ROTC Audience in United States
ROTC has an estimated audience of 345,144 people in United States. 49.2% are female, 50.8% are male, average age 36.1. Top brand affinities: Urban Outfitters, Nationality, La Opinión, nbc chicago, Laneige.
Top brand affinities include Urban Outfitters, Nationality, La Opinión, with strongest over-indexing on Urban Outfitters (9.64× the country average). Demographically, the ROTC audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Type: NGO / Political Party
Demographics of ROTC fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 36.1 |
| Estimated audience size | 345,144 |
Audience persona
The typical ROTC fan in United States is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 9.64× | Shopping |
| Nationality | 4.91× | Politics & Society |
| La Opinión | 12.12× | News |
| nbc chicago | 7.76× | Movies & TV |
| Laneige | 5.8× | Beauty & Wellness |
| Penn & Teller | 7.11× | Movies & TV |
| edureka | 23.53× | Business & Career |
| Nebraska | 1.67× | Travel & Leisure |
| Buying and Selling Real Estate | 4.14× | Home & Garden |
| One Day International | 17.69× | Sports |
| Education World | 21.09× | Business & Career |
| La Prensa (Honduras) | 5.45× | News |
| Panama | 1.64× | Travel & Leisure |
| Dental hygienist | 2.8× | Health |
| Sears | 1.68× | Shopping |
| Certified diabetes educator | 5.22× | Business & Career |
| Bull Terrier (Miniature) | 12.14× | Pets & Animals |
| JTV (Indonesia) | 2× | |
| Toros de Tijuana | 9.27× | Sports |
| Graham Coxon | 10.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 13.66 |
| Spirituality | BALANCE | 1.33 |
| Risk Appetite | THRILL | 1.33 |
| Need for Security | CONSERVATISM | 1.25 |
| Career Orientation | POWER | 1.24 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.2% |
| Canada | 4.7% |
| South Korea | 4.3% |
See ROTC audiences in other countries
More audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
How to read this data
Audience size is the estimated number of people in United States who actively search for ROTC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.