Récord Audience in United States
Récord has an estimated audience of 1,026,619 people in United States. 38.3% are female, 61.7% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Ellen Burstyn, Leprechaun, John Frusciante, WAOW, Colorado River.
The average Récord fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ellen Burstyn, Leprechaun, John Frusciante, with strongest over-indexing on Ellen Burstyn (2.95× the country average). Demographically, the Récord audience skews more male with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Récord fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 39.3 |
| Estimated audience size | 1,026,619 |
Audience persona
The typical Récord fan in United States is more male, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Ellen Burstyn.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 156,626 | 1.39× |
| Texas | 126,688 | 1.44× |
| Florida | 73,005 | 1.05× |
| New York | 64,566 | 1.13× |
| Illinois | 38,665 | 1.13× |
| North Carolina | 34,687 | 1.12× |
| Georgia | 33,437 | 1.06× |
| Pennsylvania | 31,542 | 0.91× |
| Ohio | 31,378 | 0.99× |
| Michigan | 27,627 | 1.03× |
| New Jersey | 26,962 | 1.03× |
| Virginia | 23,675 | 0.95× |
| Arizona | 23,490 | 1.12× |
| Massachusetts | 22,808 | 1.13× |
| Washington | 21,523 | 1.05× |
| Tennessee | 21,384 | 1.04× |
| Indiana | 19,239 | 1.03× |
| Colorado | 17,832 | 1.1× |
| Nevada | 16,303 | 1.64× |
| Maryland | 15,610 | 0.88× |
| South Carolina | 15,500 | 1× |
| Missouri | 15,262 | 0.92× |
| Oklahoma | 14,363 | 1.26× |
| Oregon | 14,150 | 1.2× |
| Minnesota | 13,988 | 0.95× |
| Louisiana | 13,549 | 1.02× |
| Wisconsin | 13,308 | 0.86× |
| Kentucky | 13,252 | 1.03× |
| Alabama | 12,829 | 0.89× |
| Connecticut | 10,650 | 1.03× |
| Utah | 9,546 | 1.04× |
| Mississippi | 9,248 | 1.09× |
| Arkansas | 9,061 | 1.07× |
| Kansas | 8,090 | 1× |
| Iowa | 7,375 | 0.87× |
| New Mexico | 5,523 | 1.07× |
| Idaho | 4,971 | 0.97× |
| Nebraska | 4,563 | 0.89× |
| West Virginia | 4,443 | 0.93× |
| Hawaii | 3,476 | 0.79× |
| Rhode Island | 3,293 | 1.01× |
| Washington, District of Columbia | 3,216 | 1.04× |
| New Hampshire | 3,184 | 0.79× |
| Delaware | 3,003 | 1.06× |
| Maine | 2,791 | 0.76× |
| Alaska | 2,476 | 1.13× |
| Montana | 2,338 | 0.82× |
| North Dakota | 1,663 | 0.79× |
| South Dakota | 1,530 | 0.64× |
| Vermont | 1,423 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ellen Burstyn | 2.95× | Movies & TV |
| Leprechaun | 2.7× | Literature |
| John Frusciante | 3.1× | Music & Radio |
| WAOW | 4.41× | Movies & TV |
| Colorado River | 1.55× | Travel & Leisure |
| Portia de Rossi | 1.67× | Movies & TV |
| Ash vs Evil Dead | 2.27× | Movies & TV |
| Stealing Beauty | 2.65× | Movies & TV |
| New York Harbor | 1.7× | Travel & Leisure |
| Lion of Judah | 1.94× | |
| Ohio State Buckeyes women's basketball | 1.52× | Sports |
| iPEC Coaching | 2.39× | Business & Career |
| Italian Riviera | 1.76× | Travel & Leisure |
| The Specials | 3.01× | Music & Radio |
| TripIt | 1.84× | Travel & Leisure |
| Laura Lee | 1.95× | Beauty & Wellness |
| Roaming | 1.51× | Technology & Electronics |
| Tus, Iran | 1.91× | Travel & Leisure |
| JR Aquino | 1.78× | |
| GrabCAD | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| Early Adopter Mentality | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Urban Lifestyle | OPEN | 1.25 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 57.2% |
| Mexico | 25.9% |
| United States | 11.7% |
See Récord audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does Récord have in United States?
Récord has an estimated audience of 1,026,619 people in United States, concentrated in California and Texas.
What is the gender split and age of Récord fans?
38.3% of Récord fans are female, 61.7% are male, with an average age of 39.3 years.
Which brands do Récord fans like most?
Récord fans show strongest brand affinity for Ellen Burstyn (2.95×), Leprechaun (2.7×), and John Frusciante (3.1×) over the country average.
Where do Récord fans live in United States?
Récord fans in United States are most concentrated in California (reach 156,626), Texas (reach 126,688), and Florida (reach 73,005). These three regions account for the largest share of the active audience.
What other brands do Récord fans also like?
Beyond Récord itself, the audience over-indexes on Leprechaun (2.7×), John Frusciante (3.1×), WAOW (4.41×), and Colorado River (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Récord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.