Rascasse Audience Intelligence

Récord Audience in United States

A data profile of the people who buy, follow and care about Récord in United States — modelled from more than twelve digital signal sources. Récord has an estimated audience of 100,186 people in United States.

#2766among Website / Newspaper / Magazine in United States#8354in Sports

The average Récord fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rip Curl, Moto Guzzi, Piaggio, with strongest over-indexing on Rip Curl (3.18× the country average).

Demographically, the Récord audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.

The typical Récord fan in United States is more male, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Rip Curl.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Récord profile in United States.

Audience size
100K
in United States
Gender
38.3%♀
61.7% male
Age
39.3
average years
Country rank
#78036
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Récord

38.3% are female, 61.7% are male, average age 39.3.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Récord audience in United States
MetricValue
Female38.3%
Male61.7%
Average age39.3
Estimated audience size100,186
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Récord audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Récord audience comes from United States.

Worldwide audience distribution share by country for Récord
CountryShare
Switzerland55.6%
Mexico20.9%
Germany19.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Récord audience in United States is strongest.

Fig. 05

Top regions by affinity

Récord fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2K1.31×
02Nevada<1K1.30×
03California~3K1.26×
04Oklahoma<1K1.26×
05Alaska<1K1.20×
06Oregon<1K1.13×
07North Carolina<1K1.11×
08Connecticut<1K1.11×
09Arizona<1K1.09×
10Massachusetts<1K1.09×
11Mississippi<1K1.09×
12Arkansas<1K1.09×
13New Mexico<1K1.09×
14Illinois<1K1.07×
15Colorado<1K1.07×
16Louisiana<1K1.07×
17Delaware<1K1.07×
18Kentucky<1K1.04×
19Kansas<1K1.04×
20Tennessee<1K1.03×
21New York~1K1.02×
22Indiana<1K1.02×
23Utah<1K1.02×
24Georgia<1K1.01×
25New Jersey<1K1.01×
26Rhode Island<1K1.01×
27South Carolina<1K1.00×
28Ohio<1K0.99×
29Michigan<1K0.99×
30Washington<1K0.99×
31Idaho<1K0.99×
32Florida~1K0.98×
33West Virginia<1K0.96×
34Missouri<1K0.95×
35Washington, District of Columbia<1K0.95×
36Nebraska<1K0.94×
37Alabama<1K0.93×
38Virginia<1K0.92×
39Minnesota<1K0.92×
40Pennsylvania<1K0.91×
41Maryland<1K0.89×
42Iowa<1K0.89×
43Montana<1K0.89×
44Wisconsin<1K0.88×
45North Dakota<1K0.88×
46Vermont<1K0.85×
47Maine<1K0.84×
48Hawaii<1K0.83×
49New Hampshire<1K0.81×
50South Dakota<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Récord, United States
0.79×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Récord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Récord audience
#·InterestCategoryAffinity×
01Rip CurlFashion & Accessoires3.18×
02PiaggioCars & Mobility2.86×
03Moto GuzziCars & Mobility2.71×
04Wizz AirTravel & Leisure2.46×
05Irina ShaykFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Récord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Récord audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.14×
PatriotismCONSERVATISM1.14×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Récord audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Family OrientationCONSERVATISM0.93×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Récord have in United States?

Récord has an estimated audience of 100,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Récord fans?

38.3% of Récord fans are female, 61.7% are male, with an average age of 39.3 years.

03

Which brands do Récord fans like most?

Récord fans show strongest brand affinity for Rip Curl (3.18×), Moto Guzzi (2.71×), and Piaggio (2.86×) over the country average.

04

Where do Récord fans live in United States?

Récord fans in United States are most concentrated in California (reach ~3K), Texas (reach ~2K), and Florida (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Récord fans also like?

Beyond Récord itself, the audience over-indexes on Moto Guzzi (2.71×), Piaggio (2.86×), Irina Shayk (1.53×), and Wizz Air (2.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Récord audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Récord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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