San Francisco Bay Audience in United States

San Francisco Bay logo

San Francisco Bay has an estimated audience of 729,524 people in United States. 52.7% are female, 47.3% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Nationality.

The average San Francisco Bay fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the San Francisco Bay audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of San Francisco Bay fans

Demographic split for San Francisco Bay audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.5
Estimated audience size729,524

Audience persona

The typical San Francisco Bay fan in United States is balanced, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for San Francisco Bay in United States
RegionReachAffinity
California547,14321.42×
Texas34,7460.55×
Florida24,0320.49×
New York21,4040.53×
Illinois13,8680.57×
Pennsylvania13,2010.54×
Ohio12,8430.57×
Washington12,5770.86×
Georgia12,2870.55×
Massachusetts11,9100.83×
Virginia10,8790.61×
North Carolina10,8140.49×
Michigan9,8150.51×
Arizona9,5950.64×
New Jersey8,2820.45×
Tennessee7,7330.53×
Oregon7,2810.87×
Nevada7,0921.01×
Colorado7,0680.61×
Indiana7,0430.53×
Missouri6,6630.57×
Maryland6,6500.53×
Minnesota5,9050.56×
Louisiana5,6010.6×
Kansas5,4040.94×
Kentucky4,7130.52×
Wisconsin4,6060.42×
Utah4,5000.69×
Alabama3,9690.39×
South Carolina3,8670.35×
Connecticut3,5710.49×
Oklahoma3,5450.44×
Washington, District of Columbia3,0101.37×
Iowa3,0060.5×
Hawaii2,7110.86×
Arkansas2,4170.4×
Mississippi2,2190.37×
Maine2,1620.83×
Idaho2,0190.55×
Nebraska1,9550.53×
Alaska1,8871.21×
New Mexico1,8020.49×
West Virginia1,4770.43×
New Hampshire1,2660.44×
Delaware1,0950.54×
Rhode Island1,0340.45×
Montana8740.43×
South Dakota7100.42×
North Dakota6920.46×
Wyoming6690.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Francisco Bay audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Nationality1.84×Politics & Society
Eurail16.57×Cars & Mobility
Ichiro Suzuki7.25×Sports
San Pellegrino4.69×Food & Beverages
Parral, Chihuahua9.01×Travel & Leisure
Hebe3.26×Home & Garden
MeatEater3.28×Movies & TV
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
Voltron: Legendary Defender6.52×Movies & TV
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages
Voter registration1.85×Politics & Society
Holly Hagan17.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Francisco Bay audience
TraitClusterScore
Design AffinityPREMIUM1.93
TravellingTHRILL1.68
PatriotismCONSERVATISM1.58
Urban LifestyleOPEN1.44
Quality AwarenessPREMIUM1.41
Need for SecurityCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for San Francisco Bay
CountryShare
United States82.3%
Italy7.0%
United Kingdom2.1%

See San Francisco Bay audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does San Francisco Bay have in United States?

San Francisco Bay has an estimated audience of 729,524 people in United States, concentrated in California and Texas.

What is the gender split and age of San Francisco Bay fans?

52.7% of San Francisco Bay fans are female, 47.3% are male, with an average age of 43.5 years.

Which brands do San Francisco Bay fans like most?

San Francisco Bay fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do San Francisco Bay fans live in United States?

San Francisco Bay fans in United States are most concentrated in California (reach 547,143), Texas (reach 34,746), and Florida (reach 24,032). These three regions account for the largest share of the active audience.

What other brands do San Francisco Bay fans also like?

Beyond San Francisco Bay itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), The Historian (16.48×), and Nationality (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.