Stay at Home Mum Audience in United States
Stay at Home Mum has an estimated audience of 425,426 people in United States. 70.3% are female, 29.7% are male, average age 32.7. Top regions: Louisiana, Alabama, Tennessee. Top brand affinities: Natural rubber, Product design, Voter registration, Saving, Dog breed.
The average Stay at Home Mum fan in United States is 32.7 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Alabama, Tennessee. Top brand affinities include Natural rubber, Product design, Voter registration, with strongest over-indexing on Natural rubber (13.48× the country average). Demographically, the Stay at Home Mum audience skews more female with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Stay at Home Mum fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 32.7 |
| Estimated audience size | 425,426 |
Audience persona
The typical Stay at Home Mum fan in United States is more female, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 9,418 | 1.72× |
| Alabama | 8,767 | 1.48× |
| Tennessee | 8,352 | 0.98× |
| South Carolina | 8,292 | 1.3× |
| Indiana | 8,079 | 1.04× |
| Missouri | 7,824 | 1.14× |
| Florida | 7,764 | 0.27× |
| Texas | 7,720 | 0.21× |
| North Carolina | 7,512 | 0.59× |
| Ohio | 7,482 | 0.57× |
| Georgia | 7,451 | 0.57× |
| Michigan | 7,448 | 0.67× |
| California | 7,138 | 0.15× |
| Arizona | 7,135 | 0.82× |
| Pennsylvania | 7,103 | 0.5× |
| Nevada | 6,996 | 1.7× |
| Maine | 6,953 | 4.56× |
| Oregon | 6,906 | 1.42× |
| Utah | 6,865 | 1.8× |
| Virginia | 6,821 | 0.66× |
| Maryland | 6,787 | 0.93× |
| New Jersey | 6,770 | 0.63× |
| Illinois | 6,662 | 0.47× |
| Minnesota | 6,619 | 1.09× |
| New York | 6,571 | 0.28× |
| Massachusetts | 6,551 | 0.78× |
| Washington | 6,395 | 0.75× |
| Colorado | 6,377 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 13.48× | Cars & Mobility |
| Product design | 9.82× | Business & Career |
| Voter registration | 20× | Politics & Society |
| Saving | 5.76× | Business & Career |
| Dog breed | 1.78× | Pets & Animals |
| Cam Ward | 5.14× | Sports |
| Collectable | 1.6× | Kids & Family |
| Halsey, Oregon | 7.35× | Travel & Leisure |
| JDSU | 2.6× | Business & Career |
| Electrolyte | 3.83× | Health |
| Jesse Plemons | 2.68× | Movies & TV |
| Elsword | 12.51× | Games |
| Nebraska Cornhuskers football | 2.59× | Sports |
| Historic site | 3.03× | Arts & Culture |
| Jesus Daily | 17.95× | Politics & Society |
| Wikia | 2.23× | Internet & Social Media |
| Kento Yamazaki | 6.88× | Movies & TV |
| Kendra Scott | 1.79× | Fashion & Accessoires |
| Stamp collecting | 2.79× | Home & Garden |
| UK garage | 3.17× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.37 |
| Community Orientation | OPEN | 2.62 |
| Pet Ownership | JOY | 2.06 |
| Design Affinity | PREMIUM | 1.61 |
| Travelling | THRILL | 1.43 |
| Price Sensitivity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 40.0% |
| United States | 23.8% |
| United Kingdom | 12.9% |
See Stay at Home Mum audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Stay at Home Mum have in United States?
Stay at Home Mum has an estimated audience of 425,426 people in United States, concentrated in Louisiana and Alabama.
What is the gender split and age of Stay at Home Mum fans?
70.3% of Stay at Home Mum fans are female, 29.7% are male, with an average age of 32.7 years.
Which brands do Stay at Home Mum fans like most?
Stay at Home Mum fans show strongest brand affinity for Natural rubber (13.48×), Product design (9.82×), and Voter registration (20×) over the country average.
Where do Stay at Home Mum fans live in United States?
Stay at Home Mum fans in United States are most concentrated in Louisiana (reach 9,418), Alabama (reach 8,767), and Tennessee (reach 8,352). These three regions account for the largest share of the active audience.
What other brands do Stay at Home Mum fans also like?
Beyond Stay at Home Mum itself, the audience over-indexes on Product design (9.82×), Voter registration (20×), Saving (5.76×), and Dog breed (1.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Stay at Home Mum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.