States

Precious metal logo

Precious metal has an estimated audience of 2,765,033 people in United States. 49.1% are female, 50.9% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Urban Outfitters, 3D printing, Hebe, MK.

The average Precious metal fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Urban Outfitters, 3D printing, with strongest over-indexing on Elsword (16.5× the country average). Demographically, the Precious metal audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Precious metal fans

Demographic split for Precious metal audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.8
Estimated audience size2,765,033

Audience persona

The typical Precious metal fan in United States is balanced, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Precious metal in United States
RegionReachAffinity
California323,3921.06×
Texas220,0310.93×
Florida157,9390.84×
New York131,4910.85×
Pennsylvania119,1321.28×
Arizona90,2241.6×
Illinois86,8520.94×
Ohio76,8830.9×
Missouri71,2471.6×
Michigan69,7200.96×
Washington66,0991.19×
North Carolina65,4760.79×
Georgia60,1380.71×
New Jersey56,2660.8×
Virginia55,9700.83×
Massachusetts51,4970.95×
Colorado49,8431.14×
Indiana48,3580.96×
Tennessee46,9830.85×
Kansas45,9212.11×
Minnesota44,3851.12×
Oregon42,4791.34×
Wisconsin38,6760.93×
South Carolina33,9590.82×
Maryland33,3930.7×
Oklahoma31,7521.03×
Kentucky28,9390.83×
Alabama28,9320.75×
Utah27,7041.12×
Louisiana27,4090.77×
Nevada26,9711.01×
Connecticut21,7700.78×
Iowa21,3950.94×
Arkansas20,7510.91×
Idaho20,3511.47×
Mississippi14,6190.64×
Nebraska14,1831.02×
New Mexico13,6870.99×
Hawaii12,6131.06×
West Virginia11,2810.88×
Maine10,6391.07×
Montana10,4991.37×
New Hampshire9,7280.89×
Rhode Island7,4100.84×
North Dakota6,4711.14×
South Dakota6,4201×
Washington, District of Columbia5,8710.71×
Alaska5,6290.95×
Wyoming4,8811.19×
Delaware4,7670.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Precious metal audience
BrandAffinityCategory
Elsword16.5×Games
Urban Outfitters1.69×Shopping
3D printing2.04×Technology & Electronics
Hebe4.64×Home & Garden
MK2.06×Music & Radio
Women's empowerment1.8×Politics & Society
N1 road (South Africa)1.66×Travel & Leisure
Northrop Grumman2.48×Business & Career
19 Kids and Counting1.74×Movies & TV
Janitor2.01×Home & Garden
Fast Five2.07×Movies & TV
Eden Lake2.07×Movies & TV
Layne Staley1.58×Music & Radio
Overboard (film)1.91×Movies & TV
Judge Dredd (film)2.77×Movies & TV
Boracay2.12×Travel & Leisure
Brunello Cucinelli1.65×Fashion & Accessoires
Sacred Heart Catholic Church (Dubuque, Iowa)2.41×Politics & Society
Diane Sawyer1.88×Movies & TV
Lebanese cuisine1.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Precious metal audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
PatriotismCONSERVATISM1.58
Quality AwarenessPREMIUM1.54
Career OrientationPOWER1.44
IndividualismJOY1.43
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Precious metal
CountryShare
United States24.0%
United Kingdom5.0%
Vietnam4.1%

See Precious metal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Precious metal have in United States?

Precious metal has an estimated audience of 2,765,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Precious metal fans?

49.1% of Precious metal fans are female, 50.9% are male, with an average age of 43.8 years.

Which brands do Precious metal fans like most?

Precious metal fans show strongest brand affinity for Elsword (16.5×), Urban Outfitters (1.69×), and 3D printing (2.04×) over the country average.

Where do Precious metal fans live in United States?

Precious metal fans in United States are most concentrated in California (reach 323,392), Texas (reach 220,031), and Florida (reach 157,939). These three regions account for the largest share of the active audience.

What other brands do Precious metal fans also like?

Beyond Precious metal itself, the audience over-indexes on Urban Outfitters (1.69×), 3D printing (2.04×), Hebe (4.64×), and MK (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Precious metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.