Raven Audience in United States
Raven has an estimated audience of 1,957,819 people in United States. 54.5% are female, 45.5% are male, average age 35.8. Top regions: Maryland, California, Texas. Top brand affinities: Dog breed, 3D printing, Bank account, Winemaking, nbc chicago.
The average Raven fan in United States is 35.8 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include Dog breed, 3D printing, Bank account, with strongest over-indexing on Dog breed (1.66× the country average). Demographically, the Raven audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Raven fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 35.8 |
| Estimated audience size | 1,957,819 |
Audience persona
The typical Raven fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Maryland | 344,225 | 10.23× |
| California | 127,874 | 0.59× |
| Texas | 116,167 | 0.69× |
| Pennsylvania | 108,638 | 1.65× |
| Florida | 97,638 | 0.74× |
| New York | 72,287 | 0.66× |
| Virginia | 71,919 | 1.51× |
| Ohio | 62,094 | 1.03× |
| North Carolina | 55,553 | 0.94× |
| Georgia | 48,130 | 0.8× |
| New Jersey | 42,964 | 0.86× |
| Arizona | 39,559 | 0.99× |
| Illinois | 36,952 | 0.57× |
| Michigan | 31,838 | 0.62× |
| Tennessee | 30,636 | 0.78× |
| South Carolina | 30,569 | 1.04× |
| Kentucky | 28,037 | 1.14× |
| Indiana | 25,404 | 0.71× |
| Massachusetts | 25,216 | 0.65× |
| Alabama | 24,733 | 0.9× |
| Missouri | 21,542 | 0.68× |
| Colorado | 21,176 | 0.69× |
| Washington | 19,742 | 0.5× |
| Wisconsin | 17,458 | 0.59× |
| Washington, District of Columbia | 16,631 | 2.83× |
| Delaware | 15,489 | 2.87× |
| Louisiana | 15,361 | 0.61× |
| West Virginia | 14,310 | 1.57× |
| Mississippi | 14,000 | 0.87× |
| Minnesota | 13,533 | 0.48× |
| Connecticut | 13,090 | 0.67× |
| Nevada | 12,778 | 0.67× |
| Kansas | 11,417 | 0.74× |
| Iowa | 11,224 | 0.7× |
| Oklahoma | 10,582 | 0.49× |
| Arkansas | 10,006 | 0.62× |
| Oregon | 8,942 | 0.4× |
| Utah | 8,351 | 0.48× |
| New Mexico | 6,752 | 0.69× |
| Nebraska | 6,080 | 0.62× |
| Hawaii | 5,182 | 0.62× |
| Idaho | 4,847 | 0.49× |
| New Hampshire | 4,032 | 0.52× |
| Maine | 3,905 | 0.56× |
| Rhode Island | 3,748 | 0.6× |
| Alaska | 3,186 | 0.76× |
| Montana | 2,874 | 0.53× |
| South Dakota | 2,392 | 0.53× |
| Vermont | 1,924 | 0.56× |
| North Dakota | 1,894 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.66× | Pets & Animals |
| 3D printing | 2.18× | Technology & Electronics |
| Bank account | 1.53× | Business & Career |
| Winemaking | 2.19× | Food & Beverages |
| nbc chicago | 1.81× | Movies & TV |
| Paul Dano | 1.5× | Movies & TV |
| Enfamil | 1.85× | Kids & Family |
| Temple Grandin | 2× | Literature |
| Temple Grandin | 1.86× | Literature |
| Nasal cavity | 1.54× | Health |
| Ayrton Senna | 1.81× | Sports |
| Springfield, Illinois | 1.89× | Travel & Leisure |
| Ural Mountains | 2.13× | Travel & Leisure |
| Ironmongery | 1.57× | Home & Garden |
| Cadena SER | 2.04× | Music & Radio |
| Cachorros | 1.58× | Pets & Animals |
| The Finder (U.S. TV series) | 2.72× | Movies & TV |
| Pendleton, Oregon | 1.92× | Travel & Leisure |
| Cachorros | 1.55× | Pets & Animals |
| Artillery | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.57 |
| Individualism | JOY | 1.36 |
| Early Adopter Mentality | POWER | 1.34 |
| Mindfulness | BALANCE | 1.26 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| United Kingdom | 7.9% |
| Canada | 5.0% |
See Raven audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Raven have in United States?
Raven has an estimated audience of 1,957,819 people in United States, concentrated in Maryland and California.
What is the gender split and age of Raven fans?
54.5% of Raven fans are female, 45.5% are male, with an average age of 35.8 years.
Which brands do Raven fans like most?
Raven fans show strongest brand affinity for Dog breed (1.66×), 3D printing (2.18×), and Bank account (1.53×) over the country average.
Where do Raven fans live in United States?
Raven fans in United States are most concentrated in Maryland (reach 344,225), California (reach 127,874), and Texas (reach 116,167). These three regions account for the largest share of the active audience.
What other brands do Raven fans also like?
Beyond Raven itself, the audience over-indexes on 3D printing (2.18×), Bank account (1.53×), Winemaking (2.19×), and nbc chicago (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Raven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.