NBC10 Philadelphia Audience in United States

NBC10 Philadelphia logo

NBC10 Philadelphia has an estimated audience of 1,022,379 people in United States. 58.6% are female, 41.4% are male, average age 42.8. Top regions: Pennsylvania, New Jersey, Delaware. Top brand affinities: Google Wallet, Product design, Pro-Ject, UK garage, Alaska.

The average NBC10 Philadelphia fan in United States is 42.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Delaware. Top brand affinities include Google Wallet, Product design, Pro-Ject, with strongest over-indexing on Google Wallet (17.57× the country average). Demographically, the NBC10 Philadelphia audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of NBC10 Philadelphia fans

Demographic split for NBC10 Philadelphia audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.8
Estimated audience size1,022,379

Audience persona

The typical NBC10 Philadelphia fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for NBC10 Philadelphia in United States
RegionReachAffinity
Pennsylvania469,25213.63×
New Jersey152,4295.86×
Delaware43,81215.53×
Florida32,3180.47×
New York17,6110.31×
Maryland15,9430.91×
Virginia9,0340.36×
North Carolina8,8830.29×
Nevada8,0520.81×
California7,8780.07×
Texas5,4770.06×
Massachusetts4,5450.23×
South Carolina4,1840.27×
Arizona4,1620.2×
Georgia3,8770.12×
Oregon3,4850.3×
Ohio2,8310.09×
Alaska2,7521.26×
Illinois2,7310.08×
Maine2,5210.69×
Tennessee2,5020.12×
Washington, District of Columbia2,4820.81×
Michigan2,2310.08×
Louisiana2,0790.16×
Mississippi2,0040.24×
Arkansas1,7800.21×
Connecticut1,7770.17×
Oklahoma1,7410.15×
Missouri1,7270.1×
Kentucky1,7140.13×
Alabama1,6590.12×
Indiana1,6560.09×
West Virginia1,6540.35×
Colorado1,6090.1×
Hawaii1,6050.37×
Kansas1,5280.19×
Idaho1,5280.3×
Iowa1,4510.17×
Montana1,4390.51×
Washington1,4120.07×
Vermont1,4030.78×
Wisconsin1,4020.09×
North Dakota1,3830.66×
New Hampshire1,3630.34×
Nebraska1,3350.26×
New Mexico1,3280.26×
Rhode Island1,3160.4×
Utah1,2990.14×
Minnesota1,2520.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC10 Philadelphia audience
BrandAffinityCategory
Google Wallet17.57×Technology & Electronics
Product design3.98×Business & Career
Pro-Ject6.99×Music & Radio
UK garage8.29×Music & Radio
Alaska1.6×Travel & Leisure
Historic site3.76×Arts & Culture
Hasan Minhaj9.16×Movies & TV
Noodle (Gorillaz)2.7×Music & Radio
JDSU2.18×Business & Career
Electrolyte2.93×Health
headspace5.71×Health
Home staging2.9×Home & Garden
Fairy godmother3.81×Literature
Kodansha12.09×Literature
Captain America (1990 film)2.14×Movies & TV
Staycation1.53×Home & Garden
Girolando cattle12.19×Pets & Animals
Jersey (fabric)9.17×Fashion & Accessoires
Corona (band)2.45×Music & Radio
Monogram1.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC10 Philadelphia audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Luxury OrientationPREMIUM1.42
Early Adopter MentalityPOWER1.31
Risk AppetiteTHRILL1.21
DIY MentalityTHRILL1.13
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for NBC10 Philadelphia
CountryShare
United States99.4%
China0.1%
United Kingdom0.0%

See NBC10 Philadelphia audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NBC10 Philadelphia have in United States?

NBC10 Philadelphia has an estimated audience of 1,022,379 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of NBC10 Philadelphia fans?

58.6% of NBC10 Philadelphia fans are female, 41.4% are male, with an average age of 42.8 years.

Which brands do NBC10 Philadelphia fans like most?

NBC10 Philadelphia fans show strongest brand affinity for Google Wallet (17.57×), Product design (3.98×), and Pro-Ject (6.99×) over the country average.

Where do NBC10 Philadelphia fans live in United States?

NBC10 Philadelphia fans in United States are most concentrated in Pennsylvania (reach 469,252), New Jersey (reach 152,429), and Delaware (reach 43,812). These three regions account for the largest share of the active audience.

What other brands do NBC10 Philadelphia fans also like?

Beyond NBC10 Philadelphia itself, the audience over-indexes on Product design (3.98×), Pro-Ject (6.99×), UK garage (8.29×), and Alaska (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC10 Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.