Safe house Audience in United States
Safe house has an estimated audience of 750,069 people in United States. 60.4% are female, 39.6% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Throne of Glass, Historic site, Emperor Entertainment Group, Buying and Selling Real Estate.
The average Safe house fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Throne of Glass, Historic site, with strongest over-indexing on Hebe (29.58× the country average). Demographically, the Safe house audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Video game
Demographics of Safe house fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.5 |
| Estimated audience size | 750,069 |
Audience persona
The typical Safe house fan in United States is more female, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 77,410 | 0.94× |
| Texas | 60,338 | 0.94× |
| Florida | 46,057 | 0.91× |
| New York | 35,664 | 0.85× |
| Wisconsin | 28,527 | 2.53× |
| Georgia | 26,137 | 1.13× |
| Illinois | 25,507 | 1.02× |
| Ohio | 22,056 | 0.95× |
| Michigan | 21,694 | 1.11× |
| Pennsylvania | 21,192 | 0.84× |
| North Carolina | 20,346 | 0.9× |
| Virginia | 17,663 | 0.97× |
| New Jersey | 15,487 | 0.81× |
| Tennessee | 14,786 | 0.98× |
| Arizona | 14,652 | 0.96× |
| Washington | 13,418 | 0.89× |
| Maryland | 13,229 | 1.03× |
| Missouri | 12,996 | 1.07× |
| Massachusetts | 12,445 | 0.84× |
| Indiana | 12,037 | 0.88× |
| Colorado | 10,189 | 0.86× |
| Alabama | 10,143 | 0.97× |
| South Carolina | 10,122 | 0.9× |
| Minnesota | 9,034 | 0.84× |
| Nevada | 8,586 | 1.18× |
| Louisiana | 8,368 | 0.87× |
| Oregon | 7,955 | 0.93× |
| Kentucky | 7,947 | 0.85× |
| Rhode Island | 7,457 | 3.12× |
| Oklahoma | 7,239 | 0.87× |
| Connecticut | 6,834 | 0.91× |
| New Mexico | 6,033 | 1.6× |
| Kansas | 5,667 | 0.96× |
| Mississippi | 5,633 | 0.91× |
| Iowa | 5,492 | 0.89× |
| Utah | 5,307 | 0.79× |
| Arkansas | 5,162 | 0.84× |
| Idaho | 3,579 | 0.95× |
| Washington, District of Columbia | 3,526 | 1.56× |
| Nebraska | 2,935 | 0.78× |
| West Virginia | 2,781 | 0.8× |
| New Hampshire | 2,577 | 0.87× |
| Hawaii | 2,441 | 0.76× |
| Maine | 2,135 | 0.79× |
| Montana | 1,856 | 0.89× |
| Delaware | 1,678 | 0.81× |
| Wyoming | 1,268 | 1.14× |
| South Dakota | 1,238 | 0.71× |
| Alaska | 1,211 | 0.76× |
| North Dakota | 1,083 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 29.58× | Home & Garden |
| Throne of Glass | 13.84× | Literature |
| Historic site | 7.01× | Arts & Culture |
| Emperor Entertainment Group | 14.29× | Business & Career |
| Buying and Selling Real Estate | 8.87× | Home & Garden |
| South Yorkshire | 13× | Travel & Leisure |
| Stucco | 5.16× | Home & Garden |
| Jingoism | 1.66× | Politics & Society |
| Dental hygienist | 5.15× | Health |
| Nationality | 1.6× | Politics & Society |
| Curcuma | 14.29× | Food & Beverages |
| Mackenzie Foy | 5.12× | Fashion & Accessoires |
| JDSU | 1.96× | Business & Career |
| Home staging | 2.95× | Home & Garden |
| Yoga Journal | 9.73× | Sports |
| Jawaharlal Nehru University | 14.29× | Business & Career |
| Filmweb | 14.29× | Movies & TV |
| california state fair | 11.48× | Travel & Leisure |
| Corona (band) | 2.46× | Music & Radio |
| Urban horticulture | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.62 |
| Community Orientation | OPEN | 1.49 |
| Patriotism | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.25 |
| Spirituality | BALANCE | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 6.3% |
| Italy | 5.4% |
See Safe house audiences in other countries
More Video game audiences in United States
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- Crossword (17,651,059)
Frequently asked questions
How many fans does Safe house have in United States?
Safe house has an estimated audience of 750,069 people in United States, concentrated in California and Texas.
What is the gender split and age of Safe house fans?
60.4% of Safe house fans are female, 39.6% are male, with an average age of 44.5 years.
Which brands do Safe house fans like most?
Safe house fans show strongest brand affinity for Hebe (29.58×), Throne of Glass (13.84×), and Historic site (7.01×) over the country average.
Where do Safe house fans live in United States?
Safe house fans in United States are most concentrated in California (reach 77,410), Texas (reach 60,338), and Florida (reach 46,057). These three regions account for the largest share of the active audience.
What other brands do Safe house fans also like?
Beyond Safe house itself, the audience over-indexes on Throne of Glass (13.84×), Historic site (7.01×), Emperor Entertainment Group (14.29×), and Buying and Selling Real Estate (8.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Safe house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.