Quarterback Audience in United States

Quarterback logo

Quarterback has an estimated audience of 5,837,140 people in United States. 30.9% are female, 69.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Graham Greene (actor), Alaska, Grover Cleveland, Ken Griffey Jr., Grinch.

The average Quarterback fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Graham Greene (actor), Alaska, Grover Cleveland, with strongest over-indexing on Graham Greene (actor) (11.34× the country average). Demographically, the Quarterback audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Quarterback fans

Demographic split for Quarterback audience in United States
MetricValue
Female30.9%
Male69.1%
Average age39.3
Estimated audience size5,837,140

Audience persona

The typical Quarterback fan in United States is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Graham Greene (actor).

Top regions in United States

Top regions ranked by reach for Quarterback in United States
RegionReachAffinity
California747,9201.17×
Texas643,4671.28×
Florida518,6911.31×
New York339,5561.04×
Pennsylvania267,5551.36×
Georgia264,0261.47×
Illinois232,6871.2×
Ohio180,0281×
North Carolina169,3210.96×
Michigan161,0681.06×
Virginia157,1991.11×
New Jersey143,6590.97×
Arizona118,6491×
Tennessee113,9620.97×
Washington112,9750.96×
Maryland110,7961.1×
Missouri98,5041.05×
Massachusetts94,1820.82×
South Carolina93,6991.07×
Minnesota93,2771.12×
Alabama90,2511.11×
Indiana89,9810.84×
Colorado85,8540.93×
Wisconsin82,5870.94×
Louisiana80,6051.07×
Kentucky64,6420.88×
Oregon61,9160.93×
Oklahoma60,4500.93×
Kansas57,7301.25×
Nevada53,5540.95×
Iowa52,1591.08×
Mississippi52,0501.08×
Connecticut51,0670.87×
Utah44,4000.85×
Arkansas42,3230.88×
Washington, District of Columbia33,0681.88×
Nebraska28,2230.96×
Hawaii26,4711.06×
Idaho25,2510.86×
New Mexico25,0110.85×
West Virginia24,9470.92×
Delaware15,5610.97×
New Hampshire15,4350.67×
Maine14,5420.7×
Rhode Island13,6330.73×
Montana13,2070.82×
South Dakota13,1880.98×
North Dakota12,0991.01×
Alaska7,7960.62×
Vermont6,8090.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quarterback audience
BrandAffinityCategory
Graham Greene (actor)11.34×
Alaska2.78×Travel & Leisure
Grover Cleveland11×Politics & Society
Ken Griffey Jr.8.06×Sports
Grinch3.11×Movies & TV
Captain America (1990 film)3.28×Movies & TV
Roy Wood, Jr.11.24×Movies & TV
Goop3.73×Internet & Social Media
Wok4.54×Food & Beverages
Fernando Valenzuela8.06×Sports
Noodle (Gorillaz)2.27×Music & Radio
Governor of Michigan4.55×Politics & Society
Julio Cesar Chavez Jr.4.4×Sports
South Asian cuisine5.08×Food & Beverages
Nebraska1.51×Travel & Leisure
Kerang3.75×Travel & Leisure
Vocal harmony2.41×Music & Radio
Les Brown (bandleader)11.16×Music & Radio
Guitarist (magazine)6.07×Music & Radio
Paul Graham (computer programmer)12.41×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quarterback audience
TraitClusterScore
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.26
PatriotismCONSERVATISM1.21
Luxury OrientationPREMIUM1.11
Career OrientationPOWER1.08
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Quarterback
CountryShare
United States84.1%
Canada1.8%
Germany1.6%

See Quarterback audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Quarterback have in United States?

Quarterback has an estimated audience of 5,837,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Quarterback fans?

30.9% of Quarterback fans are female, 69.1% are male, with an average age of 39.3 years.

Which brands do Quarterback fans like most?

Quarterback fans show strongest brand affinity for Graham Greene (actor) (11.34×), Alaska (2.78×), and Grover Cleveland (11×) over the country average.

Where do Quarterback fans live in United States?

Quarterback fans in United States are most concentrated in California (reach 747,920), Texas (reach 643,467), and Florida (reach 518,691). These three regions account for the largest share of the active audience.

What other brands do Quarterback fans also like?

Beyond Quarterback itself, the audience over-indexes on Alaska (2.78×), Grover Cleveland (11×), Ken Griffey Jr. (8.06×), and Grinch (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quarterback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.