Rascasse Audience Intelligence

Secretariat (film) Audience in United States

A data profile of the people who buy, follow and care about Secretariat (film) in United States — modelled from more than twelve digital signal sources. Secretariat (film) has an estimated audience of 869,727 people in United States.

#2112among Movie / TV Show / Series in United States#4780in Movies & TV

The average Secretariat (film) fan in United States is 41.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Damian Lewis, Toni Collette, Kentucky Derby, with strongest over-indexing on Damian Lewis (106.03× the country average).

Demographically, the Secretariat (film) audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secretariat (film) fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Damian Lewis.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secretariat (film) profile in United States.

Audience size
870K
in United States
Gender
51.4%♀
48.6% male
Age
41.4
average years
Country rank
#25966
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secretariat (film) viewers

51.4% are female, 48.6% are male, average age 41.4.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Secretariat (film) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.4
Estimated audience size869,727
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Secretariat (film) audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Secretariat (film) audience comes from United States.

Worldwide audience distribution share by country for Secretariat (film)
CountryShare
United States32.9%
Japan10.3%
India10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secretariat (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Secretariat (film) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~40K3.10×
02Montana~4K1.38×
03Wyoming~2K1.21×
04Indiana~20K1.20×
05Virginia~30K1.19×
06West Virginia~6K1.19×
07Arkansas~9K1.14×
08Alabama~20K1.13×
09Iowa~9K1.13×
10Kansas~9K1.13×
11South Dakota~3K1.12×
12Idaho~6K1.11×
13Ohio~30K1.08×
14Oklahoma~10K1.08×
15Nebraska~5K1.08×
16North Dakota~2K1.07×
17Tennessee~20K1.04×
18Louisiana~10K1.04×
19New Hampshire~4K1.03×
20Missouri~20K1.02×
21Mississippi~8K1.01×
22Maine~4K0.99×
23Washington, District of Columbia~3K0.98×
24Pennsylvania~30K0.97×
25Colorado~20K0.97×
26South Carolina~10K0.97×
27Wisconsin~10K0.96×
28Utah~8K0.93×
29New Mexico~5K0.93×
30North Carolina~30K0.92×
31Minnesota~10K0.92×
32Alaska~2K0.90×
33Michigan~20K0.88×
34Arizona~20K0.88×
35Delaware~2K0.87×
36Texas~70K0.85×
37Illinois~30K0.84×
38Massachusetts~20K0.84×
39Oregon~10K0.83×
40Connecticut~8K0.83×
41Maryland~10K0.82×
42Rhode Island~3K0.82×
43Florida~50K0.80×
44Georgia~20K0.80×
45Washington~20K0.79×
46New York~40K0.75×
47New Jersey~20K0.70×
48Nevada~7K0.67×
49Hawaii~3K0.65×
50California~70K0.62×
Fig. 06

Affinity by region

Affinity by region — Secretariat (film), United States
0.62×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secretariat (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secretariat (film) audience
#·InterestCategoryAffinity×
01Damian LewisMovies & TV106.03×
02Paris PhotoArts & Culture82.89×
03Toni ColletteMovies & TV29.73×
04David LynchMovies & TV21.62×
05David DuchovnyMovies & TV20.00×
06Julian CasablancasMusic & Radio20.00×
07Kentucky DerbySports19.39×
08InceptionMovies & TV19.30×
09The Strangers (2008 film)Movies & TV17.81×
10Heartland (Canadian TV series)Movies & TV14.72×
11Patricia ArquetteMovies & TV11.36×
12Dumb and DumberMovies & TV10.87×
13Jack NicholsonMovies & TV10.26×
14Winona RyderMovies & TV8.04×
15MongoliaTravel & Leisure7.58×
16Obsessed (2009 film)Movies & TV6.18×
17Veterinary medicineBusiness & Career4.48×
18Diane KeatonMovies & TV4.06×
19Home improvementHome & Garden1.99×
20Donald TrumpPolitics & Society1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secretariat (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secretariat (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Need for SecurityCONSERVATISM2.00×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secretariat (film) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
SustainabilityBALANCE0.74×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secretariat (film) have in United States?

Secretariat (film) has an estimated audience of 869,727 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Secretariat (film) viewers?

51.4% of Secretariat (film) fans are female, 48.6% are male, with an average age of 41.4 years.

03

Which brands do Secretariat (film) fans like most?

Secretariat (film) fans show strongest brand affinity for Damian Lewis (106.03×), Toni Collette (29.73×), and Kentucky Derby (19.39×) over the country average.

04

Where do Secretariat (film) fans live in United States?

Secretariat (film) fans in United States are most concentrated in Texas (reach ~70K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Secretariat (film) fans also like?

Beyond Secretariat (film) itself, the audience over-indexes on Toni Collette (29.73×), Kentucky Derby (19.39×), David Lynch (21.62×), and Inception (19.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Secretariat (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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