Retailers' cooperative Audience in United States
Retailers' cooperative has an estimated audience of 1,299,855 people in United States. 51.3% are female, 48.7% are male, average age 46.1. Top brand affinities: Dyango, Google Analytics, Unique Gifts, Google Wallet, CAC 40.
Top brand affinities include Dyango, Google Analytics, Unique Gifts, with strongest over-indexing on Dyango (33.77× the country average). Demographically, the Retailers' cooperative audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Retailers' cooperative fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 46.1 |
| Estimated audience size | 1,299,855 |
Audience persona
The typical Retailers' cooperative fan in United States is balanced, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Dyango.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dyango | 33.77× | Music & Radio |
| Google Analytics | 3.43× | Internet & Social Media |
| Unique Gifts | 1.51× | Shopping |
| Google Wallet | 4.02× | Technology & Electronics |
| CAC 40 | 1.64× | Business & Career |
| Graham Greene (actor) | 1.89× | |
| Eden Lake | 2.47× | Movies & TV |
| JTV (Indonesia) | 1.58× | |
| Ezekiel Elliott | 2.17× | Sports |
| Mackenzie Foy | 1.98× | Fashion & Accessoires |
| Eli Lilly | 1.92× | Health |
| All You Can Eat | 2.57× | Food & Beverages |
| WKRN-TV | 1.62× | Movies & TV |
| Ichiro Suzuki | 2.57× | Sports |
| New Era (Namibia) | 1.92× | News |
| Enrique Hernández (baseball) | 3.08× | Sports |
| Food quality | 2.78× | Food & Beverages |
| Ludo (board game) | 2.2× | Games |
| Erie County, New York | 1.87× | Travel & Leisure |
| Geothermal heating | 1.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.87 |
| Quality Awareness | PREMIUM | 2.48 |
| Family Orientation | CONSERVATISM | 1.65 |
| Community Orientation | OPEN | 1.47 |
| Individualism | JOY | 1.43 |
| Need for Security | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.6% |
| France | 11.9% |
| Canada | 6.5% |
See Retailers' cooperative audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Retailers' cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.