Rilo Kiley Audience in United States
Rilo Kiley has an estimated audience of 357,873 people in United States. 45.1% are female, 54.9% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: Steampunk, Israel, Stay at Home Mum, Home construction, Dog breed.
The average Rilo Kiley fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Steampunk, Israel, Stay at Home Mum, with strongest over-indexing on Steampunk (11.16× the country average). Demographically, the Rilo Kiley audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Rilo Kiley fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 42.1 |
| Estimated audience size | 357,873 |
Audience persona
The typical Rilo Kiley fan in United States is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,992 | 1.52× |
| New York | 26,621 | 1.33× |
| Texas | 19,137 | 0.62× |
| Pennsylvania | 16,520 | 1.37× |
| Florida | 12,886 | 0.53× |
| Illinois | 12,607 | 1.06× |
| Washington | 12,575 | 1.75× |
| Colorado | 10,534 | 1.87× |
| Massachusetts | 10,440 | 1.48× |
| North Carolina | 10,324 | 0.96× |
| Oregon | 10,240 | 2.5× |
| Ohio | 9,313 | 0.84× |
| New Jersey | 8,571 | 0.94× |
| Georgia | 8,350 | 0.76× |
| Virginia | 8,184 | 0.94× |
| Minnesota | 7,977 | 1.56× |
| Tennessee | 7,350 | 1.02× |
| Michigan | 7,204 | 0.77× |
| Missouri | 5,459 | 0.95× |
| Maryland | 5,399 | 0.88× |
| Wisconsin | 4,817 | 0.89× |
| Indiana | 4,697 | 0.72× |
| Kentucky | 4,237 | 0.94× |
| Connecticut | 4,115 | 1.15× |
| Utah | 4,082 | 1.27× |
| Nebraska | 3,487 | 1.94× |
| South Carolina | 3,462 | 0.64× |
| Arizona | 2,753 | 0.38× |
| Louisiana | 2,713 | 0.59× |
| Kansas | 2,497 | 0.89× |
| Nevada | 2,459 | 0.71× |
| Washington, District of Columbia | 2,425 | 2.25× |
| Iowa | 2,330 | 0.79× |
| Oklahoma | 2,165 | 0.54× |
| Idaho | 2,027 | 1.13× |
| New Mexico | 1,966 | 1.1× |
| Arkansas | 1,567 | 0.53× |
| Maine | 1,544 | 1.2× |
| Alabama | 1,460 | 0.29× |
| Rhode Island | 1,453 | 1.28× |
| New Hampshire | 1,428 | 1.01× |
| Mississippi | 1,064 | 0.36× |
| Vermont | 977 | 1.55× |
| West Virginia | 901 | 0.54× |
| Montana | 804 | 0.81× |
| Hawaii | 693 | 0.45× |
| Delaware | 626 | 0.63× |
| Wyoming | 580 | 1.09× |
| North Dakota | 483 | 0.66× |
| South Dakota | 476 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 11.16× | Fashion & Accessoires |
| Israel | 3.24× | Travel & Leisure |
| Stay at Home Mum | 20.35× | Kids & Family |
| Home construction | 2.01× | Home & Garden |
| Dog breed | 1.54× | Pets & Animals |
| Elsword | 20× | Games |
| John Havlicek | 18.86× | Sports |
| Guy Fieri | 4.2× | Movies & TV |
| Gungor | 45.11× | Music & Radio |
| REC TEC Grills | 20.07× | Sports |
| Winemaking | 4.57× | Food & Beverages |
| Home equity | 1.92× | Home & Garden |
| Yahoo Sports Fantasy | 6.38× | |
| JibJab | 5.03× | Internet & Social Media |
| Hugh Howey | 27.03× | Literature |
| Corona (band) | 4.59× | Music & Radio |
| Natural rubber | 1.5× | Cars & Mobility |
| Home staging | 3.76× | Home & Garden |
| Home Delivery | 2.17× | Food & Beverages |
| Stroud | 24.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.85 |
| LGBTQ+ Identity | OPEN | 1.98 |
| Risk Appetite | THRILL | 1.68 |
| Tradition | CONSERVATISM | 1.68 |
| Design Affinity | PREMIUM | 1.55 |
| Extroversion | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.1% |
| United Kingdom | 4.5% |
| Canada | 3.3% |
See Rilo Kiley audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Rilo Kiley have in United States?
Rilo Kiley has an estimated audience of 357,873 people in United States, concentrated in California and New York.
What is the gender split and age of Rilo Kiley fans?
45.1% of Rilo Kiley fans are female, 54.9% are male, with an average age of 42.1 years.
Which brands do Rilo Kiley fans like most?
Rilo Kiley fans show strongest brand affinity for Steampunk (11.16×), Israel (3.24×), and Stay at Home Mum (20.35×) over the country average.
Where do Rilo Kiley fans live in United States?
Rilo Kiley fans in United States are most concentrated in California (reach 59,992), New York (reach 26,621), and Texas (reach 19,137). These three regions account for the largest share of the active audience.
What other brands do Rilo Kiley fans also like?
Beyond Rilo Kiley itself, the audience over-indexes on Israel (3.24×), Stay at Home Mum (20.35×), Home construction (2.01×), and Dog breed (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rilo Kiley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.