Pro Bowl Audience in United States

Pro Bowl logo

Pro Bowl has an estimated audience of 3,758,191 people in United States. 26.5% are female, 73.5% are male, average age 34.8. Top regions: Florida, California, Texas. Top brand affinities: Graham Greene (actor), Grover Cleveland, Alaska, Ken Griffey Jr., Roy Wood, Jr..

The average Pro Bowl fan in United States is 34.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Graham Greene (actor), Grover Cleveland, Alaska, with strongest over-indexing on Graham Greene (actor) (13.72× the country average). Demographically, the Pro Bowl audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of Pro Bowl fans

Demographic split for Pro Bowl audience in United States
MetricValue
Female26.5%
Male73.5%
Average age34.8
Estimated audience size3,758,191

Audience persona

The typical Pro Bowl fan in United States is more male, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Graham Greene (actor).

Top regions in United States

Top regions ranked by reach for Pro Bowl in United States
RegionReachAffinity
Florida374,5831.47×
California361,6180.87×
Texas315,4170.98×
New York173,2770.83×
Pennsylvania169,2731.34×
Ohio144,6431.25×
Michigan141,0521.44×
New Jersey127,7871.34×
Illinois122,9130.98×
North Carolina98,9950.88×
Virginia97,8141.07×
Maryland95,2521.47×
Arizona91,1641.19×
Georgia88,1580.76×
Minnesota80,0171.49×
Washington77,8811.03×
Indiana74,8441.09×
Wisconsin74,0091.31×
Massachusetts70,0980.95×
Missouri68,1621.13×
Colorado67,1971.13×
Tennessee55,2700.73×
Alabama51,3750.98×
Louisiana42,5080.88×
South Carolina40,8720.72×
Kansas38,1981.29×
Kentucky38,1150.81×
Connecticut33,5750.89×
Nevada33,3430.92×
Iowa32,2291.04×
Oklahoma28,9500.69×
Oregon27,1760.63×
Utah24,9920.74×
Mississippi21,2300.69×
New Mexico16,6520.88×
Arkansas15,9890.52×
Idaho15,6320.83×
Hawaii15,2980.95×
Nebraska14,9200.79×
West Virginia14,6740.84×
New Hampshire13,8350.93×
Washington, District of Columbia11,9271.06×
Maine11,0100.82×
Rhode Island10,9430.91×
South Dakota10,6651.23×
Delaware10,2920.99×
Montana9,9640.96×
Wyoming9,1541.64×
North Dakota8,4991.1×
Alaska6,3350.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pro Bowl audience
BrandAffinityCategory
Graham Greene (actor)13.72×
Grover Cleveland13.57×Politics & Society
Alaska2.61×Travel & Leisure
Ken Griffey Jr.9.99×Sports
Roy Wood, Jr.13.6×Movies & TV
Fernando Valenzuela9.99×Sports
Julio Cesar Chavez Jr.5.15×Sports
3D printing1.7×Technology & Electronics
Goop3.49×Internet & Social Media
Noodle (Gorillaz)2.31×Music & Radio
Paul Graham (computer programmer)15.02×Technology & Electronics
Les Brown (bandleader)13.25×Music & Radio
Elsword9.99×Games
Grinch2.41×Movies & TV
Wok3.86×Food & Beverages
Governor of Michigan4.31×Politics & Society
Kerang4.02×Travel & Leisure
Monogram2.18×Home & Garden
Captain America (1990 film)2.53×Movies & TV
Shelby Foote7.11×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pro Bowl audience
TraitClusterScore
ExtroversionTHRILL1.35
Risk AppetiteTHRILL1.35
Luxury OrientationPREMIUM1.25
Sports ActivityPOWER1.18
LGBTQ+ IdentityOPEN1.14
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Pro Bowl
CountryShare
United States87.9%
Canada1.9%
Germany1.2%

See Pro Bowl audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Pro Bowl have in United States?

Pro Bowl has an estimated audience of 3,758,191 people in United States, concentrated in Florida and California.

What is the gender split and age of Pro Bowl fans?

26.5% of Pro Bowl fans are female, 73.5% are male, with an average age of 34.8 years.

Which brands do Pro Bowl fans like most?

Pro Bowl fans show strongest brand affinity for Graham Greene (actor) (13.72×), Grover Cleveland (13.57×), and Alaska (2.61×) over the country average.

Where do Pro Bowl fans live in United States?

Pro Bowl fans in United States are most concentrated in Florida (reach 374,583), California (reach 361,618), and Texas (reach 315,417). These three regions account for the largest share of the active audience.

What other brands do Pro Bowl fans also like?

Beyond Pro Bowl itself, the audience over-indexes on Grover Cleveland (13.57×), Alaska (2.61×), Ken Griffey Jr. (9.99×), and Roy Wood, Jr. (13.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pro Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.