San Rafael, California Audience in United States
San Rafael, California has an estimated audience of 378,580 people in United States. 46.9% are female, 53.1% are male, average age 42.6. Top brand affinities: Minnesota, Panama, Justice, Coolhunting, N1 road (South Africa).
Top brand affinities include Minnesota, Panama, Justice, with strongest over-indexing on Minnesota (1.66× the country average). Demographically, the San Rafael, California audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of San Rafael, California fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.6 |
| Estimated audience size | 378,580 |
Audience persona
The typical San Rafael, California fan in United States is balanced, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.66× | Travel & Leisure |
| Panama | 2.14× | Travel & Leisure |
| Justice | 1.53× | Politics & Society |
| Coolhunting | 16.46× | Business & Career |
| N1 road (South Africa) | 1.58× | Travel & Leisure |
| Penn & Teller | 3.1× | Movies & TV |
| Jura Mountains | 9.93× | Travel & Leisure |
| JTV (Indonesia) | 1.68× | |
| Lebanese cuisine | 2.17× | Food & Beverages |
| Hypertext | 1.58× | Technology & Electronics |
| Northrop Grumman | 1.63× | Business & Career |
| The Diving Bell and the Butterfly | 6.13× | Movies & TV |
| Dental hygienist | 1.65× | Health |
| Isabela (province) | 3.32× | |
| War on Terror | 1.79× | Politics & Society |
| Toros de Tijuana | 5.91× | Sports |
| Cacique | 2.39× | Food & Beverages |
| Cadillac Ranch | 2.45× | Cars & Mobility |
| Box lacrosse | 1.66× | Sports |
| Cacique | 2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.39 |
| Quality Awareness | PREMIUM | 1.39 |
| Luxury Orientation | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.32 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 12.5% |
| Mexico | 11.9% |
See San Rafael, California audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for San Rafael, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.