Quickdraw Audience in United States
Quickdraw has an estimated audience of 499,866 people in United States. 18.8% are female, 81.2% are male, average age 46.9. Top regions: California, Texas, New York. Top brand affinities: nbc chicago, WESH, ABC 7 Chicago, Nebraska, WFTV.
The average Quickdraw fan in United States is 46.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include nbc chicago, WESH, ABC 7 Chicago, with strongest over-indexing on nbc chicago (4.83× the country average). Demographically, the Quickdraw audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Quickdraw fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 46.9 |
| Estimated audience size | 499,866 |
Audience persona
The typical Quickdraw fan in United States is more male, around 46.9 years old, with strong Individualism tendencies and a notable affinity for nbc chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,653 | 0.99× |
| Texas | 53,834 | 1.25× |
| New York | 41,812 | 1.5× |
| Florida | 38,554 | 1.14× |
| Virginia | 20,007 | 1.64× |
| Pennsylvania | 19,358 | 1.15× |
| Georgia | 18,666 | 1.21× |
| Washington | 16,950 | 1.69× |
| North Carolina | 15,510 | 1.03× |
| Illinois | 15,478 | 0.93× |
| Ohio | 14,646 | 0.95× |
| New Jersey | 13,814 | 1.09× |
| Indiana | 10,821 | 1.18× |
| Arizona | 10,363 | 1.02× |
| Colorado | 10,255 | 1.3× |
| Michigan | 9,269 | 0.71× |
| South Carolina | 8,928 | 1.19× |
| Maryland | 8,185 | 0.95× |
| Massachusetts | 7,967 | 0.81× |
| Wisconsin | 7,109 | 0.95× |
| Tennessee | 7,019 | 0.7× |
| Oregon | 6,823 | 1.19× |
| Missouri | 6,749 | 0.84× |
| Utah | 6,269 | 1.4× |
| Alabama | 5,933 | 0.85× |
| Minnesota | 5,456 | 0.76× |
| Kentucky | 5,361 | 0.86× |
| Oklahoma | 5,131 | 0.92× |
| Louisiana | 4,661 | 0.72× |
| Connecticut | 4,597 | 0.92× |
| Nevada | 4,395 | 0.91× |
| Iowa | 4,198 | 1.02× |
| Mississippi | 4,087 | 0.99× |
| Kansas | 3,753 | 0.95× |
| Arkansas | 3,745 | 0.91× |
| Nebraska | 2,765 | 1.1× |
| Idaho | 2,626 | 1.05× |
| New Mexico | 2,410 | 0.96× |
| West Virginia | 1,961 | 0.84× |
| North Dakota | 1,861 | 1.81× |
| Hawaii | 1,605 | 0.75× |
| Montana | 1,506 | 1.09× |
| New Hampshire | 1,383 | 0.7× |
| Maine | 1,348 | 0.75× |
| South Dakota | 1,304 | 1.13× |
| Washington, District of Columbia | 1,154 | 0.77× |
| Rhode Island | 942 | 0.59× |
| Delaware | 856 | 0.62× |
| Wyoming | 743 | 1× |
| Alaska | 635 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 4.83× | Movies & TV |
| WESH | 3.98× | Movies & TV |
| ABC 7 Chicago | 3.06× | Movies & TV |
| Nebraska | 1.7× | Travel & Leisure |
| WFTV | 2.56× | Movies & TV |
| Sailor | 1.85× | Travel & Leisure |
| WESH 2 News | 1.88× | Movies & TV |
| WSVN | 2.5× | Movies & TV |
| ABC TV | 2.73× | Movies & TV |
| Better Off Dead (film) | 2.58× | Movies & TV |
| Grover Cleveland | 1.94× | Politics & Society |
| Iyanla Vanzant | 2.3× | Business & Career |
| Equinix | 1.64× | Business & Career |
| William F. Buckley, Jr. | 2.48× | |
| Roy Wood, Jr. | 1.66× | Movies & TV |
| Apostrophe | 2.6× | Literature |
| Star Trek: Insurrection | 2.6× | Movies & TV |
| Mother Goose | 1.72× | Literature |
| WKMG-TV | 4.33× | Movies & TV |
| John Stuart Mill | 1.67× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.71 |
| DIY Mentality | THRILL | 1.64 |
| Extroversion | THRILL | 1.27 |
| Need for Security | CONSERVATISM | 1.19 |
| Tradition | CONSERVATISM | 1.15 |
| Career Orientation | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.0% |
| Germany | 12.8% |
| Italy | 11.5% |
See Quickdraw audiences in other countries
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Frequently asked questions
How many fans does Quickdraw have in United States?
Quickdraw has an estimated audience of 499,866 people in United States, concentrated in California and Texas.
What is the gender split and age of Quickdraw fans?
18.8% of Quickdraw fans are female, 81.2% are male, with an average age of 46.9 years.
Which brands do Quickdraw fans like most?
Quickdraw fans show strongest brand affinity for nbc chicago (4.83×), WESH (3.98×), and ABC 7 Chicago (3.06×) over the country average.
Where do Quickdraw fans live in United States?
Quickdraw fans in United States are most concentrated in California (reach 54,653), Texas (reach 53,834), and New York (reach 41,812). These three regions account for the largest share of the active audience.
What other brands do Quickdraw fans also like?
Beyond Quickdraw itself, the audience over-indexes on WESH (3.98×), ABC 7 Chicago (3.06×), Nebraska (1.7×), and WFTV (2.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Quickdraw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.