Pruning Audience in United States

Pruning logo

Pruning has an estimated audience of 1,810,656 people in United States. 40.8% are female, 59.2% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Pillow, MK, ABC 7 Chicago, Hebe, Layne Staley.

The average Pruning fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, MK, ABC 7 Chicago, with strongest over-indexing on Pillow (1.5× the country average). Demographically, the Pruning audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pruning fans

Demographic split for Pruning audience in United States
MetricValue
Female40.8%
Male59.2%
Average age46.4
Estimated audience size1,810,656

Audience persona

The typical Pruning fan in United States is more male, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Pruning in United States
RegionReachAffinity
California266,6291.34×
Texas188,4461.21×
Florida152,4661.24×
New York137,9061.36×
Georgia67,1201.2×
Illinois64,8141.07×
Pennsylvania61,8511.01×
North Carolina61,3531.13×
New Jersey55,9031.21×
Virginia54,8871.24×
Ohio53,0170.95×
Massachusetts49,9631.4×
Michigan46,0690.97×
Washington42,8201.18×
Maryland38,5131.24×
Arizona37,7031.02×
Tennessee33,5530.92×
Indiana32,4570.98×
Missouri27,6280.95×
Alabama26,8231.06×
South Carolina24,8470.91×
Minnesota24,4460.94×
Colorado24,3570.85×
Louisiana24,0931.03×
Wisconsin23,2450.85×
Kentucky21,9450.97×
Oregon21,1521.02×
Connecticut20,2001.11×
Oklahoma19,4250.97×
Nevada16,0480.92×
Utah15,8720.98×
Mississippi14,9161×
Kansas14,7941.04×
Arkansas14,6080.98×
Iowa13,7910.92×
Hawaii9,0101.16×
Nebraska8,6640.95×
Idaho7,7100.85×
New Mexico7,6290.84×
Washington, District of Columbia6,9701.28×
West Virginia6,3010.75×
New Hampshire6,1440.86×
Rhode Island5,7030.99×
Maine5,2190.8×
Delaware4,6960.94×
Montana3,8830.77×
South Dakota3,3820.81×
Alaska2,9080.75×
North Dakota2,8100.76×
Vermont2,2400.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pruning audience
BrandAffinityCategory
Pillow1.5×Home & Garden
MK2.09×Music & Radio
ABC 7 Chicago1.78×Movies & TV
Hebe2.49×Home & Garden
Layne Staley2.32×Music & Radio
Northrop Grumman1.77×Business & Career
WKRN-TV1.57×Movies & TV
Lebanese cuisine1.77×Food & Beverages
Brunello Cucinelli1.74×Fashion & Accessoires
Ezekiel Elliott1.5×Sports
All You Can Eat1.9×Food & Beverages
Final Fantasy VII (Famicom)2.33×Games
Hattiesburg, Mississippi1.62×Travel & Leisure
Chicago Stock Exchange4.56×Business & Career
Enrique Hernández (baseball)2.22×Sports
Shrimp toast3.13×Food & Beverages
Molly Hatchet1.98×Music & Radio
The Haunted1.66×Music & Radio
Hatch, New Mexico2.16×Travel & Leisure
Edmond, Oklahoma1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pruning audience
TraitClusterScore
Need for SecurityCONSERVATISM1.46
Quality AwarenessPREMIUM1.46
Career OrientationPOWER1.3
PatriotismCONSERVATISM1.29
DIY MentalityTHRILL1.27
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Pruning
CountryShare
United States32.0%
Italy9.7%
United Kingdom9.4%

See Pruning audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pruning have in United States?

Pruning has an estimated audience of 1,810,656 people in United States, concentrated in California and Texas.

What is the gender split and age of Pruning fans?

40.8% of Pruning fans are female, 59.2% are male, with an average age of 46.4 years.

Which brands do Pruning fans like most?

Pruning fans show strongest brand affinity for Pillow (1.5×), MK (2.09×), and ABC 7 Chicago (1.78×) over the country average.

Where do Pruning fans live in United States?

Pruning fans in United States are most concentrated in California (reach 266,629), Texas (reach 188,446), and Florida (reach 152,466). These three regions account for the largest share of the active audience.

What other brands do Pruning fans also like?

Beyond Pruning itself, the audience over-indexes on MK (2.09×), ABC 7 Chicago (1.78×), Hebe (2.49×), and Layne Staley (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pruning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.