Secretariat (film) Audience in United States

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Secretariat (film) has an estimated audience of 1,009,224 people in United States. 51.4% are female, 48.6% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Damian Lewis, Toni Collette, Inception, Diane Keaton, Titanic (1997 film).

The average Secretariat (film) fan in United States is 41.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Damian Lewis, Toni Collette, Inception, with strongest over-indexing on Damian Lewis (126.51× the country average). Demographically, the Secretariat (film) audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Secretariat (film) fans

Demographic split for Secretariat (film) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.4
Estimated audience size1,009,224

Audience persona

The typical Secretariat (film) fan in United States is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Damian Lewis.

Top regions in United States

Top regions ranked by reach for Secretariat (film) in United States
RegionReachAffinity
Texas76,7840.88×
California67,3560.61×
Florida54,3450.8×
New York43,3810.77×
Kentucky39,7753.14×
Ohio35,1271.13×
Pennsylvania34,1411×
Illinois30,2440.9×
Virginia29,3101.19×
North Carolina29,2640.96×
Georgia25,7050.83×
Michigan23,8170.9×
Indiana23,5051.27×
Tennessee21,5691.07×
Arizona18,3490.89×
New Jersey18,2690.71×
Missouri16,9871.04×
Alabama16,4251.17×
Massachusetts16,2540.82×
Washington16,2460.8×
Colorado15,8341×
South Carolina15,0830.99×
Wisconsin14,8150.98×
Maryland14,0360.81×
Louisiana13,9281.07×
Minnesota13,4030.93×
Oklahoma12,3411.1×
Iowa9,4441.14×
Arkansas9,3081.12×
Kansas9,2921.17×
Oregon9,2450.8×
Mississippi8,4731.02×
Connecticut8,3080.82×
Utah8,2820.92×
Nevada6,2620.64×
West Virginia5,6571.2×
Idaho5,4501.08×
Nebraska5,3931.07×
New Mexico4,5710.9×
New Hampshire3,9981.01×
Montana3,9321.4×
Maine3,3370.92×
Washington, District of Columbia3,0150.99×
Rhode Island2,4960.78×
South Dakota2,4811.06×
Hawaii2,3520.54×
Delaware2,3110.83×
North Dakota2,1281.03×
Wyoming1,7371.16×
Alaska1,6970.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secretariat (film) audience
BrandAffinityCategory
Damian Lewis126.51×Movies & TV
Toni Collette102.2×Movies & TV
Inception43.88×Movies & TV
Diane Keaton14.71×Movies & TV
Titanic (1997 film)30.03×Movies & TV
Gladiator (2000 film)29.09×Movies & TV
Rambo (film series)26.44×Movies & TV
Fight Club18.04×Movies & TV
Pretty Woman18.8×Movies & TV
Jennifer Garner11.77×Movies & TV
Mongolia9.62×Travel & Leisure
Heartland (Canadian TV series)15.92×Movies & TV
Avatar (2009 film)18.66×Movies & TV
Pitch Perfect13.68×Movies & TV
Paris Photo82.81×Arts & Culture
David Duchovny20×Movies & TV
Capital One3.39×Business & Career
David Lynch15.24×Movies & TV
La La Land (film)10.3×Movies & TV
Helen Mirren10.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secretariat (film) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
PatriotismCONSERVATISM1.53
Risk AppetiteTHRILL1.45
Community OrientationOPEN1.44
TraditionCONSERVATISM1.35
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Secretariat (film)
CountryShare
United States37.3%
Japan10.1%
India9.4%

See Secretariat (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Secretariat (film) have in United States?

Secretariat (film) has an estimated audience of 1,009,224 people in United States, concentrated in Texas and California.

What is the gender split and age of Secretariat (film) fans?

51.4% of Secretariat (film) fans are female, 48.6% are male, with an average age of 41.4 years.

Which brands do Secretariat (film) fans like most?

Secretariat (film) fans show strongest brand affinity for Damian Lewis (126.51×), Toni Collette (102.2×), and Inception (43.88×) over the country average.

Where do Secretariat (film) fans live in United States?

Secretariat (film) fans in United States are most concentrated in Texas (reach 76,784), California (reach 67,356), and Florida (reach 54,345). These three regions account for the largest share of the active audience.

What other brands do Secretariat (film) fans also like?

Beyond Secretariat (film) itself, the audience over-indexes on Toni Collette (102.2×), Inception (43.88×), Diane Keaton (14.71×), and Titanic (1997 film) (30.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secretariat (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.