Savanna Audience in United States
Savanna has an estimated audience of 537,994 people in United States. 72.0% are female, 28.0% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Panama, Penn & Teller, JTV (Indonesia), Cachorro.
The average Savanna fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Panama, Penn & Teller, with strongest over-indexing on Minnesota (1.64× the country average). Demographically, the Savanna audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Savanna fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 35.6 |
| Estimated audience size | 537,994 |
Audience persona
The typical Savanna fan in United States is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 61,463 | 1.04× |
| Texas | 47,368 | 1.02× |
| Florida | 43,349 | 1.19× |
| New York | 34,779 | 1.16× |
| Georgia | 31,269 | 1.89× |
| Illinois | 25,905 | 1.45× |
| Pennsylvania | 19,314 | 1.07× |
| North Carolina | 17,444 | 1.08× |
| New Jersey | 15,291 | 1.12× |
| Ohio | 15,176 | 0.92× |
| Virginia | 14,948 | 1.14× |
| Michigan | 13,629 | 0.97× |
| Massachusetts | 11,709 | 1.1× |
| Washington | 11,314 | 1.05× |
| Tennessee | 10,983 | 1.02× |
| South Carolina | 10,822 | 1.34× |
| Arizona | 10,217 | 0.93× |
| Alabama | 9,868 | 1.31× |
| Maryland | 9,682 | 1.05× |
| Indiana | 9,182 | 0.93× |
| Missouri | 8,148 | 0.94× |
| Wisconsin | 7,849 | 0.97× |
| Minnesota | 7,679 | 1× |
| Oklahoma | 7,548 | 1.26× |
| Colorado | 7,346 | 0.87× |
| Louisiana | 6,462 | 0.93× |
| Connecticut | 6,289 | 1.17× |
| Iowa | 5,984 | 1.35× |
| Kentucky | 5,705 | 0.85× |
| Oregon | 5,540 | 0.9× |
| Kansas | 4,041 | 0.95× |
| Utah | 3,926 | 0.81× |
| Mississippi | 3,744 | 0.84× |
| Arkansas | 3,574 | 0.81× |
| Nevada | 3,538 | 0.68× |
| Nebraska | 2,609 | 0.97× |
| West Virginia | 2,346 | 0.94× |
| Idaho | 1,983 | 0.74× |
| Hawaii | 1,958 | 0.85× |
| New Hampshire | 1,933 | 0.91× |
| Maine | 1,897 | 0.98× |
| Washington, District of Columbia | 1,880 | 1.16× |
| New Mexico | 1,711 | 0.63× |
| Rhode Island | 1,558 | 0.91× |
| Delaware | 1,429 | 0.96× |
| South Dakota | 1,143 | 0.92× |
| Montana | 1,034 | 0.69× |
| North Dakota | 961 | 0.87× |
| Vermont | 918 | 0.97× |
| Alaska | 902 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.64× | Travel & Leisure |
| Panama | 1.79× | Travel & Leisure |
| Penn & Teller | 3.26× | Movies & TV |
| JTV (Indonesia) | 1.89× | |
| Cachorro | 1.72× | Pets & Animals |
| Mad About You | 2.64× | Movies & TV |
| Ural Mountains | 2.32× | Travel & Leisure |
| Toros de Tijuana | 4.36× | Sports |
| Tequila Cazadores | 2.75× | Food & Beverages |
| John Frusciante | 1.64× | Music & Radio |
| Warning sign | 1.55× | Cars & Mobility |
| E-box | 1.56× | Health |
| Ixtapaluca | 2.06× | Travel & Leisure |
| JC Whitney | 1.67× | Shopping |
| Boogie-woogie (dance) | 1.72× | Music & Radio |
| Bus Driver (video game) | 1.79× | Games |
| Ext JS | 2.44× | Technology & Electronics |
| Lucca | 1.73× | Travel & Leisure |
| LaMarcus Aldridge | 1.61× | Sports |
| The Boomtown Rats | 4.35× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.22 |
| Career Orientation | POWER | 1.22 |
| DIY Mentality | THRILL | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 21.2% |
| United States | 19.8% |
| Costa Rica | 5.6% |
See Savanna audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Savanna have in United States?
Savanna has an estimated audience of 537,994 people in United States, concentrated in California and Texas.
What is the gender split and age of Savanna fans?
72.0% of Savanna fans are female, 28.0% are male, with an average age of 35.6 years.
Which brands do Savanna fans like most?
Savanna fans show strongest brand affinity for Minnesota (1.64×), Panama (1.79×), and Penn & Teller (3.26×) over the country average.
Where do Savanna fans live in United States?
Savanna fans in United States are most concentrated in California (reach 61,463), Texas (reach 47,368), and Florida (reach 43,349). These three regions account for the largest share of the active audience.
What other brands do Savanna fans also like?
Beyond Savanna itself, the audience over-indexes on Panama (1.79×), Penn & Teller (3.26×), JTV (Indonesia) (1.89×), and Cachorro (1.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Savanna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.