Edmond, Oklahoma Audience in United States

Edmond, Oklahoma logo

Edmond, Oklahoma has an estimated audience of 546,714 people in United States. 73.7% are female, 26.3% are male, average age 43.6. Top regions: Washington, Oklahoma, California. Top brand affinities: Pro-Ject, Goop, Meals on Wheels, Governor of Michigan, Graham Greene.

The average Edmond, Oklahoma fan in United States is 43.6 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, Oklahoma, California. Top brand affinities include Pro-Ject, Goop, Meals on Wheels, with strongest over-indexing on Pro-Ject (4.3× the country average). Demographically, the Edmond, Oklahoma audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Edmond, Oklahoma fans

Demographic split for Edmond, Oklahoma audience in United States
MetricValue
Female73.7%
Male26.3%
Average age43.6
Estimated audience size546,714

Audience persona

The typical Edmond, Oklahoma fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Edmond, Oklahoma in United States
RegionReachAffinity
Washington116,11110.59×
Oklahoma95,89215.8×
California32,1190.53×
Texas28,1840.6×
Florida15,6290.42×
New York10,6980.35×
Illinois8,2040.45×
Pennsylvania7,7800.42×
North Carolina7,6800.47×
Ohio7,5160.45×
Virginia7,3500.55×
Georgia7,2640.43×
Missouri6,6090.75×
Oregon5,9220.95×
Arizona5,9000.53×
Michigan5,5270.39×
Tennessee5,4890.5×
New Jersey5,1640.37×
Colorado5,1290.6×
Maryland5,1030.54×
Indiana5,0060.5×
Massachusetts4,6740.43×
South Carolina4,2140.51×
Kansas3,8650.9×
Wisconsin3,6620.45×
Louisiana3,4200.49×
Alabama3,4000.45×
Minnesota3,1550.4×
Arkansas2,9810.66×
Kentucky2,9130.43×
Connecticut2,7740.51×
Nevada2,5960.49×
Idaho2,1910.8×
Utah2,1070.43×
Iowa2,1030.47×
Mississippi1,9020.42×
Nebraska1,3300.48×
New Mexico1,2740.46×
New Hampshire1,2370.57×
West Virginia1,0350.41×
Maine9670.49×
Hawaii9590.41×
Montana8780.58×
Alaska8270.71×
Washington, District of Columbia7280.44×
Rhode Island7140.41×
Delaware6520.43×
South Dakota4740.38×
North Dakota4180.37×
Wyoming3770.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edmond, Oklahoma audience
BrandAffinityCategory
Pro-Ject4.3×Music & Radio
Goop4.3×Internet & Social Media
Meals on Wheels4.3×Food & Beverages
Governor of Michigan4.3×Politics & Society
Graham Greene3.45×Literature
JDSU1.67×Business & Career
JDM Cars4.3×Cars & Mobility
Grinch2.13×Movies & TV
Wok3.31×Food & Beverages
Historic site2.13×Arts & Culture
Google Home3.16×Technology & Electronics
Grace Slick4.18×Music & Radio
Fairy godmother3.55×Literature
Hibachi3.63×Food & Beverages
headspace4.3×Health
UK garage2.49×Music & Radio
Stamp collecting2×Home & Garden
Vocal harmony1.82×Music & Radio
Home staging2.11×Home & Garden
Mathcore3.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edmond, Oklahoma audience
TraitClusterScore
Family OrientationCONSERVATISM1.39
Luxury OrientationPREMIUM1.31
Price SensitivityPREMIUM1.2
CreativityOPEN1.19
DIY MentalityTHRILL1.16
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Edmond, Oklahoma
CountryShare
United States95.4%
Germany3.6%
Italy0.2%

See Edmond, Oklahoma audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Edmond, Oklahoma have in United States?

Edmond, Oklahoma has an estimated audience of 546,714 people in United States, concentrated in Washington and Oklahoma.

What is the gender split and age of Edmond, Oklahoma fans?

73.7% of Edmond, Oklahoma fans are female, 26.3% are male, with an average age of 43.6 years.

Which brands do Edmond, Oklahoma fans like most?

Edmond, Oklahoma fans show strongest brand affinity for Pro-Ject (4.3×), Goop (4.3×), and Meals on Wheels (4.3×) over the country average.

Where do Edmond, Oklahoma fans live in United States?

Edmond, Oklahoma fans in United States are most concentrated in Washington (reach 116,111), Oklahoma (reach 95,892), and California (reach 32,119). These three regions account for the largest share of the active audience.

What other brands do Edmond, Oklahoma fans also like?

Beyond Edmond, Oklahoma itself, the audience over-indexes on Goop (4.3×), Meals on Wheels (4.3×), Governor of Michigan (4.3×), and Graham Greene (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmond, Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.