Rutland Herald Audience in United States

Rutland Herald logo

Rutland Herald has an estimated audience of 335,084 people in United States. 62.9% are female, 37.1% are male, average age 46.7. Top regions: Vermont, New York, Florida. Top brand affinities: Ellen Burstyn, Leprechaun, John Frusciante, WAOW, Colorado River.

The average Rutland Herald fan in United States is 46.7 years old, more female, and lives primarily in Vermont. The audience is concentrated in Vermont, New York, Florida. Top brand affinities include Ellen Burstyn, Leprechaun, John Frusciante, with strongest over-indexing on Ellen Burstyn (2.95× the country average). Demographically, the Rutland Herald audience skews more female with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Rutland Herald fans

Demographic split for Rutland Herald audience in United States
MetricValue
Female62.9%
Male37.1%
Average age46.7
Estimated audience size335,084

Audience persona

The typical Rutland Herald fan in United States is more female, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Ellen Burstyn.

Top regions in United States

Top regions ranked by reach for Rutland Herald in United States
RegionReachAffinity
Vermont28,57348.57×
New York2,1700.12×
Florida1,8670.08×
Massachusetts9740.15×
New Hampshire9060.69×
Connecticut7960.24×
South Carolina5830.12×
North Carolina4810.05×
Maine4090.34×
Virginia2270.03×
California2220.01×
Pennsylvania2120.02×
Tennessee1890.03×
Arizona1880.03×
Georgia1810.02×
Texas1620.01×
New Jersey1550.02×
Michigan1220.01×
Ohio1140.01×
Washington1060.02×
Oregon1030.03×
Kentucky880.02×
Colorado840.02×
Nevada790.02×
Utah680.02×
Maryland670.01×
Alabama590.01×
Illinois530×
Idaho520.03×
Indiana500.01×
Rhode Island440.04×
New Mexico410.02×
Minnesota330.01×
Nebraska320.02×
Montana310.03×
Wisconsin280.01×
Alaska210.03×
Oklahoma200.01×
Arkansas180.01×
Washington, District of Columbia180.02×
Missouri160×
Delaware150.02×
West Virginia140.01×
Hawaii140.01×
Louisiana140×
Mississippi130×
Iowa110×
Kansas110×
Wyoming100.02×
South Dakota90.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rutland Herald audience
BrandAffinityCategory
Ellen Burstyn2.95×Movies & TV
Leprechaun2.7×Literature
John Frusciante3.1×Music & Radio
WAOW4.41×Movies & TV
Colorado River1.55×Travel & Leisure
Portia de Rossi1.67×Movies & TV
Ash vs Evil Dead2.27×Movies & TV
Stealing Beauty2.65×Movies & TV
New York Harbor1.7×Travel & Leisure
Lion of Judah1.94×
Ohio State Buckeyes women's basketball1.52×Sports
iPEC Coaching2.39×Business & Career
Italian Riviera1.76×Travel & Leisure
The Specials3.01×Music & Radio
TripIt1.84×Travel & Leisure
Laura Lee1.95×Beauty & Wellness
Roaming1.51×Technology & Electronics
Tus, Iran1.91×Travel & Leisure
JR Aquino1.78×
GrabCAD1.71×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rutland Herald audience
TraitClusterScore
DIY MentalityTHRILL1.32
Early Adopter MentalityPOWER1.31
Luxury OrientationPREMIUM1.29
Urban LifestyleOPEN1.25
LGBTQ+ IdentityOPEN1.13
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Rutland Herald
CountryShare
United States98.7%
Germany0.1%
Italy0.1%

See Rutland Herald audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Rutland Herald have in United States?

Rutland Herald has an estimated audience of 335,084 people in United States, concentrated in Vermont and New York.

What is the gender split and age of Rutland Herald fans?

62.9% of Rutland Herald fans are female, 37.1% are male, with an average age of 46.7 years.

Which brands do Rutland Herald fans like most?

Rutland Herald fans show strongest brand affinity for Ellen Burstyn (2.95×), Leprechaun (2.7×), and John Frusciante (3.1×) over the country average.

Where do Rutland Herald fans live in United States?

Rutland Herald fans in United States are most concentrated in Vermont (reach 28,573), New York (reach 2,170), and Florida (reach 1,867). These three regions account for the largest share of the active audience.

What other brands do Rutland Herald fans also like?

Beyond Rutland Herald itself, the audience over-indexes on Leprechaun (2.7×), John Frusciante (3.1×), WAOW (4.41×), and Colorado River (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rutland Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.