Rascasse Audience Intelligence

Rainn Wilson Audience in United States

A data profile of the people who buy, follow and care about Rainn Wilson in United States — modelled from more than twelve digital signal sources. Rainn Wilson has an estimated audience of 1,442,487 people in United States.

#1224among Actor Actress or TV Star in United States#3707among Person in United States#3040in Movies & TV

The average Rainn Wilson fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jenna Fischer, John Krasinski, Steve Carell, with strongest over-indexing on Jenna Fischer (55.16× the country average).

Demographically, the Rainn Wilson audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rainn Wilson fan in United States is more female, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Jenna Fischer.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rainn Wilson profile in United States.

Audience size
1.4M
in United States
Gender
56.3%♀
43.7% male
Age
34.6
average years
Country rank
#18282
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rainn Wilson fans

56.3% are female, 43.7% are male, average age 34.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Rainn Wilson audience in United States
MetricValue
Female56.3%
Male43.7%
Average age34.6
Estimated audience size1,442,487
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Rainn Wilson audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3921%
40-4916%
50+10%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Rainn Wilson audience comes from United States.

Worldwide audience distribution share by country for Rainn Wilson
CountryShare
United States45.9%
Brazil6.0%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rainn Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Rainn Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.58×
02Utah~20K1.47×
03Washington~40K1.44×
04Idaho~10K1.29×
05Montana~5K1.19×
06Maine~6K1.17×
07Indiana~30K1.13×
08New Hampshire~7K1.13×
09Colorado~30K1.10×
10Alaska~3K1.10×
11Kansas~10K1.09×
12Ohio~50K1.08×
13Wisconsin~20K1.07×
14Vermont~3K1.07×
15Missouri~30K1.06×
16New Mexico~8K1.06×
17Arizona~30K1.05×
18Oklahoma~20K1.05×
19Nebraska~8K1.04×
20Michigan~40K1.03×
21Massachusetts~30K1.03×
22Minnesota~20K1.03×
23Iowa~10K1.03×
24West Virginia~7K1.02×
25North Dakota~3K1.02×
26Kentucky~20K1.00×
27South Dakota~3K1.00×
28Illinois~50K0.99×
29Rhode Island~5K0.98×
30Pennsylvania~50K0.97×
31Arkansas~10K0.97×
32California~200K0.96×
33Connecticut~10K0.96×
34Tennessee~30K0.94×
35Texas~100K0.88×
36North Carolina~40K0.88×
37Virginia~30K0.88×
38New York~70K0.87×
39Maryland~20K0.84×
40Nevada~10K0.84×
41Alabama~20K0.82×
42Delaware~3K0.82×
43New Jersey~30K0.80×
44South Carolina~20K0.79×
45Hawaii~5K0.78×
46Washington, District of Columbia~3K0.78×
47Georgia~40K0.77×
48Florida~80K0.75×
49Mississippi~9K0.72×
50Louisiana~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Rainn Wilson, United States
0.69×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rainn Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rainn Wilson audience
#·InterestCategoryAffinity×
01Angela KinseyMovies & TV74.95×
02Jenna FischerMovies & TV55.16×
03Ed HelmsMovies & TV44.43×
04Eugene MirmanMusic & Radio37.86×
05Lauren LapkusMovies & TV32.13×
06John KrasinskiMovies & TV30.99×
07Craig Robinson (actor)Movies & TV26.04×
08Tim HeideckerMovies & TV25.65×
09Steve CarellMovies & TV24.78×
10Nathan FielderMovies & TV18.54×
11Pete CarrollSports16.04×
12Kristen SchaalMovies & TV14.83×
13Rings (gymnastics)Sports10.56×
14Alison BrieMovies & TV7.06×
15The Office (U.S. TV series)Movies & TV6.75×
16Weather Underground (weather service)Home & Garden6.26×
17Anne HathawayMovies & TV6.00×
18PeacemakerMovies & TV2.22×
19Donald TrumpPolitics & Society1.83×
20SupermanMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rainn Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rainn Wilson audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
Early Adopter MentalityPOWER1.37×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rainn Wilson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.91×
TravellingTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rainn Wilson have in United States?

Rainn Wilson has an estimated audience of 1,442,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rainn Wilson fans?

56.3% of Rainn Wilson fans are female, 43.7% are male, with an average age of 34.6 years.

03

Which brands do Rainn Wilson fans like most?

Rainn Wilson fans show strongest brand affinity for Jenna Fischer (55.16×), John Krasinski (30.99×), and Steve Carell (24.78×) over the country average.

04

Where do Rainn Wilson fans live in United States?

Rainn Wilson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rainn Wilson fans also like?

Beyond Rainn Wilson itself, the audience over-indexes on John Krasinski (30.99×), Steve Carell (24.78×), Ed Helms (44.43×), and Angela Kinsey (74.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rainn Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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