Project HOPE Audience in United States

Project HOPE logo

Project HOPE has an estimated audience of 288,371 people in United States. 67.4% are female, 32.6% are male, average age 47.7. Top regions: California, Florida, Texas. Top brand affinities: Hebe, Zoo Tycoon (series), Collectable, Natural rubber, Jingoism.

The average Project HOPE fan in United States is 47.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hebe, Zoo Tycoon (series), Collectable, with strongest over-indexing on Hebe (7.24× the country average). Demographically, the Project HOPE audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party · Subtype: Charity

Demographics of Project HOPE fans

Demographic split for Project HOPE audience in United States
MetricValue
Female67.4%
Male32.6%
Average age47.7
Estimated audience size288,371

Audience persona

The typical Project HOPE fan in United States is more female, around 47.7 years old, with strong Sustainability tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Project HOPE in United States
RegionReachAffinity
California20,6670.65×
Florida17,3060.89×
Texas14,5200.59×
New York14,1690.88×
Michigan13,7851.83×
Massachusetts10,6321.87×
Virginia10,3861.48×
South Carolina10,1762.35×
Ohio8,4130.95×
New Jersey8,1901.12×
Georgia6,9610.78×
Illinois6,9580.72×
Pennsylvania6,9200.71×
Maryland6,5101.31×
North Carolina6,4720.75×
Missouri6,0361.3×
Washington4,5650.79×
Oklahoma3,9181.22×
Colorado3,9130.86×
Indiana3,8040.72×
Nebraska3,7642.6×
Washington, District of Columbia3,4593.99×
Oregon3,2170.97×
Kansas3,0551.34×
Louisiana2,9480.79×
Alabama2,8320.7×
West Virginia2,6501.97×
Arkansas2,6161.1×
Tennessee2,5100.43×
Minnesota2,1880.53×
Wisconsin2,1340.49×
Connecticut2,0290.7×
Arizona1,9660.33×
Kentucky1,6100.45×
Iowa1,4020.59×
Mississippi1,3790.58×
Rhode Island1,2551.37×
Montana1,1621.45×
Utah1,1350.44×
New Mexico1,0720.74×
Alaska1,0711.74×
Nevada8590.31×
Maine8180.79×
New Hampshire7760.68×
Idaho7280.5×
Vermont5311.05×
Hawaii5020.41×
Delaware3900.49×
North Dakota3850.65×
South Dakota3010.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Project HOPE audience
BrandAffinityCategory
Hebe7.24×Home & Garden
Zoo Tycoon (series)20×Games
Collectable1.54×Kids & Family
Natural rubber1.83×Cars & Mobility
Jingoism1.59×Politics & Society
Parma8.34×Travel & Leisure
Layne Staley4.26×Music & Radio
Stamp collecting3.1×Home & Garden
Kendra Scott1.88×Fashion & Accessoires
Canino16.76×Travel & Leisure
Buying and Selling Real Estate4.2×Home & Garden
Jesse Plemons1.52×Movies & TV
CAC 402.3×Business & Career
Cam Ward1.65×Sports
Home staging2.16×Home & Garden
Necktie2.09×Fashion & Accessoires
Solo climbing2.78×Sports
Jeep Wagoneer2.29×Cars & Mobility
HydraFacial3.18×Beauty & Wellness
Brunello Cucinelli2.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Project HOPE audience
TraitClusterScore
SustainabilityBALANCE2.37
PatriotismCONSERVATISM1.96
Community OrientationOPEN1.68
Need for SecurityCONSERVATISM1.67
SpiritualityBALANCE1.53
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Project HOPE
CountryShare
United States91.3%
Canada1.6%
India1.5%

See Project HOPE audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Project HOPE have in United States?

Project HOPE has an estimated audience of 288,371 people in United States, concentrated in California and Florida.

What is the gender split and age of Project HOPE fans?

67.4% of Project HOPE fans are female, 32.6% are male, with an average age of 47.7 years.

Which brands do Project HOPE fans like most?

Project HOPE fans show strongest brand affinity for Hebe (7.24×), Zoo Tycoon (series) (20×), and Collectable (1.54×) over the country average.

Where do Project HOPE fans live in United States?

Project HOPE fans in United States are most concentrated in California (reach 20,667), Florida (reach 17,306), and Texas (reach 14,520). These three regions account for the largest share of the active audience.

What other brands do Project HOPE fans also like?

Beyond Project HOPE itself, the audience over-indexes on Zoo Tycoon (series) (20×), Collectable (1.54×), Natural rubber (1.83×), and Jingoism (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Project HOPE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.