Professional sports Audience in United States
Professional sports has an estimated audience of 6,798,788 people in United States. 30.8% are female, 69.2% are male, average age 38.5. Top brand affinities: Lulu 黃路梓茵, Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, Alaska.
Top brand affinities include Lulu 黃路梓茵, Ken Griffey Jr., Graham Greene (actor), with strongest over-indexing on Lulu 黃路梓茵 (7.04× the country average). Demographically, the Professional sports audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Sports · Type: Topic
Demographics of Professional sports fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 38.5 |
| Estimated audience size | 6,798,788 |
Audience persona
The typical Professional sports fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 7.04× | Movies & TV |
| Ken Griffey Jr. | 13.25× | Sports |
| Graham Greene (actor) | 9.99× | |
| Fernando Valenzuela | 15.86× | Sports |
| Alaska | 2.29× | Travel & Leisure |
| Grover Cleveland | 9.71× | Politics & Society |
| Minnesota | 1.76× | Travel & Leisure |
| Urban Outfitters | 1.71× | Shopping |
| Bully (2011 film) | 5.44× | Movies & TV |
| Nebraska | 1.88× | Travel & Leisure |
| Roy Wood, Jr. | 10.3× | Movies & TV |
| Grinch | 2.35× | Movies & TV |
| Julio Cesar Chavez Jr. | 4.29× | Sports |
| Noodle (Gorillaz) | 2.07× | Music & Radio |
| Captain America (1990 film) | 2.53× | Movies & TV |
| Justice | 1.55× | Politics & Society |
| Graham Greene | 3.24× | Literature |
| Chili con carne | 4.22× | Food & Beverages |
| JDSU | 1.59× | Business & Career |
| Grover Washington, Jr. | 13.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.61 |
| Patriotism | CONSERVATISM | 1.46 |
| Extroversion | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| India | 5.2% |
| Italy | 5.2% |
See Professional sports audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Professional sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.