Refrigerant Audience in United States

Refrigerant logo

Refrigerant has an estimated audience of 740,591 people in United States. 32.1% are female, 67.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Iration, Tipsy Elves, Kemper Amps, Israel, Layne Staley.

The average Refrigerant fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Iration, Tipsy Elves, Kemper Amps, with strongest over-indexing on Iration (46.35× the country average). Demographically, the Refrigerant audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Refrigerant fans

Demographic split for Refrigerant audience in United States
MetricValue
Female32.1%
Male67.9%
Average age42.9
Estimated audience size740,591

Audience persona

The typical Refrigerant fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Iration.

Top regions in United States

Top regions ranked by reach for Refrigerant in United States
RegionReachAffinity
California96,7211.19×
Texas70,5111.11×
Florida51,8851.03×
New York38,2820.93×
Pennsylvania25,0461×
Georgia24,6471.08×
Illinois24,6101×
Ohio23,7431.04×
North Carolina23,4611.05×
Michigan19,5091.01×
Virginia18,8971.05×
Arizona17,1781.14×
New Jersey16,4370.87×
Washington16,4281.11×
Tennessee15,0041.01×
Massachusetts13,2660.91×
Maryland12,8761.01×
Indiana12,7780.94×
Missouri12,0471.01×
Colorado11,4790.98×
South Carolina11,3881.02×
Wisconsin11,2071.01×
Minnesota10,3360.97×
Louisiana10,3101.08×
Alabama10,2150.99×
Oregon9,4971.12×
Oklahoma9,4561.15×
Kentucky9,4131.01×
Utah7,8731.19×
Nevada7,4001.03×
Arkansas7,0621.16×
Connecticut6,6830.9×
Iowa6,3601.04×
Kansas6,2521.07×
Mississippi5,6200.92×
Idaho3,9181.06×
Nebraska3,5660.96×
Hawaii3,4061.07×
New Mexico3,2640.88×
Maine3,1641.19×
West Virginia2,8040.81×
New Hampshire2,4560.84×
Washington, District of Columbia2,0620.93×
Rhode Island2,0210.86×
Montana1,9670.96×
Alaska1,7291.09×
Delaware1,6630.81×
South Dakota1,4120.82×
North Dakota1,3870.91×
Vermont1,1370.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Refrigerant audience
BrandAffinityCategory
Iration46.35×Music & Radio
Tipsy Elves20×Shopping
Kemper Amps43.17×Music & Radio
Israel3×Travel & Leisure
Layne Staley7.87×Music & Radio
Young Guns (band)11.34×Music & Radio
Stamp collecting5.11×Home & Garden
Infiniti QX5617.06×Cars & Mobility
Jesse Plemons3.07×Movies & TV
Staycation2.79×Home & Garden
Yé-yé30.24×Music & Radio
Nebraska Cornhuskers football2.93×Sports
La Opinión5.22×News
JDSU2.16×Business & Career
WESH3.22×Movies & TV
Wikia2.22×Internet & Social Media
N1 road (South Africa)2.65×Travel & Leisure
NBC10 Philadelphia5.53×Movies & TV
Urban horticulture2.26×Home & Garden
Home staging3.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Refrigerant audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Need for SecurityCONSERVATISM1.96
Price SensitivityPREMIUM1.83
Quality AwarenessPREMIUM1.76
Career OrientationPOWER1.61
Convenience OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Refrigerant
CountryShare
United States27.7%
Germany7.7%
Italy6.6%

See Refrigerant audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Refrigerant have in United States?

Refrigerant has an estimated audience of 740,591 people in United States, concentrated in California and Texas.

What is the gender split and age of Refrigerant fans?

32.1% of Refrigerant fans are female, 67.9% are male, with an average age of 42.9 years.

Which brands do Refrigerant fans like most?

Refrigerant fans show strongest brand affinity for Iration (46.35×), Tipsy Elves (20×), and Kemper Amps (43.17×) over the country average.

Where do Refrigerant fans live in United States?

Refrigerant fans in United States are most concentrated in California (reach 96,721), Texas (reach 70,511), and Florida (reach 51,885). These three regions account for the largest share of the active audience.

What other brands do Refrigerant fans also like?

Beyond Refrigerant itself, the audience over-indexes on Tipsy Elves (20×), Kemper Amps (43.17×), Israel (3×), and Layne Staley (7.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Refrigerant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.